community conference 2013 - podio, jon froda

Jon Froda Co-founder Podio, Director of Brand Strategy, Citrix. @froda

TOOLS ARE NOT VALUE NEUTRAL

Tools shape culture

We need a user profile suitable for a "Client". We don't want clients creating tasks, but they do need the ability to create comments... Have you considered anything like that?

Andrew

Tools shape culture

“After further thought, I’m OK with this… After all, it’s the very person I’m working for and I shouldn’t be putting road blocks up and keep me from further engagements. The need was twofold; fear and past tools…”

Andrew

Tools shape culture

“First we shape our tools and thereafter our tools shape us.”

Marshall McLuhan

Whip detection model

USER PHOTO….. Q: How is the group formed - who can participate? Q: How is the group formed – who can participate?

Q: How is the individual perceived?Q: How is the individual perceived?

Q: What behavior is rewarded and encouraged?

Q: Who builds YOUR tools, You?Q: Who builds YOUR tools, You?

Follow me

@froda

Work the way you want to.