community colleges america’s new entrepreneurs dr. tony zeiss

Community Colleges

America’s New Entrepreneurs

Dr. Tony Zeiss

Wake Up CallWake Up Call

First Things First

Our colleges exist to add value to our students and

communities,

not to make a profit.~

Reality Check

• We must keep the doors open.

-4,600 working poor-

• We’ve moved from public supported to public assisted.~

A Time For Change

• Presidents must become entrepreneurs.

• Community colleges must become educational enterprises.~

Board Members Already Get It

• Board Chairs report that fundraising is very important to their college..

• Board Chairs increasingly expect their presidents to be fundraisers.

Source: “Show Me the Money”ACCT Journal, Fall 2002

Silence the Critics!

• “We’re not sacrificing instructional quality by becoming entrepreneurial, we’re ensuring it!”

• Get everyone involved and create it as part of the culture.~

• Learn to Raise Money!

• Don’t Sell

• Provide Opportunities for Meaningfulness!

How?

I. Positive Reactions to Negative Budgets

II. Power of Partnering

III. Developing an Entrepreneurial College

How?

I. Positive Reactions to Negative Budgets

Budget Truths

• Don’t Spend What You Don’t Have!

• Don’t Spend What You Don’t Have !

Two Reactions to Budget Cuts

A. Decrease Expenses

B. Increase Revenues

A. Decreasing Expenses

• Increased Class Size:o Increased class size from 15/1 to

19/1 over a 4 year cycle.

o Ensured optimal classroom utilization by purchasing Ad Astra, a room scheduling software.

o Increased Virtual Campus offerings utilizing teacher assistants.~

A. Decreasing Expenses

• Revitalized Programs:o Identified programs with declining

enrollment.

o Developed revitalization process matching programs with needed resources (marketing, funding, students, etc.).

o Decided on continuation/termination of program.

o Involved 19 current programs in revitalization activities.~

B. Increasing Revenues

1. Gifts and Donations

2. Federal

Grants/Earmarks

3. Fees for Services

Adversity = Opportunity

Community Colleges Must Transform From Being Public Supported to Public Assisted Organizations…

• Revitalizes Colleges

• College is More Efficient

• College is Customer Focused

• College is Market Sensitive~

1. Gifts and Donations

• Foundationo Annual Campaign

o Special Events

o Capital Campaign

o Endowment

o Alumni Campaign

o Planned Giving

o Sponsored Classes~

2. Federal Grants/Earmarks

• Forensics Academy

• Geospatial Program

• Homeland Security

• Integrated Systems Technology

• Pell Grants

• Other Grants~

3. Fees and Services

• Contract Training

• Consultant Services

• Establish a 501C3 Corporation(Become

entrepreneurial)~

Contract Training

Examples:• Computer Training

• Supervisory Training

• Leadership Training

• Workplace Literacy

• Industry Specific

• Assessment Centers

• Succession Training~

501C3 Corporation

• Kirkwood – Facilities

• San Diego – Contract Training(General Support)

• CPCC – Incubates Small Businesses

(General Support)~

CPCC Services Corporation

• Incubates Faculty-Staff Businesses

• Leases Property

• Auxiliary Services

• CPCC Press

• On Line Training

• Contracts Research Services

• Consulting Services

• Regional Conferences

• National Training classes (ESL)

• Conference Center~

II. The Power of Partnering

Partnering Principles

• Identify prospects

• Benefits must be mutual

• Build trusting relationships

• Give value first

• Maintain trusting

relationships (husband/wife)~

Typical Partners

• Business (Family Dollar)

• Community Based

Organizations (Pathways)

• Government (Dept. of Labor)

• Educational Institutions

(CRWDP)

• Individuals (Casey)

Educational Partnerships

Charlotte Regional Workforce Development Partnership• CCTI• Construction Institute

Charlotte Mecklenburg Schools• Teacher Education• Dual Credit Magnet• Early College• Occupational Academies~

III. Developing an Entrepreneurial

College

Incentives and Rewards

How ?

• Get Board on board.

• Get faculty and staff

involved.

• Provide incentives.

• Provide rewards~

Dealing with Change

Only 15% of Americans like change……

And they probably lie about the other things too!

Old SamOld Sam

Transforming Institutional Cultures to Embrace Change

Transforming Institutional Cultures to Embrace Change

“If the rate of change inside the institution is less than the rate of change

outside, the end is

in sight.”Jack Welch, CEO

General Electric Co.

Creating ChangeCreating Change

• Build trusting relationships

• Create anxiety, need

• Paint clear vision to fix it.

• Tap into organization’s core

values.• Reward desired behavior

($, Annual Awards)~

Move with Change Yourself

“Here lies Will O’Shea who stood up for his right of way. His fight was great, his will was strong. But he’s just as dead as if he’d been wrong.”

President’s Entrepreneurship Council

(President’s Think Tank for Creating Alternative Revenues)

1. Syndication & Sponsorships on Channel

17

2. Futures Institute –

3. Media Sponsorship Packaging

4. Leasing Facilities

5. Center for Research

6. Grant Training Certificate~

Make Entrepreneurialism

Part of the Culture1. Establish 501C.3 Fee For Service

Corporation.

2. Teach entrepreneurialism to students, faculty, and staff.

3. Establish Entrepreneur of the Year or Semester Awards.

4. Give $ to grant writers and sales teams.

5. Start an entrepreneurial group.~

Stay Optimistic! Stay Optimistic!

Presentation located at:

www.cpcc.edu About the College

President’s Office Presentations