content marketing 101: how your business can stand out in a crowded space - jordan scheltgen, cave...

Content Marketing 101 –

How Your Business Can

Stand Out In a Crowded

Space

Jordan Scheltgenhttps://www.facebook.com/jscheltgenTwitter: @CaveJordanS

What is content marketing?

Content Marketing is:

“A marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” – Content Marketing Institute

“A serious grind.”

What are you creating?

Blogs Infographics Videos

What are you really doing?

The Fallacy of Content Marketing

You have to promote the heck out of your story• Social media

• Influencers• Reposting on other sites

Disproportionate Results

Make Content People Want to Read• Make truly interesting content• Write things you would want to

share yourself

Community• You’re not selling your service,

you’re selling yourself• Helps you build trust with

community members

Give before you get: Mention others first

• Give value to other companies before expecting them to mention you.• Entertains your existing

audience

ContactJordan Scheltgen

Jordan@cavesocial.com