constructing visual aids spk 230 benefits of visual aids types of visuals audience centered visuals...

Constructing Visual Aids

SPK 230

SPK 230 SPK 230

•Benefits of Visual Aids •Types of Visuals•Audience Centered Visuals•Organization and Text•Presenting with PowerPoint•Impromptu Delivery Activity

SPK 230

AgendaAgenda

•Benefits of Visual Aids

–Improve listener recall–Speeds comprehension–Enhances speaker credibility

SPK 230

Benefits of Visual AidsBenefits of Visual Aids

Listener Recall

10%

65%

20%

70%70%

72%72%

85%85%

After 3 hoursAfter 3 hours

Verbalonly

Visualonly

VerbalandVisual

65%65%

20%20%

10%10%

After 3 daysAfter 3 days

Audience RecallAudience RecallBenefits of Visual AidsBenefits of Visual Aids

•Effective Visuals:– Aid Audience Understanding– Understood in 6 seconds or less– Anchor ideas, facts & concepts – Easily readable fonts/type sizes

SPK 230

Benefits of Visual AidsBenefits of Visual Aids

Printed Words + Photo, Art or

Drawing

= Text Visual

SPK 230

Types of VisualsTypes of Visuals

Idiots Guide to SwimmingIdiots Guide to SwimmingIdiots Guide to Swimming

Swimming Basics

Swimming Equipment

Swimming Lingo

Employee Creativity Keep channels open

Encourage new ideas

Promote participation

Reward creativity

Charts, Graphs, Diagrams, or Maps + Few Words = Graphic

Visual

.

SPK 230

Types of VisualsTypes of Visuals

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

Recycle

ReuseReduce

After School CareDay Care Center--60%

Private Care--20%

Parental Care--9%

Latch Key--11%

Whether a Text Visual or a Graphic Visual, it Must be…..

SPK 230

An Audience Centered Visual!

SPK 230

Audience Centered Visuals

Audience Centered Visuals

Audience Centered Visuals

Audience Centered Visuals

• About the Audience - build pathos & ethos - show connection - construct using THEIR look

Who is this about??Who is this about??

SPK 230

Audience Centered Visuals

Audience Centered Visuals

• About the Audience - build pathos & ethos - show connection - construct using THEIR look

THIS is who it’s about!!THIS is who it’s about!!

SPK 230

Audience Centered Visuals

Audience Centered Visuals

• Don’t Make It Difficult!! - never put more time into slides than speech - start with basics – then build

SPK 230

Audience Centered Visuals

Audience Centered Visuals

• Don’t Make It Difficult!! - never put more time into slides than speech - start with basics – then build

SPK 230

Audience Centered Visuals

Audience Centered Visuals

But How??

Its in the Book!

SPK 230

Audience Centered Visuals

Audience Centered Visuals

•A word about legality:–Use “free” images OR–Ask permission and cite image–Some educational uses permitted without permission under “Fair Use”

SPK 230

•Slides Should Match Presentation

–Write your speech first–Link slides to your outline

•Slide headings should match agenda•Use the exact same words

–Maintain a theme

SPK 230

Organization and TextOrganization and Text

≠

•Keep Location and Layout of Headers, Text and Bullets the Same

SPK 230

Organization and TextOrganization and Text

Orphan

•Orphaned Text –When one word of text moves to the next line

SPK 230

Organization and TextOrganization and Text

•Font Choices –Choose a “Sans” font (without feet)–Easy to read quickly = less work for your audience

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Organization and TextOrganization and Text

Sans SerifI am the next great public speaker (sans serif) I am the next great public speaker (arial) I am the next great public speaker (tahoma)

SerifI am the next great public speaker (garamond)I am the next great public speaker (T. N. R)

SPK 230

Organization and TextOrganization and Text

SPK 230

Organization and TextOrganization and Text

•Avoid too Much Text –Visual aids =6x6 rule

•6 words per line•6 lines per page

–PowerPoint =25 words (or less)

SPK 230

Organization and TextOrganization and Text

•Make it Visible –Contrast, Contrast, Contrast

SPK 230

Organization and TextOrganization and Text

Light On Dark

Dark On

Light

Somewhere in

Between

•Text Size

–Titles, 44 points or larger–Subtitles, 32 points or larger–Details, 28 points or bigger

–Nothing below 24 points

SPK 230

Organization and TextOrganization and Text

•Animation, Sounds and Transitions

–Can be distracting–Use Sparingly–Keep it simple

SPK 230

Organization and TextOrganization and Text

SPK 230

Organization and TextOrganization and Text

Its like reading only the bottom half of a word–no immediate recognition occurs.

•Avoid Using All Caps

•Interact With Your Slides–Know how to get in slideshow mode–Know how to advance/go back–Stay in synch –Talk about your visuals

Hint: Practice First SPK 230

Presenting with PowerPointPresenting with PowerPoint

•Interact With Your Audience–Don’t read from wall screen–But ok to touch/point to screen–Advance or return to a slide based on audience feedback

SPK 230

Presenting with PowerPointPresenting with PowerPoint

How much do you

know about PowerPoint

?

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Knowledge Check Knowledge Check

•Critique•Watch the following presentation and evaluate

Presenter’s use of PowerPointPresenter’s delivery techniquesSpeech Critique

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Presenting with PowerPointPresenting with PowerPoint

MORTGAGE COMPANIES

MORTGAGE INSURANCE

MORTGAGE BUY OUT

ESCROW SHORTAGES AND OVERAGES

INTEREST RATES

POINTS

THINGS YOU SHOULD KNOW

How would you change this visual?

MortgagesMortgagesWhat You Should Know . . .

Escrow Shortages and Overages

Mortgage Insurance

Mortgage Buy Out

Interest Rates

Points FORSALE

Advertising for Advertising for Wedding Wedding PlannersPlanners

Advertising Advertising

• Print• Broadcast• Internet

PrintPrint

• Sub point• Sub point

BroadcastBroadcast

• Sub point• Sub point

InternetInternet

• Sub point• Sub point

SPK 230 Handbook SPK 230 Handbook

• A “How To” Guide - look before you ask - follow rules - a BRIEF overview

1. Good Templates

2. Limited Words on Slides

3. San Serif Fonts

4. Professional Graphics

5. Have High Contrast

1. Good Templates

2. Limited Words on Slides

3. San Serif Fonts

4. Professional Graphics

5. Have High Contrast

SPK 230

Let’s look at your slides…….

SPK 230

Presenting with PowerPointPresenting with PowerPoint