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Concept Master PlanBroward County Convention Center Master Plan StudyFort Lauderdale, FL

05.06.14

HKS I Urban Design Studio

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May 6

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• Create an Iconic Waterfront Destination

• Integrate existing community assets and

business

• Explore building design that creates the

sense of place

• Promote multi-modal transportation

• Encourage sustainable development

Design Principles

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Options

1

3

2

4

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1. Expand Convention Center towards the Water

Partial

Garage

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2. Provide Waterfront Hotel

Partial

Garage

Partial

Garage

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3. Provide Outdoor Space

Partial

Garage

Partial

Garage

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4. Engage Community

Partial

Garage

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5. Create Commercial Harbor

Partial

Garage

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17th Street Arrival

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17th Street Arrival Today

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Hotel

Convention

Convention

Vehicular Arrival

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Transit Plaza

The WAVE

Shuttle/Bus Water Taxi

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Esplanade and Community Access

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Multi-Level Esplanade

Upper

Middle

Lower

Ground Floor EL. +14’

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Waterfront Park

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Waterfront Park Event Space

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Entertainment Plaza

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The Jetty

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The Commercial Harbor

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Uninviting Water Today

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Ground Floor Retail/Entertainment

12,000 GSF

23,000 GSF

53,000 GSF

HOTEL

LOBBY

CONVENTION

Hotel Retail 35,000 GSF

Other Retail/Entertainment 95,000 GSF

Total 130,000 GSF

12,000 GSF

SPECIAL

ROOM

30,000 GSF

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Convention Center Expansion

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Multi Purpose Room

Junior Ball Room Meeting Rooms

Entertainment

Special Room

Exist.

Convention

Center

E-W Section

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Special Room

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Headquarters Hotel

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Arrival

Retail

Retail

Lobby

BOH

P

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Sky Lobby

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Terraces

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Terraces

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View from the Rooms

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Portside/Future West Expansion

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Element 1Convention Expansion/Hotel

Element 2Jetty/Commercial Harbor

Element 3Portside/West Expansion

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