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Communications and results measurementLille, June 24, 2015

Christian BolognesiMedia Relations & Online Communications Manager

VW Golf, 1974

Fiat Panda, 1980

DeLorean DMC12, 1981

Fiat Grande Punto, 2005

Alfa Romeo Brera, 2005

Lamborghini Gallardo, 2002

VIDEO

Giugiaro Gea at the 2015 Geneva International Motor ShowA traditional Communications Activity

Gea at the Geneva Motor Show: a traditional communications campaign

1. web teasing activities

Road map to the event

2. embargoed press releases & pics 3. press conference + unveiling 4. interviews

JANFEBMAR

VIDEO

Media Results AnalysisGeneva Motor Show

Giugiaro Gea web contest: #geataggatia digital communications activity

w#geataggati

hat

hy

here

hen

ho

a web contest

supporting company’s visibility after Geneva

Milan, Turin, Berlin + on the web, social media

April, June, September

fan, car enthusiasts, common people

#geataggati

contest was launched in collaboration with omniauto.it

VIDEO

Media Results Analysis#geataggati

conclusions

conclusions

1. PR and communications activities are measurable just like any other activity

2. scientific approach and a method

3. different media need different analysis methods

T H A N K Y O U

Christian BolognesiMedia Relations & Online Communications Manager

italdesign.it | geataggati.it

Italdesign.Giugiaro

@idgiugiaro

@idgiugiaro

ItaldesignGiugiaro