content marketing 101

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Content Marketing 101

Content Marketing isn’t selling.

It’s about building a relationship with your client or prospect.

Although buying them a beer couldn’t hurt…

If you’re B2C, an active blog will open up 7% more leads

!

If you’re B2B, an active blog will get you 67% more leads!

Just one blogpost per week will increase your leads by 77%!

So let’s start with your blog!

- Eye-catching headlines - In-depth, higher-quality,

longer pieces - Engaging art - Ask open-ended questions

that address targets’ needs

Ingredients of a Great Blogpost

- Sprinkle industry-specific keywords

- Get team members to write specialized posts

- Invite further discussion - Solve a problem

Great Headlines are written how you Google

!

- “How to…” - “What’s the best way to…?” - “# Ways to get this done faster” - “# Tricks to…” - Focus on Trending (but related)

Topics - SHOCK! (Our #1 post has "Kick Ass"

in the title)

Good blogposts should have short, informative URLs, with just your keywords like:

https://www.pandadoc.com/electronic-signature

Enabling commenting helps build a community of repeat readers

and social sharers.

And remind your readers that Sharing is Caring with easy-to-find,

native social media plug-ins (don’t use a social sharing app that

requires extra permissions)

Speaking of Social Media…

-Avinash Kaushik, Google’s Analytics Evangelist

“Social Media is like teen sex. Everyone wants to do it.

No one knows how. When it's finally done, there is

surprise it’s not better.”

55% of consumers consult social media before making a purchase.

Use Facebook for B2C LinkedIn is a must for B2B

Twitter works for both

Companies that use Twitter DOUBLE their leads!

!

Tweet something 4x in 36 hours for optimal awareness

4 Social Media Musts !

- Share the Good, the Bad (maybe not the Ugly)

- Engage your followers, asking open-ended questions

- Always reply publicly, never delete

- Share your clients: shows loyalty & they’ll RT you back!

- Stay 75% on topic 25% fun + trending

Check all social media at least once a weekday — people more and more

go to it for Customer Support. !

Use a Social Media Manager like HootSuite to keep track of your Mentions & to schedule ahead.

Wait, what about a website? With a blog + social media, I really need one?

Having a website significantly cuts down on your advertising costs. Up to 70%!

At a min, you should equip your website with:

!

- Always up-to-date contact info - Functioning social share buttons - “Meet the Team” including name,

position, fun photos, experience (bonus with Google+ & LinkedIn profiles)

- A brilliant Call to Action (CTA)

Knock-out Webpage CTAs !

- “Click here to try us for free!” - Sign up for our newsletter - Request a sales quote form - “Buy it today!” - “Tell us when We can call You” - “Tell Your Friends!” with social sharing - Or anything that entices them to give you

their info, like free content that solves a common problem for your client base

Just asking a lead for an email address has a significantly higher conversion rate.

But, if you ask them for both their email and phone number, you have more ways to engage with them.

So, I’m like really busy. Why do I need to do all this crap?

Dude, Content Marketing Rocks!

Why does Content Marketing rock, dude?

- It’s basically free!

- Google loves the stuff! It really helps your Search Engine Optimization

- Offers you broad brand recognition

- Generates loads more leads

- Helps funnel and qualify those leads

- Thus, generating more sales!

- Legitimizes your biz as an industry expert

- And it gives you more ways to connect with your audience!

So, what are you waiting for? Come on, get out there and use Content Marketing to build your brand’s

presence online!

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