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GMUND | PRESS RELEASE

Let’s be merry and stylish!

Gmund, 22. August 2016 – Christmas is a celebration of love. And of Yuletide cards. Everyone from

friends, through business associates, to your grandma shares season’s greetings by writing and

sending Christmas cards. But only truly special cards win a place of honor atop the window sill or

mantelpiece. With a Christmas card from Gmund Paper, you’ll send a title favorite to compete for

the winning place in the annual race.

The difference is noticeable at first glance. And at first touch. Gmund Paper is palpably different.

Because natural paper has an unmistakable character. The new Christmas cards from Gmund

Paper include stylish creations for every taste. Each sender can choose among diverse designs and

printing methods to convey personal Yuletide greetings in the most appropriate way.

Bavarian, green and flowery!

Letterpress printing is especially popular nowadays. This artisanal printing method is particularly

well suited for the noblest of all Gmund papers: soft Gmund Cotton. Made from 100% cotton

fibers, it lets you not only see the printing, but also feel it. A card letterpress-printed wants to be

touched – and touches everyone who touches it. This is impressively shown by the two models

“Bavarian Christmas” and “Green Christmas.” But if these names make you think of classical

Yuletide evergreen boughs, think again! These cards won’t disappear into the “red-green

craziness” at Christmastime, because Gmund Paper chose an appealing color scheme of pastel red

and stylish petrol.

The creative minds in Gmund also opted for these colors in the “Flowery Christmas” cards. The

Yuletide graphic combines aesthetically with a clear typeface, and everything is letterpress printed

on the finest Gmund paper. The result is a timelessly unmistakable Christmas card.

From left to right: “Flowery Christmas” in offset printing; “Bavarian Christmas” and “Green Christmas” in letterpress printing. Format: DIN B6. Price: €5.

Christmas in all its shining glory

Additional Christmas cards with glossy hot-foil embossing on Gmund Colors Metallic add special

radiance to festive days and evenings. World famous thanks to the Oscar, Gmund Gold shines so

beautifully that the glossy pink phrase “Merry Christmas and a Happy New Year” adorns the card

in sleekly simple perfection. Likewise simple, but highly impressive: two cards in white and pastel

blue with a pattern of golden dots. And for those who prefer a more traditional look, Gmund offers

a Christmas card with a festive wreath or a sprig of mistletoe. This year too, Gmund Paper proves

that high-quality paper stands on its own and conveys the loveliest messages.

From left to right: “Flowery Christmas” and “Merry Christmas Crème” with hot-foil embossing and Gmund Gold envelope; “Merry Christmas Lime Gold” with hot-foil embossing; “Christmas Garland” with letterpress printing; “Sprig of Mistletoe” with offset printing; “Dots Merry Christmas Crème” with hot-foil embossing. Price: €5.

About Gmund Paper

Gmund Paper has stood for the culture of paper and the ecological production of unique

communications media from natural paper since 1829. Custom-tailored solutions for sustainable

brand presences are created at the development and production site in the town of Gmund on the

shores of Lake Tegernsee. Circa 75% of the papers are exported. Gmund Paper is a family-owned

business and is presently directed by fourth-generation papermaker Florian Kohler.

CONTACT FOR JOURNALISTS:

Further information about Gmund Paper is available for you from Caroline Pastor, Public Relations,

tel. +49 (0)8022 7500-73, cpastor@gmund.com or at www.gmund.com.