connect the dots: set yourself apart in a saturated market

Post on 22-Nov-2014

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Is the event market in your area over-saturated with planners, designers, caterers, musicians, florists and more? Then this is the opportunity you have been looking for! Hint: it's in the small things!

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Connect ! Dots Set yourself apart in a saturated market.

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Presented by

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C#$ney Hammons

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Twi%er Contest

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Twi%er Contest

Mention @aMagical on Twitter during this session and you could

WINCreating Magic

by Lee Cockerell Former Vice President of

Walt Disney World

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Once Upon A Time

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Once Upon A Time

Courtney Hammons P.B.C.Over 9 years with the Walt Disney CompanyExperience, vision, enthusiasm, integrity, energy And a bit of Disney MagicPersonalized service

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Once Upon A Time

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Once Upon A Time

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Once Upon A Time

A Magical AffairSpecializing in one-of-a-kind signature events!An intimate dinner for two...A destination wedding for 100...Or a Grand Gala for 1000…We make Dreams come true!

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Once Upon A Time

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Who Is Y#r Client?

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Who Is Y#r Client?

Answer: Everyone you meet!Six degrees of Kevin Bacon.Two degrees of your client! Listen to needs, and share with your network.  Stay in front, and stay fresh in minds!

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Be &ankful

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Be &ankful

A lost art form.An every-day practice at...Thanking brides.Congratulating vendors.

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Look Outside

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Look Outside

Who I DON’T follow.Why?Inspired by the outside.

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Business H#rs

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Business H#rs

Are you self employed?  What does it mean when the phone rings?A potential clients means…

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Be Creative

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Be Creative

Thank you gifts.At A Magical Affair…Top of mind and rapport building.Idea starters:

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Be Creative

February Red mugs with pink hot chocolate

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Be Creative

March “We are lucky to work with you!” Green cupcakesGreen pens and stationary

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Be Creative

AprilEaster basketChocolate

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Be Creative

MayPen flowers

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Be Creative

June Sand bucket with sunscreen and aloe

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Be Creative

July Country basket for the 4thBBQ

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Be Creative

August Lunch boxes with lunch

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Be Creative

September Ideas?

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Be Creative

October Halloween basket

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Be Creative

November Thanksgiving

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Be Creative

December Christmas party popsMini Christmas tree

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Be Creative

Other ideas?

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Embrace ! Competition

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Embrace ! Competition

Enough for us all.Wedding Report study: 2,059,000 weddings in 2011 = 39,596 weddings per week!So what?

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Embrace ! Competition

Using Facebook and Twitter.Be a cheerleader.Work together.

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Be YOU

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Be YOU

Want to be the next David Tutera or Sylvia Weinstock or Chef Bobby Flay? NEWSFLASH!Be YOU.Self study.Do it!!!

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Ha'ily Ever A(er

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Ha'ily Ever A(er

It doesn't end with ‘I DO’.How many of you still…?How many future brides and grooms are there per 100 wedding guests?At A Magical Affair…

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Contact Me

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Contact Me

Courtney Hammons P.B.C.A Magical Affair615.465.2069aMagicalAffair.comFacebook.com/AmagicalAffair@aMagical on TwitterCourtney@aMagicalAffair.com

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Connect ! Dots Set yourself apart in a saturated market.

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