company report - tinder

Jing Leng (lengjing)

Product

1. Location based dating app

2. Matches people who swiped right on each other anonymously

3. 50 million users, 196 countries, 10 billion matches.

● Sep 2012: founded at Hatch Labs, IAC’s incubator

● June 2014: sexual harassment lawsuit by Wolfe,

Sean removed from CEO ‘s position

● Aug 2015: Sean Rad back as CEO

History

Sean Rad, Co-founder and CEO

Finance Info

● Evaluation: $1.2B? $1.6B?

● Monetization model: Tinder Plus and ads.

● Revenues: $75M 2015

Secret Sauce1. Solves the need

2. Effective UX: game-like, “double opt-in”

3. Remarketing: hookup -> dating

“Tinder solves the biggest problem in humanity: that you’re put on this planet to meet people."

-- Sean Rad, CEO of Tinder

Competition

Prediction 1. Continue to lead the competition

2. Possible pitfalls: quality of users

3. Strength: support from IAC

“I’ve gotten numbers on Tinder just by sending emojis,” says John. “Without actually having a conversation—having a conversation via emojis.”

Density Experiment

By Jude Parker

Jing Leng (lengjing)

Secret Sauce - Marketing 1. Cold start: sororities and fraternities

2. Culture shift: hookup -> dating

3. Rigorously branding how Tinder helps people establish long-term relationship.

Jing Leng (lengjing)

How does the density of an object affect its ability to float?

The Experiment

Tell the audience what you expect to happen...

Web

● Match.com,

Mobile

● Lorem ipsum dolor sit amet, consectetur adipiscing elit

● Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

Competition

Notes

competitions: grindr, eHarmony, okCupid, Match.com