content overview - loudoun county, virginia...receiver pierre garcon, defensive lineman kedric...

CONTENT OVERVIEW

• The Power of the

Washington Redskins

• Loudoun County:

Live, Work, Visit &

Play

• Washington Redskins

Charitable Foundation

• Loudoun County Media

Exposure

• Economic Development

Resources

• New for 2016

THE POWER OF THE

WASHINGTON

REDSKINS

• 2.49 Million fans in D.C. Metro Area

• 3.5 Million when including all of

Virginia

• 5 Million in the Mid-Atlantic

• 59 percent of Redskins fans earn

$75,000 or more each year while 45

percent of fans earn over $100,000

• Redskins fans over index as compared to

the overall NFL, in terms of likelihood

to purchase products and services from

team sponsors

• Over index in income, home ownership,

and college degrees

Source: Scarborough Research 2016

THERE IS NO OFF-SEASON

WASHINGTON REDSKINS FANS

0

10,000

50,000

100,000

200,000

400,000

800,000+

Lowest

Highes

t

Number of people who say Redskins

are their favorite NFL team

Source: ESPN Sports Poll, Jan 2013

– Dec 2014

THE POWER OF THE REDSKINS

The Redskins have season ticket

holders in all 50 states as well

as Canada, United Kingdom, Japan

and the Virgin Islands.

Source: Scarborough 2016

73% of

Nationals

fans are

Redskins

fans

85% of

Wizards

fans are

Redskins

fans

81% of

Capitals

fans are

Redskins

fans

69% of D.C.

United

fans are

Redskins fans

2,490,194

Redskins fans

REDSKINS REACH

The Washington

Redskins finished

the 2015 season

in first place in

the NFC East to

clinch the

franchise’s 15th

division title

The Redskins’

December 7th 2015

game against the

Cowboys was the

highest rated

Monday Night

Football game

since November

2009

Quarterback Kirk

Cousins broke the

record for passing

yards in a single

season. Cousins with

4,135 yards, passed

Jay Schroeder’s

record of 4,109

yards set in 1986

Tight end Jordan

Reed broke the

single-season

receiving yardage

record of 849 yards

and tied Chris

Cooley for most

receptions by tight

end in a single

season with 83

ON THE GRIDIRON

LOUDOUN COUNTYLIVE. WORK. VISIT. PLAY.

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REDSKINS PARK RENOVATIONSThroughout 2015, Redskins Park received several renovations,

including updates to the Lobby, Event Spaces, Conference Rooms

and the Indoor Training Facility.

REDSKINS HEALTH &

WELLNESS

The Washington

Redskins & Inova Blood

Donor Services hosted

two blood drives

inside the Redskins

Indoor Training

Facility at Redskins

Park on August 15,

2015 and December 13,

2015.

The Washington Redskins

have partnered once again

with Overtime Athletics

for a Summer Camp series.

2016 Camp Dates in Loudoun

County include:

• Redskins Park, Ashburn VA

– June 27th – July 1st

– July 5th – July 8th

– July 11th – July 15th

– July 18th – July 22nd

– July 25th – July 29th

• Creighton Field,

Brambleton VA

– June 20th – June 24th

REDSKINS WOMEN OF WASHINGTON

• Chalk Talks with Washington Redskins

Personnel

• Fitness Events

• Football Clinics with Players/Alumni

• Volunteer Opportunities

Current Membership:

120,000+

WOW, the Washington Redskins official women’s platform, was launched in

2011 and is now the largest women’s program in professional sports.

Events in Loudoun County in 2015 included:

REDSKINS SALUTE

Launched in 2014, Redskins

Salute is the Official

Military Appreciation

Program of the Washington

Redskins, free to join for

current and former

Military members and their

families.

2015 Redskins Park Events

Included:

• Air Force Birthday

Celebration

• Army Birthday Celebration

• USO-Metro Senior Enlisted

Advisory Council Meeting

• Private Redskins Salute

OTA Practice

Current Membership: 60,000+

ADDITIONAL

EVENTS

• Chalk Talks for

Virginia-based

businesses

• Bank of America

“Player for a Day”

Event

• Redskins Late Night

taping at Bar Louie

(17 Shows)

• Redskins Rallies

WASHINGTON REDSKINS GOLF OUTINGS

The Washington Redskins continue to host VIP golf events for partners and suite

holders in Loudoun County

• Annual Washington Redskins Suite Holder Tournament: May 11th at Trump National Golf Club

• Two (2) Annual Corporate Partner Golf Outings: October 17th & May 2nd Creighton Farms

• US Trust – Redskins Private Golf Outing: June 19th at Creighton Farms

WASHINGTON REDSKINS ALUM

& PLAYER IMPACT IN

LOUDOUN COUNTY

Chris Cooley, a Washington

Redskins alum and radio

personality, recently re-

opened his art gallery, The

Cooley Gallery, in Leesburg,

VA.

