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Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Continuing the Digital Journey for Social Care12 November 2019
WELCOME
Twitter for the day #DigitalCareKent
WLT
September 2019
Twitter for the day #DigitalCareKent
Starting the Digital Journey for Social Care (12th November 2019 Registration & Refreshments 9.30am for Event start 10.00-3.30pm)
AGENDA
Twitter for the day #DigitalCareKent
10.00-10.10 Gina Walton DLC Manager - Welcome & Intro
10.10-10.30 Gina Walton - Provider reflection since February session
10.30-10.40 Anne Tidmarsh - ASCH Digital Strategy update
10.40-11.00 Zoe Galvin - Carers App market testing results
11.00-11.30 Pia Rathje-Burton Skills for Care - Digital Maturity Tool & Digital
Heroes pilot
11.30-11.45 BREAK
11.45-13.00 Innovation Session – Gina Walton & Ann Taylor, KICA
13.00-13.45 LUNCH
13.45-14.00 Andrew Brownless STP - NHS Digital plans 14.00-14.30 Katie Thorn : nhs.mail & Digital Social Care website
14.30-15.00 John McMahon, MCM – Digital Marketing for the Care Sector
15.00-15.30 Close & Next Steps
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
We started the journey February 2019
The social care sector generally, is a late to embrace technology and digital solutions to
support their businesses, and whilst managers are aware of some technologies, these
are mainly around care planning systems, alarms and equipment such as medication
dispensers etc.
To raise the profile of technology and digital solutions for the sector, KCC in partnership
with KICA, held the first half day Digital event for providers in Kent & Medway to introduce
KCC’s Digital Strategy, highlight new technologies via demonstrations and speaker
sessions and give an overview of how technology has a place in supporting the sector
with care delivery, monitoring outcomes, improving well-being and supporting workforce
challenges.
CQC and Skills for Care also provided a national view of using technology within the
sector and the support/advice resources available to providers.
Twitter for the day #DigitalCareKent
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Suggestions from the February event:
• More stands for community based assistive technology rather than homes
• Tools/systems to capture support & progress (demonstrating outcomes)
• Time to listen to videos by social care users of tech
• Longer CQC speaker slot and case studies of providers using digital
• Present resources and support options rather than giving links/overview
• Any systems to support barriers to communication in relation to transition from hospital
to care homes
• Partnership work between health & social care and activity in relation to digital
• How providers can be involved with KCC Digital Strategy roll out (engagement)
• Some costly products more suited to care homes, need some low/no cost solutions
• Care App update from trials & demo
• Include products to support, keep safe and encourage independence for people with
dementia
Twitter for the day #DigitalCareKent
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Twitter for the day #DigitalCareKent
Medication Digital Project
Digital MAR charts
SCILs online e-learning
Carers App
KICA supporting a range of activities
locally and nationally
Horizon scanning for examples of good
practice and events such as LGA digital
Work with SEHTA to build up links with
technology providers
ERDF Bid to support the sector with implementing
technology
ESTHER Café to focus on digital
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Are you ready to improve your digital literacy?
According to the 2019 Topol Review, “Within 20 years, 90% of all jobs in the NHS will
require some element of digital skills.” This requires a digitally ready health and social
care workforce where staff are capable and confident in using digital tools during training,
within the workspace and in their personal lives. After 12 months of testing and feedback
from across the NHS, Health Education England (HEE) has launched magpie, its
personalised learning pilot focussing on driving digital skill confidence.
Google search: HEE Magpie Digital Capabilities Self-Assessment Tool
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Innovation
The state of health care and adult social care in England 2018/19 ‘more room and support
need to be given for innovations in care’
• What does innovation mean?
• Innovation award winners - sharing case studies
• How can we support you to explore and develop innovative ideas?
• Innovation does not always mean technology and digital
• Would you like a session on Innovation, if yes, how and where?
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
There are some simple, low cost
technology solutions
Twitter for the day #DigitalCareKent
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Twitter for the day #DigitalCareKent
Lancashire County Council has handed 20 robotic cats and dogs to care homes, saying they will help
tackle loneliness and isolation and provide companionship for those with dementia
The council raised more than £1,800 with the Lancashire 50+ Assembly, which represents people in the county
aged 50 and over. The robopets react to being petted and make realistic noises, but do not require any care
except for battery changes.
“Keeping pets is really important for many people and they miss having a dog or cat around when they move to a
care home,” said Councillor Joan Burrows, the council’s champion for older people.
“These robopets are fantastic because they look and act like the real thing. The dogs bark when they hear you,
the cats purr when you stroke them. They are relaxing and calming and encourage care home residents to
socialise as they share memories.”
