comparing journal articles
Post on 23-Jun-2015
91 Views
Preview:
DESCRIPTION
TRANSCRIPT
Comparing journal articlesCarrine Kezia Aulia | 102183022
International Journal of Marketing Studies
European Journal of Marketing
OUTLINE1. In General
Hypothesis
Importance of the study
Design
Method
Main findings
2. Impact factor
1st Article
GENERAL
HYPOTHESIS & VARIABLE 1. What is the hypothesis or the research question, if any, guiding the research?
Brand Name
Product Quality
Price
Promotion
Service Quality
Store Environment
Brand Loyalty
FRAMEWORK 1. What is the hypothesis or the research question, if any, guiding the research?
Brand Loyalty
FRAMEWORK 1. What is the hypothesis or the research question, if any, guiding the research?
Consumer Buying Behavior
IMPORTANCE OF THE STUDY 2. Why do the authors believe it is important to investigate this?
PURPOSE
DESIGN 3. What method did the authors use to collect evidence? What was their design?
DESIGN 3. What method did the authors use to collect evidence? What was their design?
DESIGN 3. What method did the authors use to collect evidence? What was their design?
DESIGN 3. What method did the authors use to collect evidence? What was their design?
METHOD 4. Were that methods appropriate to address this question?
METHOD 4. Were that methods appropriate to address this question?
>0.8
METHOD 4. Were that methods appropriate to address this question?
METHOD 4. Were that methods appropriate to address this question?
☐
ANOVA
METHOD 4. Were that methods appropriate to address this question?
☐
IMPACT FACTOR
2nd Article
GENERAL
HYPOTHESIS & VARIABLE 1. What is the hypothesis or the research question, if any, guiding the research?
HYPOTHESIS & VARIABLE 1. What is the hypothesis or the research question, if any, guiding the research?
HYPOTHESIS & VARIABLE 1. What is the hypothesis or the research question, if any, guiding the research?
HYPOTHESIS & VARIABLE 1. What is the hypothesis or the research question, if any, guiding the research?
IMPORTANCE OF THE STUDY 2. Why do the authors believe it is important to investigate this?
DESIGN 3. What method did the authors use to collect evidence? What was their design?
DESIGN 3. What method did the authors use to collect evidence? What was their design?
DESIGN 3. What method did the authors use to collect evidence? What was their design?
NFI0.921
NFI0.921
NFI0.924
METHOD 4. Were that methods appropriate to address this question?
Descriptive
METHOD 4. Were that methods appropriate to address this question?
Descriptive
METHOD 4. Were that methods appropriate to address this question?
Reliability and Validity ☐
METHOD 4. Were that methods appropriate to address this question?
Structural
Equation
Modeling
FINDINGS 5. Are the findings statistically, scientifically, and practically significant?
IMPACT FACTOR
THANK YOU
top related