Other Washington Redskins alum

and players keep businesses in

Loudoun County as well, such

as Pierre Garcon (Spinfire

Pizza) and Kedric Golston and

Lorenzo Alexander (Studio

{M.B.S} Pilates).

LOUDOUN COUNTY

CHAMBER EVENT

On Friday, June 19th

Washington Redskins Wide

Receiver Pierre Garcon,

Defensive Lineman Kedric

Golston, and Larry Michael,

the Voice of the Washington

Redskins, spoke on their

Loudoun County businesses at

the Chamber Leadership

Luncheon Series in Dulles, VA.

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HAIL & HOG

In early June, The

Washington Redskins

themed restaurant, Hail

& Hog, opened in One

Loudoun.

2015 marked the launch of the Education Advisory

Council, created in cooperation with four school

district partners to help guide the work of the

Foundation and leverage our unique platform to

benefit children in the DMV. District offices

identified leaders to represent their school

communities and provide ideas, input and feedback on

Charitable Foundation initiatives for children.

In 2015, the Council focused specifically on programs

for elementary school students, including ways to

improve the Redskins Read Program. 2016 will expand

to middle school offerings.

Loudoun County Representatives:

• Wayde Byard, Public Information Officer,

Loudoun County Public Schools

• Janet Platenberg, Principal, Steuart Weller

Elementary School

• Dave Stewart, Principal, Madison Trust

Elementary School

• Shontel Simon, Principal, Forest Grove

Elementary School

• Dave Shaffer, Principal, River Bend Middle

School

EDUCATION ADVISORY COUNCIL

2015 WRCF GRANTS & FUNDING IN

LOUDOUN COUNTY

Over 20,000 Loudoun County Public

School children in 40 different

schools

were impacted by the WRCF in 2015

• Steuart Weller Elementary School Draft

Day Dash Challenge Winner ($10,000)

• Park View High School Synthetic Turf

Field Renovation ($100,000)

• Good Sports Equipment Donation to Sully

Elementary School ($3,637)

• Coach of the Week/Year Award Recipients

($5,000)

REDSKINS READ PROGRAM &

PLAYBOOKProgram Recap:

• 55 participating schools across four school

districts

• 9,374 participating 4th & 5th grade students

• 44% of schools utilize the Playbook in

lesson plans, 28% utilize the Playbook as

homework, and 28% utilize the Playbook for

both.

The following LCPS schools participated in the pilot

program:• Meadowland Elementary

School

• Rolling Ridge Elementary

School

• Seldens Landing

Elementary School

• Sterling Elementary

School

• Steuart W. Weller

Elementary School

• Sugarland Elementary

School

• Sully Elementary School

• Banneker Elementary

School

• Catoctin Elementary

School

• Creightons Corner

Elementary School

• Forest Grove Elementary

School

• Frances Hazel Reid

Elementary School

• Frederick Douglass

Elementary School

• Guilford Elementary

School

• Hamilton Elementary

School

• Blue Ridge Middle School

• Cardinal Ridge

Elementary School

• Catoctin Elementary

School

• Guilford Elementary

School

• Hillside Elementary

School

• Hutchinson Farm

Elementary School

• Lovettsville

Elementary School

• Lucketts Elementary

School

• Potowmack Elementary

School

• Smart’s Mill Middle

School

• Sterling Elementary

School

The Fuel Up to Play 60 program empowers students to

take charge in making small, everyday changes at

school to support their fellow students with the goal

of eating right and staying active. Through exciting

events with the Mid-Atlantic Dairy Association, the

Charitable Foundation is able to reward students for

making positive choices.

9 of the top 10 performing schools in the Fuel Up to

Play 60 Program across the DMV are from Loudoun

County.

The following LCPS schools are currently registered

for the Fuel Up to Play 60 Program:

FUEL UP TO PLAY60

The Redskins High School Coach of the Week

program is designed to recognize and reward

excellence in high school football coaching.

Each week during the 2015 high school football

season, the Redskins select one area high

school head football coach as the Redskins

High School Coach of the Week. The selection

is based on the coach's continuing commitment

toward promoting youth football, developing

motivated student-athletes, overall community

involvement and overall team performance and

record.

Each of the coaches chosen throughout the high

school football season receives a $1,000

donation from the Redskins and the NFL

Foundation to their football program along

with a framed certificate signed by NFL

Commissioner Roger Goodell, Redskins Head

Coach Jay Gruden, Redskins President Bruce

Allen and General Manager Scot McCloughan.

