content development in the modern age

Content

Development In The Modern Age

I’m Cloud from…

MPLS.TV is a Minneapolis based content network

produced by an independent Do-It-Together collective of videographers, writers, and

other creators.

In other words, we

make content.

And a LOTS of it.

Our 295 videos

have been loaded across the internet

3.5 MILLION TIMES

and we’ve been

seen on

In the modern

age, CONTENT will be king.

“Revolutions are still

televised, but they get Tumblr'd, tweeted and

YouTubed first.”

-Jeff Weiss, L.A. Times

Case Study #1

Odd Future

Since 2008, Odd Future have released no fewer than 12 full-length albums, as

well as assorted between-releases singles-- all available free on their Tumblr.

SWAG

A pair of iTunes singles, "Yonkers" and "Sandwitches," were made available just

days before the "Fallon" appearance, and are the only pieces of music available from the camp at retail. The songs (credited to Tyler, the Creator) have sold 12,000 and 6,000 units, respectively as of April 2011.

"A record label doesn't necessarily

have pole position. Creative control

and freedom come first. Going forward, successful artists will be

ones fully immersed in the intellectual property of their

lifestyle."

-David Airaudi, Odd Future’s Manager

Case Study #2

A$AP ROCKY

"I'm going to have creative control; there's no bullshit. The situation is almost unrealistic. I mean,

five months ago I had about $3,000 in my bank account. Now I'm worth $3 million. Nobody's

gotten a deal like that since 50 Cent."

Case Study #3

The Weeknd

Since joining Twitter on Feb. 21,

The Weeknd has racked up 141,900 followers and counts 124,000 likes on Facebook.

Content Development

Tools

Music

Bandcamp // FREE bandcamp.com

Soundcloud // FREE soundcloud.com

Website

Namecheap // $9.98 namecheap.com

Tumblr // FREE tumblr.com

Video

YouTube // FREE youtube.com

Zoom Q3HD // $299

Kodak Zi8 with Microphone Input //

$120

Social

Twitter // FREE twitter.com

Facebook // FREE facebook.com

Pinterest // FREE pinterest.com

9 Tips on Content

Devlopment From MPLS.TV

1. Seed as many ideas as possible

2. Be Original

3. Take Risks and Don’t Be Afraid To

Fail

4. Create Your Own Opportunities

5. Be Flexible, Agile, and Open to

Change

6. Look For Ways To Collaborate With Others

7. Be Consistent

8. Put Your

Content Out There

9. Have Fun

Thanks!

CLOUD@MPLS.TV

@ChrisCloud