content creation & repurposing—doing more with less

Mitchell LevyChief Instigator of Ahas

REPURPOSINGCONTENT

Pick Up This Presentation on SlideShare: aha.pub/mp-repurpose

Empowering Thought

Leaders with Content

What is Thought Leader Life?http://www.ThoughtLeaderLife.com

The steps necessary to turn 1 piece of content into 4 that is shared on over 10 locations

Videos on YouTube

SlideShare

AudioPodcasts

iTunesFIR Network

Blog Posts

Shareable AhaMessages™

TwitterLinkedInFacebookGoogle+

What is the Aha Amplifier?http://www.AhaAmplifier.com

The Aha Amplifier has over 25k AhaMessages.

Incorporate these messages into your social media platforms.

Answering These Questions ==> (How)

What Do You Need?

FrameworkIn-Out Model

The In-Out Model Framework

Black BoxIn Out

Sun Microsystems

Large Infrastructure

First Actual vs. Plan RptingSystems on the GL

First Actual vs. Plan RptingSystem on Order Entry

Running the eCommerceComponent of Sun’s $3.5b

Caught the eCommerce Wave--Management Consultant/Entrepreneur

No infrastructure

Needed leverage

Consulted 100’s of Orgs

Touched Tens of ThousandsOf People

Joined the Board of a Public Company

4 Conferences, 500 Speakers

4 Exec Biz Progs, 70 Courses

Caught the Democratization of Book Publishing WavePublisher / Coach / Mentor

Catch a Wave

Provide Value

Published 300 PhysicalBooks and 500 eBooksWritten/Coauthoredover 40 books

Catching the Democratization of Thought Leadership WaveThought Leader Architect / Chief Instigator of Ahas

Catch Another Wave

Became the FirstThought Leader ArchitectIn the World

Kept the Publishing Cos

Speaking/Consulting onThought Leadership

Answering These Questions ==> (Why)

AhaMessage #1

AhaMessage #2

AhaMessage #3

Answering These Questions ==> (What)

Thought Leader Life in 2014http://www.ThoughtLeaderLife.com

1-2 hrs of a Thought Leader’s Time

Produced: 1.Youtube Video2.Slideshare Video3.iTunes Audio4.FIR Network Audio5.FIR Network Blogpost6.#TLL Blogpost7.¼ of a AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP

In 2014, we produced 54 episodes

The Thought Leader Life Blueprinthttp://www.ThoughtLeaderLife.com/the-blueprint/

Past Thought Leader Life Shows from 2014 http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/

Produce: 1.5 Youtube Videos2.5 Slideshare Videos3.5 iTunes Audios4.5 FIR Network Audios5.5 FIR Network Blogposts6.6 #TLL Blogposts7.1 AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP

From Jan’15, we work with a co-host for a month to focus

on content themes

5-10 hrs of a monthly Co-host

1-2 hrs of 4 Thought Leader’s Time

Thought Leader Life in 2015-16http://www.ThoughtLeaderLife.com

Past Thought Leader Life Shows from 2015 http://www.ThoughtLeaderLife.com/past-thought-leader-life-shows/

Thought Leader LifeInside the Black Box (1 of 2) Before the Show

My Tasks: 1.Schedule Guests.2.Tech Check/Content discussion.3.Google Hangout on Day of Show.4.Review & update blog post and AhaMessages created.

Start with a Google Hangout, everything else goes from there.

All Tasks are well Documented on

Googledocs

Thought Leader LifeScheduling Guests Googledoc

Send Welcome Email w/ Link to Activate Pagehttp://www.ThoughtLeaderLife.com/activate

Activate Page Has Link to a 3-min YouTube Guest Prephttp://www.thoughtleaderlife.com/activate/

Thought Leader LifeGoogle Hangout Best Practices (1 of 2)

1. Week of Show: Have a tech check/content reviewa. There’s a TV studio on your computer, not

everyone knows what that means.b. Great conversation.c. Verify the pronunciation of their name and

ask about any key areas they want to highlight.

d. Create the title and description of the show for when I start it in Google Hangouts.

Thought Leader LifeGoogle Hangout Startup (plus.google.com)

Thought Leader LifeGoogle Hangout Best Practices (2 of 2)

2. Day of Event: a. Reboot machine!b. Setup 30 minutes prior to start.c. Help the co-host/guests setup their bottom

thirds.d. Remind everyone the shows format, what’s

expected of them, what their cues are, and if you want long or short responses.

e. Have a pre-set first and last question.f. Then have fun.

The Thought Leader Life Show has a Consistent First & Last Question

First Question: Make it a softball! Last Question: Based on our discussion, is there any

question we should have asked you that we didn’t?

Thought Leader LifeWork with Guests to Create Their Bottom Third

Thought Leader LifeInside the Black Box (2 of 2) After the Show

Project Managers Tasks:1. Facilitate writer creating the Blog2. Facilitate writer pulling AhaMessages3. Get blog/AhaMessages approved4. Youtube Videos5. Slideshare Videos6. iTunes Audios7. FIR Network Audios8. FIR Network Blogposts9. #TLL Blogposts10. AhaBook™ w/ 140 AhaMessages to share on

twitter, facebook, LinkedIn, G+, GaggleAMP

w3needcontract0rs

Thought Leader LifeScheduling Guests Googledoc

Thought Leader LifeUpwork for Contract Work

Thought Leader LifeBasecamp for Project Management

Thought Leader Life: Excel Template for AhaBookshttp://www.ahaamplifier.com/aha/publish/

Thought Leader Life: Template for AhaBookshttp://www.ahaamplifier.com/aha/publish/

Thought Leader Life: Template for AhaBooks http://www.ahaamplifier.com/aha/publish/

