consumerbell pitchdeck (jan. 2012)
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Making Recalls Easy
Making Safety Easier. CONSUMERBELL.COM
Making Safety Easier. CONSUMERBELL.COM
Rec
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Mfgr Vendor Retailer
Consumers
Making Safety Easier. CONSUMERBELL.COM
Problem Recalls are Common and Expensive
The biggest obstacles with recalls are:
1) Notification
2) Consumer awareness
3) Consumer frustration which hurts brand
image
Making Safety Easier. CONSUMERBELL.COM
The Current System is Inefficient ConsumerBell Process Current Process
Making Safety Easier. CONSUMERBELL.COM
How We Improve it
1) Faster, more targeted notifications 2) Lower consumer frustration
We Help with Notifications
Making Safety Easier. CONSUMERBELL.COM
PUBLISHER Bloggers Momables Media latinamombloggers Partners Ecomom Babycenter BlogFrog
EMAIL / MOBILE
Digital Receipts onereceipt Informational apps Fooducate
Price checking apps Recipe apps
RECALLS: paper letters
$
We Offer a Better Experience
Making Safety Easier. CONSUMERBELL.COM
COMPANIES: Online Processing General Electric Tracking Reports Macy’s Industry News
CONSUMERS: online processing Project Pantry
product interaction MakingSafetyEasier Consumer News
CALL CENTERS: easy to use
social web accessible app
$
The Market
Making Safety Easier. CONSUMERBELL.COM
Last Quarter
*Data according to ExpertRecall, Recall Index, Oct 2011
Making Safety Easier. CONSUMERBELL.COM
We Increase Satisfaction, Save Money
Making Safety Easier. CONSUMERBELL.COM
HOW: 1) Offer a better experience for consumers 2) Cut legal and PR costs
We Save Companies Money
Making Safety Easier. CONSUMERBELL.COM
• No 800# • No waiting • No custom website
necessary • Easy to use
We can save $1MM /Recall
Food Recall (costs) w/ ConsumerBell
Average recalls range $30MM-$60MM Ex: Nut recall: $35MM CB Savings: $1.6MM
*estimated based upon average food recall cost of a completed recall and measured against ConsumerBell technology and current services.
Making Safety Easier. CONSUMERBELL.COM
Amazon meets Bloomberg for recalls
The Future
Making Safety Easier. CONSUMERBELL.COM
Mom Bloggers Love Us And we have easy to install widgets
Making Safety Easier. CONSUMERBELL.COM
Awards
Making Safety Easier. CONSUMERBELL.COM
- Finalist, TheFunded 01/11 - Finalist, TechStars 02/11 - Social Media for Social Good, Johnson and Johnson, 04/11 -Finalist, Springboard 06/11 -Top 15 Springboard Company, 10/11
How We Make $
1) Installation fee (paid by manufacturer) 2) Recall Management Fee 3) Per Unit Fee
Making Safety Easier. CONSUMERBELL.COM
Pipeline 1) General Electric - current beta users 2) XXXXX – soft acquisition offer 3) Unilever – scoping 4) Pepsico - scoping 5) XXXX – statement of work 6) Johnson and Johnson- scoping
Making Safety Easier. CONSUMERBELL.COM
Press and Mentions
Making Safety Easier. CONSUMERBELL.COM
Making Safety Easier. CONSUMERBELL.COM
Team
Making Safety Easier. CONSUMERBELL.COM
Ellie Cachette, Founder Background in tech and public health 2MM+ in managed projects Experience with web apps Previously with Macys.com corporate Wing Lian, CTO Previously with Social Gaming Network Experience w/ Facebook and LAMP Successful exit with FriendFacts Stephanie Haller, Design UX/UI Designer Leading creative web designer Editorial background
Team
Making Safety Easier. CONSUMERBELL.COM
Margaret Kavalaris Experienced partner at SNR Denton, leading legal firm for Startups and technology. Lic. CA and DC
Eileen Silva, MFA CFO of Aristotle Circle, experience With startup fundraising and Financial scaling. Previously with Capital Management Group.
ADVISORS
Jody Sherman, ecomom Serial entrepreneur and angel Investor Safe-minded online commerce Experience with Moms
Brandon Blevans, Esq. Experience in class action litigation HR and Corporate counsel Background in employment law
Amount
Description
Dev $40k • Realtime plugin, corporate logins, marketplace
Biz Dev $25k • Mom2.0Summit, Blogher, BGI product conference
Legal $50k • Corporate setup, trademark, IP defense
GNA $70 • Operations, salaries, administrative
Lobbyist $15k • CPSC preferred relationship, FDA voting rights
TOTAL: $200k
What We Have Done
Making Safety Easier. CONSUMERBELL.COM
Next Steps…
Making Safety Easier. CONSUMERBELL.COM
$200,000 investment within current round Terms:
$7MM Upper Cap ($5MM Lower Cap) 20% discount 7% interest rate
Raised to date: $217,000 Use of funds: product and sales
APPENDIX
Making Safety Easier. CONSUMERBELL.COM
Video Content More online and streaming content
Making Safety Easier. CONSUMERBELL.COM
Corporate Logins
Making Safety Easier. CONSUMERBELL.COM
Corporate Logins
Making Safety Easier. CONSUMERBELL.COM
Ad Space
Making Safety Easier. CONSUMERBELL.COM
EXAMPLE RECALL Typical Recall Cost: $35 million
Making Safety Easier. CONSUMERBELL.COM
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