content is king (but we already knew that, right?)

CONTENT IS KING(But we already knew that, Right?)

MY OBJECTIVE IS TO SHARE MY personal OPINION

WHAT I HOPE YOU TAKE AWAY IS something to consider

CONSUMERS TODAY ARE MORE connected THAN EVER

CONSUMERS VALUE earned mediaMUCH MORE THAN PAID MEDIA.

— NIELSON CO.

92% 47%OF CONSUMERS SAID THEY TRUST EARNED SOURCES

OF CONSUMERS SAID THEY STILL TRUST PAID ADVERTISING, BUT declining.

“WHETHER USERS ARE SCANNING, PARTIALLY READING OR THOROUGHLY READING SOMETHING, THEY RARELY

TAKE THEIR EYES OFF THE CONTENT”

— JAKOB NIELSON (USABILITY EXPERT)

dismantling the traditional

“THE DISTRIBUTION METHODS WE HAVE TODAY ARE TIMELY, BUT THE STORIES ARE TIMELESS”

— DAVID LUBARS (CCD BBDO WORLDWIDE)

“WHAT RUSSIA NEEDS IS A CRISIS”

— IGOR LUTZ (ECD BBDO RUSSIA)

CONTENT MARKETING IS old

BMW FILMS / Sales increased 12-17% in 2001-2002 / 11 MILLION VIEWS

BURGER KING / $50,000 investment / 15 MILLION VIEWS

PEPSI / Uncle Dew / 26.7 MILLION VIEWS

GOPRO / “cat laser” / ~700,000 VIEWS

GOPRO / “fire fighter saves kitten” / 2.1 MILLION VIEWS

EXPLORING Opportunities

Jimmy Fallon

JIMMY FALLON / “Blurred Lines” / 11.8 MILLION VIEWS

Absolut

ABSOLUT VODKA / “transform today” / CINEMA 90 SEC

ABSOLUT VODKA / Print

Ishin-Denshin / Disney

DISNEY / Ishin-Denshin

QuickTime™ and a decompressor

are needed to see this picture.

СПАСИБО