Thought Leader LifeInside the Black Box (2 of 2) After the Show

Project Managers Tasks:1. Facilitate writer creating the Blog2. Facilitate writer pulling AhaMessages3. Get blog/AhaMessages approved4. Youtube Videos5. Slideshare Videos6. iTunes Audios7. FIR Network Audios8. FIR Network Blogposts9. #TLL Blogposts10. AhaBook™ w/ 140 AhaMessages to share on

twitter, facebook, LinkedIn, G+, GaggleAMP

w3needcontract0rs

Thought Leader Life on Youtubehttps://www.youtube.com/user/thoughtleaderlife

Thought Leader Life on SlideSharehttp://www.slideshare.net/ThoughtLeaderLife/videos

Thought Leader Life on iTunes via FIRhttps://itunes.apple.com/us/podcast/fir-presents-thought-leader/id785447155

Thought Leader Life on FIRhttp://forimmediaterelease.biz/index.php?/weblog/C19

The Thought Leader Life FIR RSS http://forimmediaterelease.biz/rss-thoughtleadership.xml

The Thought Leader Life #TLL Guest Bloghttp://www.thoughtleaderlife.com/thoughtleaderlife/cause-marketing-shifts-the-triple-bottom-line/

A Thought Leader Life AhaBookhttp://aha.pub/emailmarketing

Thought Leader Life: Tweet From an AhaBookhttp://aha.pub/ItsLonelyattheTop-AhaBook

5-10 hrs of a monthly Co-host

1-2 hrs of 4 Thought Leader’s Time

Produce: 1.5 Youtube Videos2.5 Slideshare Videos3.5 iTunes Audios4.5 FIR Network Audios5.5 FIR Network Blogposts6.6 #TLL Blogposts7.1 AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP

In 2015, we’re working with a co-host for a month to focus

on content themes

Thought Leader Life in 2015-16http://www.ThoughtLeaderLife.com

It Isn't Easy, but with the Right Processes, It Isn't hard!

What Else Can You Do?

More Examples

AutoPilot Your Business:http://www.AutopilotYourBusiness.com

Andrew McCauley, Had a day long workshop broken into 6 components.

W/ each component, he then created a Webinar.

Recorded Webinars Youtube Videos Slideshare & other sites Transcribed it Wrote blog posts iTunes magazine Podcast Actively social push PDF "Resource Guide“eBook on site & Kindle.

OnFire Reviews & Contenthttp://www.OnFireReviews.com

They interview your clients over the phone for 5 minutes to get Quotes in your client’s own words.

They take the best audio clips and create a Review Video using their voice to hook potential customers.

The Aha Amplifier: Creating AhaBooks From Any Contenthttp://www.AhaAmplifier.com

Any content PresentationsTwitter streamBlogsYoutube channelWhitepapersBooksWebinarsCollateralWebsite contentEmp Handbooks

AhaBook™ w/ 140 AhaMessages to share on twitter, facebook, LinkedIn, G+, GaggleAMP

Most people don't know how much content they really have!!!

AhaBook PDF eBook Physical Book

The Aha Amplifier has close to 25k AhaMessages from hundreds of thoughts leaders waiting for you to amplify.

Use AhaMessages from hundreds of thought leaders in your:

Twitter streamBlogsYoutube channelWhitepapersBooksWebinars

Take the core messages from other Thought Leaders and incorporate them into your

Thought Leadership!

The Aha Amplifier: Turning AhaMessages Into Other Contenthttp://www.AhaAmplifier.com

Highlight an Author a Week and Feature Their Top 5 Ahas

Repackage AhaMessages Into Articlesin LinkedIn Pulse

Trying to Answer These QuestionsTo Share Some Final I.D.E.A.S.

(I) nspire(D) ream(E) mpower(A)chieve(S) erendipity

Authentically share who you are at your core to inspire those around you. @LoriRuff #KeepItReal #SuiteBranding

Inspire.D.E.A.S. from http://aha.pub/SuiteBranding-AhaAmp

http://aha.pub/SuiteBranding-AhaAmp

If you don't dream it, you can't become it. - @MagicJohnson @TRHicks10 @maxblox The Great Accounting Cloud Land Rush

I.Dream.E.A.S. from http://aha.pub/AccountingCloud-AhaBook

http://aha.pub/AccountingCloud-AhaBook

Life is a daily opportunity to learn, grow, teach, inspire & empower yourself & others. @CarlyAThorne #LLN

I.D.Empower.A.S. from http://aha.pub/CarlyThorne-AhaBook

http://aha.pub/CarlyThorne-AhaBook

Making mistakes is better than waiting for a magic wand to make miracles. @learning9togrow #CLLG062 #Fail #Achieve

I.D.E.Achieve.S. from http://aha.pub/MakingTime-AhaBook

http://aha.pub/MakingTime-AhaBook

I.D.E.A.Serendipity. from http://aha.pub/BetterWorkplace-AhaBook

http://aha.pub/BetterWorkplace-AhaBook

A specific plan can keep serendipity from working in your favor. Simply do the next right thing. @HayleyFoster @BKpub

If you don't have relentless passion and scorching drive towards your work, then you, sir, can simply not succeed. -P.T. Barnum

Passion from http://aha.pub/MoneyMaking-AhaBook

http://aha.pub/MoneyMaking-AhaBook

http://bit.ly/t-l-b-p

Aha Amplifier™http://AhaAmplifier.com

http://ThoughtLeaderLife.com

http://thinkaha.com/sm5min

To Continue the Conversation

Mitchell LevyChief Instigator of Ahas

& CEOTHiNKaha®

Mitchell.Levy@thinkaha.com @HappyAbout408-257-3000

Thought Leadership Defined http://www.thinkaha.com/thought-leadership-defined/

Thought Leadership Funnel http://www.thinkaha.com/thought-leadership-funnel/

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