connectivity and disconnects breaking the engagement mold

| 11:05 AM - 11:15 AM

Connectivity and Its Disconnects: Breaking the Engagement Mold

PRESENTER  

Bill  Evans  SVP  Innova*on  Bridge  Design  

a  Ximedica  Company    

@BridgeDesignSF  

#DigitalHealthCES  

connectivity and its

disconnects breaking the engagement mold

it’s all about ecosystems

4

5

6

7

8

9

10

4 critical areas

first critical area: understand the broad context of the disease where you can add value

13

second critical area: cut through the hype of engagement use the evidence-based research

15

Ask “Will my users use it?” not simply “Can they use it?”   

16

17

behavioral psychology and economics suggest: - reduce obstacles to making choice - know what rewards and when - familiar feels better

19

be aware of what you are asking users to give up,

not just what they’ll gain

third critical area: choose your technology and design to make your product get used - not just be cool and new

21

siemans pacemaker 1958 fitbit flex 2013

22

23

cannibalize your own products, expand your team’s skill sets

24

fourth critical area: understand how the FDA affects your product and the way you’ll need to develop it

26

bill evans

SVP innovation bill@bridgedesign.com

@bridgedesignSF @ximedica

Design Research & Strategy | User Experience | Industrial Design | Product Engineering