consumer perspective european brewing · pdf file“85% of adult individuals consume...

Consumer perspective

European Brewing Industry

Henri Reuchlin

Chairman EBCU

Voice of the European Beer consumer

FinlandSweden

Norway

Netherlands

Belgium

Czech Republic

SwitzerlandPoland

Italy

Austria

Denmark

Ireland

United Kingdom

Passion and conviviality

Beer brings people together

Beer brings people together

Beer

“85% of adult individuals consume alcohol in a moderate and

responsible manner most of the time” European Commission (2006)

“In some cultures, alcohol can be consumed at levels that do no

harm health”Margaret Chan, WHO (2013)

Address to the Sixty-sixth World Health Assembly.

Beer

maybe not a bodily necessity

but certainly part of social fabric

Beer

• Diversity

• Information

• Cost

EBCU Focus points

Diversity

Diversity

• Legislation

• Administrative burden

• Labelling requirements

Diversity

• In distribution

• In pubs

• In supermarkets

Diversity

• Diversity

• Information

• Cost

EBCU Focus points

Information

• Ingredients

• Provenance

Information

• Diversity

• Information

• Cost

EBCU Focus points

Cost

Integral part of history, present and

future of European culture

Support it!

Beer

Thank you