The first batch of robopets was handed over at the Lancashire 50+ Assembly’s annual general meeting and civic
reception on 8 October. “Robotic pets have been shown to reduce stress and anxiety, promote social interaction,
facilitate emotional expression, and improve both mood and speech fluency,” wrote the assembly’s chair Patricia
Hesketh Sullivan, launching the appeal in June.
The assembly is aiming to raise money for more robo-pets that can be used in Lancashire’s 430 care homes.
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Projects shared at recent Local Government Association (LGA)
Digital Event
Greater Manchester Combined Authority – 10 Local Authorities, 10 Health bodies, Police and Fire
• Working towards integrated digital health care records
DIZ – Digital Innovation Zone based in Essex and Hertfordshire
Local Authorities, Government Departments, Health, Voluntary Organisations and Higher
Education
• Ambulance and A&E project
• Living Smart at Home
• Digital Inclusion
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Neurodiverse project in South Tyneside – My Voice, My Say, My Way
• Co-production – starting point was quality of conversations
• Developed Natter Notes to message and video message service users
• Role Play sessions with service users
Hydration Innovation – North Somerset
• Tested in 77 bed nursing care home for mainly dementia service users
• Hydration trolley offered new and varied drinks with personalised cups/beakers
• Choice board options (like a hard copy App)
• Service users drank more and reduced hydration related incidents
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Twitter for the day #DigitalCareKent
Anne Tidmarsh
Director Partnerships
Adult Social Care Being Digital Strategy
To help people to achieve the best possible health and well-being outcomes, living independent and
fulfilling lives in their own homes and communities by using digital innovation and technology.Vis
ion
Aim
s
Enabled People
Embedding intelligent information
and new technologies that promote
individual health and wellbeing to
empower people to self-manage
and allow them to effectively
access services
Improved Partnerships
Working closely with key partners
across Kent to ensure we seek
opportunities to collaborate,
innovate and share information to
deliver better outcomes for people
Adult Social Care and Health Being Digital Strategy 2019 - 2021K
ey T
hem
es
Empowered Workforce
Developing a more productive,
competent and confident workforce
in KCC and in the Care Sector to
use the tools and information they
need to provide high quality care
and support
Digitally enabled
People
Digitally enabled
Partnerships
Digitally enabled
Place
Digitally enabled
Practice
Digitally enabled
Products
Digital Board Forward Plan – Phase 1
Project Lead Status Date Agreed by Digital Board
Completion Date
Front Door Review Rachael Letchford In Progress 11/03/2019 December 2019
Help4Carers App Zoe Galvin In Progress
User Groups Gina Walton In Progress 01/07/2019
KMCR External In Progress
Buurtzorg 365 Alison Mills In Progress 08/05/2019
Electronic PPM Jon Carton In Progress 05/08/2019
Mosaic Phase 1 Linda Harris In Progress
Digital Scheduling Rachael Letchford In Progress 11/03/2019 Late 2020 - TBC
Performance Reporting Suzie Wenham In Progress
KCC Digital Skills Emma Rudd In Progress 08/05/2019
Resilience Toolkit John Callaghan and Paul Bufford In Progress NA
Medicine Management Tamsin Rudolph In Progress NA
Digital Board Forward Plan – Phase 2
Project Lead Status Date Agreed by or presented to Digital Board
Completion Date
Inhouse care plan Rosalind Fagg In Progress 08/05/2019
Electronic payments TBC Not Started
Professionals Portal TBC Not Started
Assistive Tech Strategy TBC Not Started
Mobile working TBC Not Started
Dementia Village External In Progress
Digital Ambassadors TBC Not Started
Virtual Wallet TBC Not Started
Digital Board Forward Plan – Phase 3
Project Lead Status Date Agreed by or presented to Digital Board
Completion Date
Interoperability TBC Not Started
Electronic Discharge
Notices
TBC Not Started
E-brokerage TBC Not Started
Digital Recruitment TBC Not Started
Project2019 – 2020
(financial year)
2020 – 2021
(financial year)
2021 – 2022
(financial year)
Digital Front Door
Digitally Enhanced Service
Delivery
Exploring Assistive Technology
and Apps
Creating and Using Smart Data
Enablers
Front Door Review
Implement Digital Front Door Solution(s) – to be informed by the front door review
Digital Scheduling and Rostering Tool
Mosaic Implementation
Project Management System
In House Electronic Care Plan
External Sharing and Collaboration
Digital Recruitment
Buurtzorg365 System
Help4Carers App
Assistive Technology Strategy
Horizon Scanning and Testing
Performance Reporting Refresh
Creating and Using Smart Data
Extend and Embed Mosaic & Ongoing Changes
Mobile Working Solution
Electronic Payments
Professionals Portal
Interoperability with KMCR
Digital Skills
Communication and Engagement
Project Not Started
Project In Progress Contingency Timeline
Workforce and Leadership
Tools and Equipment
EnablersImplementation Timeline
E-Brokerage
Help 4 Carers App
Designs high impact
solutions
Meets the challenges facing
Health & Social Care
Innovative use of technology
especially digitalCreates the workforce of the
future
Meets the Challenges facing
health & social care
Innovative use of technology
especially digital
Works with
Global Partners
Website: designandlearningcentre.com Follow us on Twitter: @KentDLC
Care workers and unpaid
carers provide an invaluable
role supporting the health and
wellbeing of people across
Kent and Medway.
