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Post on 12-Sep-2020
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Communication’s Growing Role in
Successful Software Implementation
Alan Woodland
Business Development, Marketing,
Sales
alan.woodland@invers.com
Our dilemma is that we hate change
and love it at the same time; what
we really want is for things to
remain the same but get better
- Sydney J.
Harris
Photo by Dave Meier
“
”
What is
Communication?
Photo by Viktor Hanacek
COMMON
BARRIERS
• Breaking familiar and comfortable
habits
• Assumptions made based on lack of
understanding
• Unclear transition plan
• Minimal consultation with end-user
• Fear of change
Education
Campaign
Ambassador
Buy-in
Empower
EmployeesPhased
Transition
Best Practices for
Successful
Implementation
Photo by Financial Times | https://www.flickr.com/photos/financialtimes/
Education Campaign
What this involves:
• Breaking down the walls of knowledge
• Sharing high-level details to illustrate
the bigger picture
Why does this matter:
• People need to understand the changes to
avoid making incorrect assumptions
• Remove the barriers to acceptance and
notion that the change is just an
inconvenience
Ambassador Buy-in
What this involves:
• Identifying individuals with klout who will
be the ambassadors of change
• Creating buy-in from the ambassador so
he/she can lead by example among the group
Why does this matter:
• Word-of-mouth is a proven concept to share
messages
• Build company-wide buy-in of the change
before and after it occurs
Empower Employees
What this involves:
• Bringing select individuals into the
decision-making process
• Facilitating a collaborative approach in
implementing new software
Why does this matter:
• Listen to the feedback of team
representatives who will be impacted by the
planned changes
• Give employees the opportunity to voice
their opinion and work towards a change
process that works for everyone
Photo by Viktor Hanacek
Phased Transition
What this involves:
• Outlining a staged implementation process
• Developing communication material that sets
the expectation regarding the change
Why does this matter:
• Facilitating a seamless transition will
reduce the resistance felt by those
impacted
• Clear steps and documentation will keep the
implementation plan on track and within
scope
Communication to Stakeholders
Identify
ROI
Create
mutual
relationshi
ps
Reference
success
stories
www.invers.com
Thank you
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