connecting coulee parenting

Connecting Coulee Parenting

Noelle CampbellCamilo Echeverri Bernal

Danielle HendrixSarah Miller

Kimberly Slichter

Introduction● Our goal is to connect Coulee Parenting Connection to parents

everywhere through the creation and regular use of various social media outlets, ranging from Twitter to BuzzFeed and Vine.

● Facebook is a great start, but being on multiple social media outlets allows for further social reach and influence.

● We have created a Twitter account for your convenience: @couleeparenting

● Tweet whenever you release a new issue

● Aim to tweet up to 10 times a day

● Suggested times:

○ Early morning when kids wake up

○ Mid-afternoon during nap time

○ Evenings when kids are in bed

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● Some things to tweet about:

○ Links to BuzzFeed

○ Promote your Vine contest and Mother’s Day giveaway

○ Parenting tips

○ Cute quotes from kids

○ Upcoming events

○ Ask parents questions

Post Ideas• Use the handle

@couleeparenting● Post magazine covers when

issues come out● Take photos at events

○ Set up a hashtag for other event-goers

● Behind-the-scenes shots of photo shoots

● Promote products or places● Post contest and giveaway

ads

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Customer Interaction● Regram photos of kids’ artwork● Hold video or photo competitions for most talented/cutest kids● Create hashtags for certain days

○ #mommymonday

○ #wednesdad

○ #fashionfriday● Encourage use of popular hashtags

○ #tbt for both parents and children

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● For the April 19 Easter event, parents can post videos of their children taking part in it.

○ Customers and staff can vote on the funniest/cutest video.

● Do other themed video contests

○ The winning video is featured on the main site.

○ Themed video contests could include Halloween, Thanksgiving and Christmas.

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• Have employees Vine from family-friendly vacations and events

o This gives followers ideas for places to go to and activities to do.

• The suggested hashtag is #couleeparenting.

o For the upcoming Easter event, #EasterEggCPHunt2014

• Re-vine popular/funny videos that your own followers tag or that employees make

● Education lists based off of parenting tips and guides

○ Steps to effectively putting your kid to bed

○ How to get your household to eat healthy

○ Ways to making learning and homework fun

● Comical lists that most parents can relate to

○ Taking your child to the movies for the first time

○ The emotions during their first day of school

○ The fight for attention between your kid and your pet

username: CouleeParenting

● We have created a Pinterest account for you: couleeparenting. It’s already connected to Twitter - just connect it to Facebook.

● Create boards to promote your articles from each issue

● Pin links for your Mother’s Day Giveaway, other contests and BuzzFeed to increase traffic and views.

● Suggested board ideas:

○ Family fun vacations

○ Kid-friendly crafts

○ Healthy snacks

○ Parenting tips

○ Just for mom

○ Just for dad

○ A board for local Coulee events

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• Engage with the Pinterest community.o Comment on others’

posts and reply to comments on your own posts.

o Re-pin relevant content that applies to your boards.

• Enable a “Pin It” button for all of the content on your websiteo This button encourages

readers to pin content directly from your website and shows you what resonates most with readers.