connecting.nyc inc. presentation to isoc-ny may 21, 2008

The .nyc TLD--------------------------------------------------------------------------------------------------------------------

creating space on the Internet for New York and New Yorkers

Presentation to the

Internet Society – New York

Jefferson Market Library

May 21, 2008

By Thomas Lowenhaupt

The Net That Connects

The Net That Connects

O u t l i n e

•Where are we?•Where we want to go?•How we get there?•When?

Compare the Media of Two Communities

Terre Haute, Indiana Community District 3 (NYC)

Population 105,000 200,000

Television Stations 2 0

Daily Newspapers 1 0

Radio Stations 8 0

Compare the Media of Two Communities

…civics lesson…

…civics lesson…

NYC is broken into

59 community districts.

…civics lesson…

NYC is broken into

59 community districts.

Each district has a

Community Board.

…civics lesson…

NYC is broken into

59 community districts.

Each district has a

Community Board.

The first step in

Democracy’s Ladder

…civics lesson…Democracy’s Ladder

Step 4 U.S. Congress

Step 3 N.Y.S. Legislature

Step 2 City Council

Step 1 Community Boards

…civics lesson…Democracy’s Ladder

Step 4 U.S. Congress

Step 3 N.Y.S. Legislature

Step 2 City Council

Step 1 Community Boards

…civics lesson…Democracy’s Ladder

Step 4 Each step

Step 3 on this ladder

Step 2 involves a

Step 1 conversation between

…end civics lesson…

Compare the Media of Two Communities

Terre Haute, Indiana Community District 3 (NYC)

Population 105,000 200,000

Television Stations 2 0

Daily Newspapers 1 0

Radio Stations 8 0

Democratic ConversationTerre Haute, Indiana Community District 3 (NYC)

Population 105,000 200,000

Television Stations 2 0

Daily Newspapers 1 0

Radio Stations 8 0

Compare the Media of Two Communities

Terre Haute, Indiana Community District 3 (NYC)

Population 105,000 200,000

Television Stations 2 0

Daily Newspapers 1 0

Radio Stations 8 0

Tonight’s presentation is about ways we can improve local

communication using an internet resource called a TLD.

Technical Background

Technical Background

Network Working Group J. Postel Request for Comments: 920 J. Reynolds . ISI

October 1984

Domain Requirements

Status of this Memo

This memo is a policy statement on the requirements of establishing a new domain in the

ARPA-Internet and the DARPA research community. This is an official policy statement

of the IAB and the DARPA.

Distribution of this memo is unlimited.

Introduction

This memo restates and refines the requirements on establishing a Domain first...

Technical Background

Domain Name System

• Top Level Domains

• Second Level

What’s a TLD?

Familiar Top Level DomainsFamiliar Top Level Domains

www.amazon.comwww.nyu.eduwww.nyc.gov.net, .biz, .us, .info

What’s a TLD?

Why Top Level?

What’s a TLD?

Why Top Level?

Think of the domain name system as a pyramid

What’s a TLD?

Why Top Level?

What’s a TLD?

Why Top Level?

What’s a TLD?

Why Top Level? Top =

Second =

Third=

How many TLDs are there?

• Generic ( .com, .org …) 20

• Country Codes (.us, .uk …) 243

What’s a TLD?

What’s a TLD?

Second Level Names - Numbers

• .com - 72,000,000• .org – 6,000,000• .us – 1,000,000• .gov – 32,000• .edu – 2,500

What’s a TLD?

Every Country Has a TLD

.us

.uk

.fr

.tv

What’s a TLD?

Tuvalu has a TLD.

New York City doesn’t!

What’s a TLD?

To the Internet, there is no New York City !

What’s a TLD?

Why do we want a TLD?

Why .nyc?

Many reasons. First…

Why .nyc?

Good Domain Names

•Short

•Descriptive

•Memorable

Why .nyc?

.com - 72,000,000

No good names.

Why .nyc?

.com - 72,000,000

Why .nyc?

.com - 72,000,000

Ning

Why .nyc?

