content remarketing - how to improve your brands content marketing efforts online

RETROVIRAL PRESENTS: THE STORY OF CONTENT REMARKETING

in today’s day and age…

The common message that digital�agencies promote is the importance of

content investment

NOW WE’RE NOT SAYING THAT CONTENT IS

BAD

We’re simply looking at ways to make it

BETTER

and ticking The Marketing box

IT’S NOT JUST ABOUT

SPENDING MONEY

it’s about

THE CLIENT OBJECTIVES

ACTUALLY ACHIEVING

at the core of what we do at retroviral

content is  

AND ALWAYS WILL BE  

WE’RE ALL ABOUT

0  

0  

0  to achieve the best RESULTS

seeding it to the RIGHT influencers  

creating REMARKABLE content,

BUT WE WOULDN’T BE CONSTANTLY GROWING AND IMPROVING THE

INDUSTRY IF WE DIDN’T ASK OURSELVES...

?

“WHAT CAN WE DO FOR OUR CLIENTS?” [MORE]  

?  ?  

?  

?  

?  

?  

?  

?  ?  

?  

?   ?  

WE’RE REALLY GOOD AT CREATING EPIC CAMPAIGNS

TALKING ABOUT YOUR BRAND

THAT GET EVERYBODY  

(DON’T LET ANYBODY TELL YOU THAT WE’RE NOT)�

;)  

But as the noise in the digital space  

noise  

noise  

noise  noise  

noise  

increases

and the fight for marketing  and media budgets gets more

AGGRESSIVE

“ What could we do to make our campaigns

We have to ask ourselves

l a s t l o n g e r ? ”

“What could we do to make our clients money go further?”

Content can make an audience love your brand.

that they complete a

Content Remarketing can make�an audience love your brand so much,

call-to-action.

Wait…

WHAT IS CONTENT REMARKETING?

ECOMMERCE STORES USE

It’s using the same principle that

like Amazon

1.  Shopping on Amazon.com

2. Same product advertised while browsing the web

branded video content

And applying

it to

1. YOUTUBE

2. BANNER AD ON SITE

And transforming it into something

so much more

Why can’t they also be remarkable?

BECAUSE BANNER

ADS DON’T HAVE TO

BE BORING.

BECAUSE IF YOU’RE A SMART CLIENT  

and investing in content

Then you’re also investing in people

and sometimes

People need reminding.

So, by creating tailored content

That people are already familiar with

WE’RE ENCOURAGING THAT

FINAL CALL TO ACTION

1.Your targeted, branded content

appears on YouTube  

2.We track and remember all

the people who view it

3.Those people see your brand’s call-

to-action while browsing the web  

4.Taking them to a place where they can complete that

call-to-action  

THINK OF CONTENT MARKETING AS THE CUTE PUPPY STARING BACK AT

YOU FROM INSIDE THE PET SHOP

And content remarketing is that puppy following you home

Because let’s be honest. If no one completes the desired action

THEN IT WAS ALL FOR NOTHING.

to find out how CONTENT REMARKETING can work for your brand, give us a shout!

kirsty@retroviral.co.za

+27 11 326 5414