HIGH SCHOOL COACH

OF THE WEEK

Loudoun County Award Recipients Included:

• Coach Mike Burnett, Tuscarora High School, Week

of September 28, 2015

• Coach Reed Prosser, Heritage High School, Week

of October 19, 2015

• Coach Matt Griffis, Broad Run High School, Week

of November 2, 2015

• Coach Mike Burnett, Tuscarora High School,

Redskins High School Coach of the Year for the

2015 Season (and nominee for the national award)

• Coach Mike Burnett, Tuscarora High School, 2015

Don Shula High School Coach of the Year

(National Award)

LOUDOUN COUNTY

MEDIA EXPOSURE

ON-AIR MENTIONS

Redskins Park is proud

to be located in

Loudoun County,

something that fans

are reminded of in

every broadcast

originating from the

Redskins Broadcast

Network at the Park.

PRESS RELEASES

All team controlled

press releases

originating from

Redskins Park begin

with the designation

of “LOUDOUN COUNTY,

Va.”

Total Number of 2015

Releases: 246

DIGITAL PRESS

BACKDROPS

The Loudoun Economic

Development logo

received prominent

regional and national

exposure during all

press conferences held

at Redskins Park.

Total Viewers: 18,301,301

Total Value per 30

Seconds: $1,550,310.76

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The digital press backdrop has a wide

reach, both with official Redskins digital

platforms, such as Redskins.com and the

team’s official Facebook, Twitter and

Snapchat Page (shown to the left), and

with external media sources, such as ESPN

(shown below).

DIGITAL PRESS

BACKDROP EXPOSURE

SOCIAL MEDIA CHANNELS

Loudoun County was a primary fixture throughout Washington Redskins Social Media

Channels

Facebook: 1,942,000+ fans

Twitter: 722,000+ followers

Google+: 1,110,000+ followers

Instagram: 489,000+ followers

ECONOMIC

DEVELOPMENT

RESOURCES

GAME DAY PRESENTING SPONSORWashington Redskins vs. Tampa Bay Buccaneers

Alumni Homecoming

October 25, 2015

PRE-GAME PROMOTION

Loudoun Economic Development

was promoted in the following

media outlets leading up to

the 10/25 game vs. the

Buccaneers:

• Twenty (20) commercial units

on NBC4 highlighting the

benefits of doing business in

Loudoun County.

• Twenty (20) radio spots on

ESPN980 promoting the

sponsorship of the game.

PRE-GAME

PROMOTIONLoudoun Economic

Development was

featured twice in

the Washington Post

(Tuesday, 10/20/15

and Wednesday,

10/21/15) and once

in the Washington

Times (Friday,

10/23/15) to promote

the game

entitlement.

E-MAIL MARKETINGLoudoun Economic Development was featured in the Redskins

Insider E-Newsletter as presenting sponsor of the October 25

game vs. the Buccaneers

Distribution: 150,000

Loudoun Economic Development received the following FedExField

experiences, including:

• Commercial Feature

• Concourse Dioramas

• LED Ribbon Board

Displays

• HD Video Board Logo

Presence

GAMEDAY

MAGAZINE

Loudoun Economic

Development was

highlighted in the

Washington

Redskins Official

Gameday Magazine

on 10/25:

• Logo Presence on

Magazine Cover

• Full Page Color Ad

• Loudoun Economic

Development

showcase in

Gameday Playbook

Feature

ECONOMIC

DEVELOPMENT

RESOURCES

Loudoun Economic

Development received

the following

hospitality elements

during their presenting

sponsorship for Loudoun

business prospects and

clients.

• Hospitality and

Tickets for Twenty-

Five (25) Guests

• Eight (8) Parking

Passes

Loudoun Economic Development

received the following

hospitality opportunities for

four (4) 2015 Washington

Redskins home games:

• Four (4) Club Level

Tickets

• Four (4) Pre-Game Field

Passes

• Two (2) Premium Parking

Passes

• **Suite for NFC Wild Card

Playoff Game (January 10,

2016)

ECONOMIC

DEVELOPMENT

RESOURCES

Loudoun County hosted

ten (10) guests at the

annual Washington

Redskins Charitable

Foundation Welcome

Home Luncheon on

September 2, 2015.

ECONOMIC

DEVELOPMENT

RESOURCES

LOUDOUN COUNTY FAN APPRECIATION DAY

Redskins fans were invited to attend the only open practice at Redskins

Park on August 23, 2015

This event was exclusively presented by Loudoun Economic Development