content inspiration: the psychology and neuroscience of creativity - pubcon las vegas 2015

Content InspirationGet inspired to create awesome content

Joe Youngblood - Winner Winner Chicken Dinner @YoungbloodJoe #Pubcon

BeACreativeMarketer.com

Neuroscience & Psychology of Creativity

TRANSIENT HYPOFRONTALITY

Introspective Content

Extrospective Content

Other Sub-Reddits to try /r/TIFU /r/TodayILearned /r/AskReddit /r/Iama /r/Videos /r/Gaming /r/Science /r/Futurology /r/Art Full list of Default Sub-Reddits: http://

www.redditblog.com/2014/05/whats-that-lassie-old-defaults-fell.html

Other Keywords [keyword] + infographic [keyword] + images [keyword] + photos [keyword] + video [keyword] + quotes (or

movie quotes) [keyword] + gif [keyword] + humor [keyword] + joke

• [keyword] + chart• [keyword] + graph• [keyword] + 3d• [keyword] + game• [keyword] + future• [keyword] + news• [keyword] + technology• [keyword] + group• [keyword] + music

Brainstorming

My Brainstorming Rules – OLD DELETE1. Set parameters before you meet – i.e. this is for a video, infographic, etc.. Keep

parameters loose, ignore any guidance from legal at this stage.2. Invite people from all levels to contribute.3. Select one person to run the meeting and write down ideas on a whiteboard.4. No bad ideas – ensure that any idea given is a good idea5. Don’t allow criticism of ideas by any one at any level.6. Encourage attendees to give crazy ideas that the company would never likely

do.7. Encourage attendees to build on each others ideas.8. Keep it orderly, no shouting or talking over each other.9. Aim for volume, get as many ideas out as you can in the time frame.10. Encourage attendees to give feedback after the meeting.

Thought FarmingAn Experimental Creative Construct

Thought Farming – Personal Creativity1. Get all parameters2. Spend at least 2 to 4 hours researching the subject matter3. Think about subject matter then4. Immediately perform something your mind finds autonomous5. Keep a note pad handy6. Write down ideas7. RepeatManagers – Get ideas from DIVERSE people in your enterprise, diverse meaning in ways of thinking, not necessarily in race, age, or gender.

Thought Farming – Group Creativity1. Keep groups SMALL – no more than 6 or 7 people, no smaller than 3 people.2. Have individuals research subject matter before hand and prepare one or two possible creative solutions.3. Provide written instructions including the goal, objectives, and parameters / restrictions (i.e. budget or

other resources)4. Groups must be DIVERSE – Get people from different departments, different political ideaologies, different

family backgrounds, different world views5. No management, c-suite, etc.. Involved. Management’s job is to allow for creativity, not stifle it. 6. Hold a 30 minute group meeting and then break for creative ‘time out’ i.e. going to the gym, going for a

walk, taking a bath, etc..7. Instruct group members to keep a memo pad / voice recorder etc.. With them during and/or after the

activity.8. Reconvene the meeting for another 30 minutes following the ‘time out’ and discuss the problem anew 9. Write down all creative ideas and solutions 10. Present final solutions to management with pros and cons

Who to not include in a group creative session1. C-suite and Management – mere presence could keep employees from offering ideas they think will

negatively impact their superiors views or them.2. Zealots – employees who are too excited about group creativity – they will commandeer the session

and stifle the inputs of others by their overly high energy level.3. Negativites – employees who are; highly introverted, uninterested, have a currently high work load,

who partake in office gossip, who have a bad track record of creating new ideas.4. Moderators – Groups should be small enough to self moderate, simply have them elect one person to

write down the ideas of the others.1. Bonus – try having the group write down the ideas of another group member to help spur creativity and record

sessions on audio or video for later review.

5. Different Generations – keep the groups within the same generations. Millennials should create with millennials, Boomers with Boomers, etc…

1. You can do this and have them submit their ideas, then make a group of the least effective members in each session with the most effective from the others to see if any more new ideas are created: However, research shows generational gaps tend to make it more difficult for these combined groups to create high quality solutions together.

Marketer’s Data: How We’re Creative Data from survey (probably won’t get 100 so not most scientific study

When Marketers Feel Most Creative While Driving While Playing Video Games After drinking mimmosas While smoking pot After drinking good coffee During motivational reading While watching or listening to entertainment While in the bath or shower After working out

My Ideas from Potato Idea Farming X times Potatoes were used in TV Did you know these X facts about Potatoes Comic about a potato’s confused online identity Potato Wars images – Star Wars inspired Potato Images X Potato myths that need to stop Award for best machine using a potato for energy Potato cook off Superman beating Lex Luthor with a potato

List of Tools https://www.youtube.com/trendsdashboard http://www.urbandictionary.com http://www.google.com/trends/ http://visual.ly/view http://www.portent.com/tools/title-maker http://www.hubspot.com/blog-topic-generator https://www.tumblr.com/explore/trending http://faqfox.com/ (if it’s working!) http://grepwords.com/ (paid) http://kwfinder.com/

Website: www.JoeYoungblood.com

Slideshare: www.SlideShare.net/JoeYoungblood

Twitter: @YoungbloodJoe

content inspiration: the psychology and neuroscience of creativity - pubcon las vegas 2015

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