consumer products & retail execution...
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Consumer Products & Retail
Execution processes
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XC Excellence club
Rome, Milan, Turin, Rimini, London, Bruxelles, Frankfurt, Copenhagen, Rotterdam and Sao Paolo (Brasil)
XC Excellence Club in Europe
XC Excellence Club is a Consortium Ltd Company gathering elite IT B2B companies to provide value added services on SAP extended modules XC was established from its member in 2009 to coordinate their large account business activities
• 35 m € turnover of XC companies
• About 250 professionals
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What you will find in this speech
Business cases
3) Transportation Management
1) Forecasting and Replenishment
2) Extended Warehouse Management
Solution overview
Screenshot examples
On the following Retail and Consumer product core processes:
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Forecasting and Replenishment
• Distribution planning processes are linked to product lifecycle
– Every company, based on its own market and product lifecycle structure, requires specific distribution processes
• Today we focus our attention on
– Retailers (grocery and automotive)
– Forecasting and Replenishment processes
• and all related buying, promo and inventory processes
– Based on products with long lifecycles • not focused on apparel and footwear,
seasonal products or Luxury goods
New Product Introduction
Initial Allocation
Target Stock Level
Inventory Optimization
Replenishment
Rationing
Consolidation
Final Push
Markdown optimization
Promotion management
Fore
cast
ing
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SAP F&R at Plusfresc
Family business founded in 1929. 125 Mlo € turnover 66 grocery shops:
51 owned, 15 franchised
2 formats: Full (800 m2) Basic (200-300 m2)
900 collaborators
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Project goals: from manual to automatic orders
• Organization goals: – To develop a true Supply Chain department.
– To improve Replenishment by implementing forecasting.
– To reduce manual processes for DC replenishment.
• Economical goals: – Service level increase from the Distribution Centre to the Stores.
– Inventory reduction at the Distribution Centre.
• Scope: – All dry products, including fresh and frozen categories at the DC: > 8000
references.
– SAP F&R Engine + Order Manager.
– Advanced functionalities: • Different service levels.
• Investment buying
• Duration: 6 months (30% of assortment live in SAP) + roll-out (3 months)
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Results: Stock reduction
Valued stock evolution of the 1.444 articles during the pilot
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Outsourcing based on SAP F&R at Aurgi
Founded in 1972. Spanish retailer of automotive spare
parts and accesories. 47 stores & repair shops in Spain. 1 Distribution Centre. Very aggressive pricing & promotion.
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Project goals: orders & promotion management
• Organization goals: – Outsourcing: order calculation, servers, SAP license, implementation.
• Economical goals: – Service level increase at the Stores. – Fine-tune stock management during the promotion cycle. – Use store future orders to feed DC demand.
• Scope: – 1000 references. – 1 DC + 38 stores. 1 year later, there are 47 stores.
• Duration: 11 weeks (1st store) + roll-out (5 weeks)
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• Speed of implementation: the whole organization in 16 weeks.
• Only 1 out-of-stock in 1 article in promotion in just 1 store.
Results: speed, reduced stock-outs
• Stock Planner
• SAP Expert
• Stock Planner
• Demand Planner
Demand review
Order creation
Order follow-up
Model evolution
IT Support ERP IT Support SAP
Hansen & Cawley
(Excellence Club)
Aurgi
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SAP F&R main functionalities
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Predictors: DIF (demand influencing factors)
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Plusfresc F&R screenshot
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Plusfresc F&R screenshot detail
Each color is a different type of promotion
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What you will find in this speech
Business cases
3) Transportation Management
1) Forecasting and Replenishment
2) Extended Warehouse Management
Solution overview
Screenshot examples
On the following Retail and Consumer product core processes:
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Network design capabilities
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SAP EWM at Hallmark
Private business founded in 1910. 4.0 Billion $ turnover 49.000 products available
10.000 new per year
Distribution: 8 production facilities in US 39.000 retail outlets 2.600 hallmark stores 100 countries, 30 languages
12.000 employees
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Project goals: integrated processes
• Architectural goal – The overall aim of the project was to future-proof the business and enable the
simplification – SAP Extended Warehouse Management (EWM) in support of their range of needs,
including its specific functional requirements, the multiple ownership of stock and multi-ERP integration, the costs involved and their strategic direction
• Organization goals – All business units within the warehouse are now consolidated giving operational
and technical benefits. – Mobile warehouse workforce and material handling equipment giving high
efficiency, accuracy and throughput.
• Economical goals – Service levels protected by on-hand warehouse throughput and performance
statistics at any moment in time. – Increase workforce exibility, resources now able to serve the full range of Hallmark
business units where before functions were disparate – Improved resource management; Hallmark can measure productivity levels and
quickly react to any volumes drop.
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EWM coverage today
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SAP EWM screenshots: Food (italy)
and participations on major italian EWM projects
Hallmark Harrods
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What you will find in this speech
Business cases
3) Transportation Management
1) Forecasting and Replenishment
2) Extended Warehouse Management
Solution overview
Screenshot examples
On the following Retail and Consumer product core processes:
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SAP TM at Howdens
Founded in 1953. 887 Mlo £ turnover 540 Howdens Joinery depots
supplying over 350,000 kitchens each year to homes in the UK.
Customers are local trade professionals
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Project goals: visibility and planning
• SAP TM Project Scope – Provision of load building and
optimization functionality
– Full integration with the existing SAP ERP delivery processes
– Load building solution providing template solution for roll out to three Regional Distribution Centre's
• Project Facts – Sites: 3 NDCs, 500+ Depots
– Delivery profile: multi-drop average 3 drops per vehicle
– Outbound deliveries: approx. 1500 per week
– Vehicles: 120 over 6 locations
– Trailers: 540 non peak
Benefits Highlights • Visibility of information • Informed and empowered
workforce • Better management
information • Integrated transport
planning and scheduling • Improved technical
landscape • Flexible planning • Utilisation of resources • Improved usability
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SAP TM solution landscape
and participations on all major EU TM projects (Nestlè, Panalpina, etc.)
Cargills Global Parcel Carrier NOL APL
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Transportation Cockpit
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Per contatti e approfondimenti
XC Excellence Club S.c.a r.l. Via Maria Saveria Sanzi, 21
00151 ROMA
info@sapxc.com
www.sapxc.com
Pietro Maradei President and CEO
+39 346.22 24 293
pietro.maradei@sapxc.com
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