content generation strategy
Post on 24-Jun-2015
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Content Generation Strategy
Team 8
• Take Stock of who you are – inventory of your content
• Set goals – business goals, benchmark and metrics
• Research– Audience– Online market– Keyword search– Social listening
• Editorial plan: (Content Calendar – next slides)– Applying the tone and voice of the brand to the content– Consistent message– Editorial calendar-showcases the big picture and details
of each marketing event• Content Creation – slideshows, blogposts, videos,
photos etc. Draft a creative brief to the creator• Content Distribution and promotion• Results management
THANK YOU
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