• Small Businesses -> rikeyscafe.nyc

• Community Groups -> astoria.nyc

• Civic Affairs -> cb3.queens.nyc

• Not-for-Profits -> connecting.nyc

• Individuals -> John-Q-Public.nyc

• Issues -> congestiontax.nyc

Good Domain Names

Why .nyc?

Identity

•Made in New York

•From New York City

Why .nyc?

So things.

you find

can

you find

So things.

Why .nyc?

New York City 1800

Thinking ahead, city leaders established a Commission

to plan for the future.

They created:

New York City 1800

The Commissioners Plan of 1811

The Commissioners Plan of 1811

Why can you see the

sun?

The Commissioners Plan of 1811

Created the Manhattan Street Grid

The Commissioners Plan of 1811

The grid organized

and made accessible

New York City’s

real estate resources to great civic and financial gain.

The Commissioners Plan of 1811

The grid organized

and made accessible

New York City’s

real estate resources to great civic and financial gain.

(Lexington Avenue: corners = community)

Why .nyc?

Why .nyc?

Organize

and make accessible

New York City’s

digital resources.

So things.

you find

can

you find

So things.

Why .nyc?

The city has 402 hotels

Google “NYC hotels”

you get 2,000,000 - 90,000,000 hits

Why .nyc?

The city has 2,400 schools

Google “NYC schools”you get 2,000,000 - 174,000,000 hits

Why .nyc?

The city has 120 hospitals

Google “NYC hospitals”-- a vital resource --

you get 1,000,000 - 144,000,000 hits

Why .nyc?

Why .nyc?

So you can find things. A directory www.hotels.nyc

…schools…hospitals…bars…

…banks…bakeries…etc.

Why .nyc?

So you can find things. A More Intuitive Internet

IBM.com ~ rickeyscafe.com

rickeyscafe.nyc

Why .nyc?

Why .nyc?

Why .nyc?

Proximity

Why .nyc?

Networking

Why .nyc?

Proximity ~ Networking

This is …the historic role of the city…

Why city-TLDs?

Proximity ~ Networking

Ideas

Opinions

Feelings

Passions

Products

Services

Proximity ~ Networking

…here’s my networking

map of New York City…

Proximity ~ Networking

Proximity ~ Networking

…people of all shades, shapes, and sizes interacting

in different ways...

( Note: The “map” is actually artist Jackson Pollack’s Image #7 )

Proximity ~ Networking

Proximity ~ Networking

This is the way it was for about 400 years

…then about 1995…

Proximity ~ Networking

…we were globalized…

Proximity ~ Networking

Proximity ~ Networking

Proximity ~ Networking

This disrupted traditional

civic communication.

Proximity ~ Networking

Monetized junk.

Proximity ~ Networking

~ ebay.com

His Holiness www.Vatican.va

Proximity ~ Networking

…long term impact…

Proximity ~ Networking

Model A to Moses

Model A to Moses

The .nyc TLD allows us to think about the role of the Internet vis-à-vis our city

for the first time.

It’s a clean-slate.

Model A to Moses

…the role of the .nyc TLD…

to re-connect the city

Proximity ~ Networking

…the role of the .nyc TLD…

to re-establish its historic role

Proximity ~ Networking

Proximity ~ Networking

Proximity ~ Networking

Proximity ~ Networking

The .nyc TLDs Benefits

• Good Domain Names

• Directory of Resources

• Identity

• More Intuitive Internet ~ City

The .nyc TLDs Benefits

But there’s more…

The .nyc TLDs Benefits

But there’s more…

Public Interest TLD

Public Interest TLD

White Paper –

“Towards City-TLDs In The Public Interest”

Public Interest TLD

• Equitable Distribution of Domain Names

• Reasonable Price for Domain Names

• Name Set-Asides for Civic, Community, and Issue Usage

• City Nexus for More Secure Experience

• Local Control

• Open & Transparent Governance

• Shrink Digital Divide ~ Civic Education

Public Interest TLD

• Equitable Distribution of Domain Names

• Reasonable Price for Domain Names

• Name Set-Asides for Civic, Community, and Issue Usage

• City Nexus for More Secure Experience

• Local Control

• Open & Transparent Governance

• Shrink Digital Divide ~ Civic Education

Urban Planning for the Web

• Domain Names for residents, business, issues, and organizations

• Special "Civic Names" to organize our digital resources and issues

• Civic Names as starting points for conversation and participation on the web

Public Interest TLD

Democratic ConversationTerre Haute, Indiana Community District 3 (NYC)

