content marketing 360: empowering your community through content
Post on 13-May-2015
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Empowering Your Community Through Content
A Production of The Pulse Network
AGENDA
Introduction Latest Content Marketing Trends About John McEvoy and CrossFit Craic 5 Tips in 10 Minutes How-To Implement Takeaways and Q&A
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MEET YOUR CO-HOSTS
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TYLER PYBURN@TYPYBURN
NICK SABER@NICKSABER
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JOIN THE CONVERSATION
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TREND: QUALITY vs. QUANTITY
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SOURCE: VentureBeat
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TREND: TO BRAND OR TO SPONSOR
SOURCE: AdAge
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TREND: MEASURING RESULTS
SOURCE: Curata
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FEATURED GUEST
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5 TIPS IN 10 MINUTES
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#1: UTILIZE RICH MEDIA
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Photos, Videos, Written Content Written Posts daily on the site
as well as on other sites Video Montages Photos used daily on the site as
well as on Facebook Content should be relevant to
your members
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#2: MAKE YOUR COMMUNITY THE STAR
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Feature their accomplishments Both in and outside of your
walls Take special care to highlight their
achievements with you
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#3: ENCOURAGE USER-GENERATED CONTENT
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Posting scores and updates to your blog or social channels
Sharing their own stories Posting videos of themselves Interacting with other members of
the community
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#4: BE INVOLVED IN YOUR OWN COMMUNITY
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Create/Curate content relevant to your community
Interact with your community across channels
Keep your blog active
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#5: CREATE A “MEMBERS ONLY” SECTION
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Gives your members a place to interact with each other
Allows members to share content with each other
Creates an exclusivity
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LEARN MORE
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CrossFitCraic.com
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QUESTIONS AND TAKEAWAYS
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CONTACT
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TYLER PYBURN@TYPYBURN
TPYBURN@THEPULSENETWORK.COM
NICK SABER@NICKSABER
NSABER@THEPULSENETWORK.COM
JOHN McEVOY@JOHN_MC_EVOY
JOHN@CROSSFITCRAIC.COM
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