consumer privacy concerns – truste and mobile marketing association webinars

Are Your Audience-Building Efforts

Suffering Due to Consumer Privacy

Concerns?

May 16, 2013

MMA Webinar Series

Sponsored by:

Overview

As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.

Hear experts, Robin Andruss, Director of Privacy Solutions at TRUSTe, and Vicki Ryan, Head of Marketing for Pinsight Media+ mobile advertising at Sprint, as they share insights on how to best manage your customer privacy, while increasing trust among customers.

Today’s Agenda

Key Learning Objectives: 

• The effects of consumer mistrust on your ability to capture subscribers and data

• Privacy issues with the advent of mobile apps and digital editions

• Tactics you can use to protect and alleviate your audience's concerns over privacy

• The importance of creating and communicating privacy policies, for all platforms, including mobile, that can actually help your audience-acquisition efforts 

Today’s Speakers

Vicki RyanHead of Marketing, Pinsight Media + Mobile AdvertisingSprint New Ventures

Leo ScullinGlobal Industry InitiativesMobile Marketing Associationleo@mmaglobal.com

Moderator

Robin AndrussDirector of Privacy SolutionsTRUSTe

Q&A

Don’t forget to Tweet about this session using hashtag: #MMAWeb

CONFIDENTIAL 6

Are Your Audience-Building Efforts Suffering Due to

Consumer Privacy Concerns?

May 2013

CONFIDENTIAL 7

Global Leader in Privacy Management Solutions 15 years of privacy experience #1 privacy brand & trustmark Robust technology infrastructure

Comprehensive Solution Suite All online channels

Leading global DAA-Approved AdChoices provider (Serving 1B/Day+ Impressions)

Technology + Services + Certifications

Large / Loyal Customer Base Over 5,000 clients Over 90% renewal rate Cross industry solutions

TRUSTe Overview

CONFIDENTIAL 8

Privacy is important when using a mobile device

CONFIDENTIAL 9

• Space constraints

• Inaccessibility

• Poor user experience

Challenges in communicating privacy in a mobile device

CONFIDENTIAL 10

App Store listing

Accessing the privacy policy

Within the app

CONFIDENTIAL 1111

2-clicks away

CONFIDENTIAL 12

7 out of 10 people indicated they are more likely to read a privacy policy that is easy to navigate & read

CONFIDENTIAL 1313

Optimizing the mobile privacy experience

CONFIDENTIAL 14

• Provide relevant information

• Make information accessible at a relevant point in time

– User making a decision

• Deliver the notice in a non-intrusive way

• Do not overwhelm the user experience

Effective policy Summary

Vicki Ryan, Pinsight Media+, Sprint Nextel

Making the most of mobile:Driving Revenue in the Digital Age

Trends& Gaps

The majority of businesseswill increase their mobile MARKETING INVESTMENTS

via: iab, 2011

The mobile outlook

FOR 2013Americans will spend119 MINUTES A DAYon their mobile devices

via: InMobi, 2012

U.S. Smartphoneadoption will growTO 138M DEVICES

via: eMarketer.com

Growing over

$8B

$10.8B Industry by 2016

Mobile ad spending

IS GROWING EVERY YEAR

Introducing

mobile smart. people wise.

™

61%

We have access to an audience of over

55 MILLION

Highest smartphone penetration of major carriers

Powered by Sprint

78% Highest penetration of advanced data users

29% More likely to engage with advertising

mobilecustomers

Sprint customers:

CUSTOMERS ‘OPT-IN’

to receive targeted messages

OUR COMMITMENT TO CUSTOMER CHOICE means a more receptive audience for marketers

TRUSTe certification for the Pinsight Media+ mobile

advertising service ensures ourpro-consumer stance on

customer privacy, transparency & accountability

Smart

TARGETING

Demographics

Behavioral attributes

Location

Highly

PERSONAL MESSAGING& immediate action

in moments that matter.

THE POWER OF MOBILE

ONLINEMOBILE

Unique ad placement

OPPORTUNITIES

OFFLINE

Campaign

InsightsDetailed analytical reporting allows you to measure campaign effectiveness and optimize creative or placements mid-stream.

Q&A

Moderator

Vicki RyanHead of Marketing, Pinsight Media + Mobile AdvertisingSprint New Ventures

Robin AndrussDirector of Privacy SolutionsTRUSTe

Leo ScullinGlobal Industry InitiativesMobile Marketing Associationleo@mmaglobal.com

Q&A

Moderator

Leo ScullinGlobal Industry InitiativesMobile Marketing Associationleo@mmaglobal.com

Upcoming Events & Programs

• Cannes Lions Festival, June 16-23

• CEO & CMO Summit (Park City, Utah), July 21-23

Visit www.mmaglobal.com/events for more details on future events and webinars

Planning for 2013, contact Michael Becker at northamerica@mmagobal.com to get involved

Thank You

ADDITIONAL RESOURCES

• Learn more about TRUSTe at http://www.truste.com/products-and-services/enterprise-privacy/TRUSTed-mobile-apps

• Contact TRUSTe at http://info.truste.com/lp/truste/Web-General-LearnMore-Form_LP.html

Sign up for the MMA SmartBrief: www.smartbrief.com/mma

Search for partners or get listed at the Mobile Marketing Industry Directory: www.mobilemarketingindustrydirectory.com