Population 105,000 200,000

Television Stations 2 0

Daily Newspapers 1 0

Radio Stations 8 0

The Civics Project

Civic Applications

Civic Applications

The Civics Project

•Civic Spaces (names)

•Civic Tools

•Civic Education

Civic Applications

The Civics Project•Civic Spaces (names)

– www.gov.nyc– www.sustainable.nyc– www.your-name.voter.nyc– www.astoria.nyc– www.news.nyc

Civic Applications

The Civics Project•Civic Tools

– computer programs

– social connectors

» Facebook, LinkedIn, etc.

Civic Applications

The Civics Project

•Civic EducationShow New Yorkers and New York organizations how to use civic tools in civic spaces.

…a status report…

Who & How

Who & How

April 19, 2001 CB 3 passed

Internet Empowerment Resolution

Get .nyc

Who & How

2001 Progress

Council Member (Senator) SabiniCouncil Member (now borough

president Helen Marshall)Congress Member Crowley…

Who & How

until

9/11

Who & How

• 2001 - honky dory

• 2002 - 9/11

• 2003 - 2012 Olympic Focus

• 2004 - TLD window closed

• 2005 - .berlin

• 2006 - knock, knock - no one home

Who & How

2007 we created

Connecting.nyc Inc. NYS not-for-profit

acquire & develop the .nyc TLD

How Do You Get a TLD?

…it’s complex…

How Do You Get a TLD?

…it’s complex…

How Do You Get a TLD?

…on paper…

How Do You Get a TLD?

1997N T I A

issued a

N P R M

D N S

How Do You Get a TLD?

1997N T I A

(National Telecom & Info. Administration)Issued aN P R M

(Notice of Proposed Rulemaking)D N S

(Domain Name System)

How Do You Get a TLD?

1997

NTIA - NPRM – DNS

How Do You Get a TLD?

1997NTIA - NPRM – DNS

In essence, the U.S. Government asked the world: How do we

manage the Internet’s Domain Name System,

i.e., .com, .org, .edu, .gov, .net?

How Do You Get a TLD?

1997

NTIA - NPRM – DNS

• How do we manage what’s there now?

• How do we issue new Top Level Domain Names?

How Do You Get a TLD?

• U.S. Department of Commerce

• National Telecommunications & Information Administration (NTIA)

• Internet Corporation for Assigned Names and Numbers (ICANN)

How Do You Get a TLD?

ICANN• California not-for-profit 1998

• 15 Board Members

• From around the world

• 2004 Policy Development Process

• Draft RFP in July 2008

Steps to Success

• Good Plan

• Local Support

• Responsive Application to ICANN RFP

Timetable

• Connecting.nyc Inc. – April 2007

• ICANN Draft RFP – July 2008

• Submit Proposal – March 2009

• ICANN OK – October 2009• Open to Public - March 2010

• rickeyscafe.nyc• astoria.nyc• cb3.queens.nyc• connecting.nyc • John-Q-Public.nyc • congestiontax.nyc• Sustainable.nyc

Timetable

Easy things -

names…identity…directory

Hard things -

trust…security…community

Summary – Why .nyc?

A place on the Internet where the world can find

our resources.

Summary – Why .nyc?

m o s t i m p o r t a n t

A place on the Internet for the city’s residents

and organizations tofind one another.

Summary – Why .nyc?

…civic enterprise…

Globally NYC is tiny

1/10th of 1% of the world’s population

squished into

400 square miles

…civic enterprise…

Historically we’ve done this well.

We are a global city.

…civic enterprise…18th Century Shipping Piers

19th Century Train Stations

20th Century Airports

21st Century TLD

www.connectingnyc.org

You Are Invited

… end …