content and strategy connect, engage, educate, and inform content includes news, arts, blogs,...

Content and Strategy

Connect, Engage, Educate, and Inform

Content includes News, Arts, Blogs, Sports, Photos /Videos

Fulfill community’s need for Local and Hyper-local content

Social Media and SEO Practices Drive Maximize audience

Created March 12, 2012

July 2015 251,294 page views

43% higher than 7/14

80,391 visitors

47% higher than 7/14.

60% from Mobile (as much as 70% on weekends).

MyMCmedia.org

Facebook and Twitter: 24/7

Social Media Growth: Facebook Likes

13,000+ and

Counting!

Facebook Reach

Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 20150

200,000

400,000

600,000

800,000

1,000,000

1,200,000

Facebook Reach

Twitter

3100+ followersRetweeting creates

bonds with followers, partners and resources

Became Primary platform for “Day in the Life”

Instantaneous engagement

Mobile Growth

Weekend spikes as high as 85%

First Year Second Year Third Year0%

10%

20%

30%

40%

50%

60%

Visits Using a Mobile Device

Visits Using a Mobile Device

By the Numbers – Website Yearly Growth

Visitors Page Views0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Year OneYear TwoYear Three

Social Media Platforms

Facebook

Google+

Instagram

Linked In

Pinterest

Twitter

YouTube

You Report

Daily MyMCMedia Update

Email by subscription

Distributed daily at 9 a.m.

Captures all content daily

Web Team

Michelle QueenWeb Coordinator

Sonya BurkeMultimedia Manager

Aline BarrosCommunity Engagement Specialist

Future

New Look Highlights Video, the primary asset

Responsive Design Creates Growth through usability

Add more bloggers and contributors of all types

Build content to increase coverage and engagement. Our goal is to become the number one source for hyperlocal news and information in Montgomery County.

Create formula for sustainable coverage, resources and audience growth