communication themes and guidelines for repositioning family planning as birth spacing

Government of Pakistan

COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING

FAMILY PLANNING AS BIRTH SPACING

Government of Pakistan

Communication Objectives

• Reposition family planning as birth spacing• Promote the benefits of birth spacing for the health of

the mother and child and over all family well being• Raise awareness of the health risk associated with too

early and too late pregnancies• Remove misconceptions and improve knowledge

about contraceptives• Increase awareness of sources of service delivery

Government of Pakistan

REPOSITIONING STATEMENT/TAGLINE

Government of Pakistan

Primary Target Audience: Married Women of Reproductive Age (MWRA) & HUSBANDS

Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards

etc)

Government of Pakistan

Primary Target Audience: MWRA & HUSBANDS

Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio,

Billboards etc)

Government of Pakistan

Primary Target Audience: MWRA & Husbands

Communication Medium: Influencers , Service Providers, Community Meetings , Mass Media (TV, Radio, Billboards etc)

Government of Pakistan

Primary Target Audience: Husbands

Communication Medium: Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)

Government of Pakistan

Primary Target Audience: MWRA, Husbands, InfluencersCommunication Medium: Influencers (Mothers-in-law, Clergy),

Service Providers, Community Mobilizers, Mass Media( TV, Radio, Billboards etc)

Government of Pakistan

Primary Target Audience: MWRA, HUSBANDS (Non-users)Communication Medium: Service Providers, Community

Mobilizers, Influencers Mass Media (TV, Radio, Billboards etc)

Government of Pakistan

Communication Medium: Service Providers, Community Mobilizers, Mass Media (TV, Radio, Billboard etc)

Primary Target Audience: MWRA & HUSBANDS (Current users of pills & non-users)

Government of Pakistan

Primary Target Audience: MWRA & HUSBANDS(Current users of injectables and non- users)

Communication Medium: Service Providers, Community Mobilizers, Mass Media(TV, Radio, Billboard etc)

Government of Pakistan

Primary Target Audience: MWRA & HUSBANDS (Current users and non-users)

Communication Medium: Service Providers, Community Mobilizers

Government of Pakistan

Communication Medium: Service Providers, Community Mobilizers

Primary Target Audience: MWRA & HUSBANDS (Current users of IUCD and non-users)

Government of Pakistan

Primary Target Audience: MWRA & HUSBANDS (Current users and non-users)Communication Medium: Influencers (Clergy), Service

Providers, Community Mobilizers, Mass Media (TV, Radio ,Billboards etc)

Government of Pakistan

Communication Medium: Sales Promotion Officers, Community Mobilizers Trainings, Mass Media (TV,

Radio ,Billboard etc)

Primary Target Audience: Health Providers, Influencers

Government of Pakistan

Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers

Primary Target Audience: Health Providers/Clients

Government of Pakistan

Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers

Primary Target Audience: Health Providers/Clients

Government of Pakistan

Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers, Health Providers

Primary Target Audience : Health Provider, MWRA, Husbands

Government of Pakistan

Primary Target Audience: MWRA, Husbands, Influencers

Communication Medium: Influencers (Mothers-in-law, Clergy), Service Providers, Trainings, Community Mobilizers, Mass Media ( TV, Radio, Billboards etc)

Government of Pakistan

Thank you