Help4Carers contains the
fundamental care elements to
keep people well and out of
hospital, signposting to
services where appropriate.
FluidMouth
Care Fluid
NutritionSkin
Dehydration
Designs high impact
solutions
Meets the challenges facing
Health & Social Care
Innovative use of technology
especially digitalCreates the workforce of the
future
Meets the Challenges facing
health & social care
Innovative use of technology
especially digital
Works with
Global Partners
Website: designandlearningcentre.com Follow us on Twitter: @KentDLC
AppDevelopment
Meets the challenges facing
Health & Social Care
Innovative use of technology
especially digitalCreates the workforce of the
future
Website: designandlearningcentre.com Follow us on Twitter: @KentDLC
Designs high impact
solutions
Meets the challenges facing
Health & Social Care
Meets the Challenges facing
health & social care
Innovative use of technology
especially digital
Works with
Global Partners
Website: designandlearningcentre.com Follow us on Twitter: @KentDLC
Provide
Quality Care
Train
Recruit
Retain
Plan Care
Respond
Digitise
Designs high impact
solutions
Meets the challenges facing
Health & Social Care
Innovative use of technology
especially digitalCreates the workforce of the
future
Meets the Challenges facing
health & social care
Innovative use of technology
especially digital
Website: designandlearningcentre.com Follow us on Twitter: @KentDLC
Further Information & Contact
Further information:
Website: https://designandlearningcentre.com/
Get live Updates as they happen by following us on Twitter: @KentDLC
Email: designandlearningcentre@kent.gov.uk
Are you digital ready?Helping employers get ready for
digital change
▪ What is the challenge?
▪ What can we offer to help you?
▪ What are the resources available?
What are the challenges for our
sector?
▪ A quarter of the workforce (25%) were on a zero-hours contract
(335,000 jobs).
▪ The staff turnover rate was 30.7%, equivalent to around 390,000
leavers in the previous 12 months.
▪ The vacancy rate was 8.0%, equivalent to around 110,000 vacancies
at any given time. The majority of these vacancies (76,000) were care
workers.
CQC Key Lines of Enquiry
• Effective: E1.3 – How is technology and equipment used to enhance
the delivery of effective care and support, and to promote people’s
independence?
• Responsive: R1.6 – How is technology used to support people to
receive timely care and support? Is the technology (including telephone
systems, call systems and online/digital services) easy to use?
• Well-led: W4.6 – Are information technology systems used effectively
to monitor and improve the quality of care?
Safe ratings characteristics: S.2 Outstanding – The service actively
seeks out new technology and other solutions to make sure that people
live with as few restrictions as possible.
Digitally Focused KLOEs
Is utilising digital ways of working
part of the answer?
▪ Assistive technologies (TEC?)
▪ ‘Back office’ functions (rotas, payroll, sickness?)
▪ Apps to support staff communication?
▪ Using digital ways of learning?
▪ Using technology alongside those we support?
▪ Using technology to prevent those we support needing our
services?
▪ … All of the above!
What do we mean by ‘using digital ways of
working?’
Moving towards maturity…
▪ Developed as part of the Digital Social Care project.
▪ The tool is free to social care employers.
▪ Aimed at small to medium employers.
▪ Has been developed in partnership with employers and stakeholders.
▪ Year 1: tool aimed at helping to get ‘the foundations’ of digital working
in place
▪ Year 2: tool now becomes more aspirational and stretches employers
to grow to embrace further opportunities.
Self assessment across 4 areas
1. Leadership and management
2. Staff training, skills and attitudes
3. Cyber security and data protection
4. Collecting, managing and using data
and information
How did we do and what help
can I get?
▪ Report on your scores emailed directly to you.
▪ Targeted, social care specific sources of support
sent directly to you to help you progress.
Find the tool at www.digitalsocialcare.co.uk
Other resources▪ https://www.digitalsocialcare.co.uk/resources - As well as the Digital
readiness tool the website provides advice and support to the sector
on technology and data protection specific for social care providers
▪ Technology Integrated Health Management for dementia – SCIE
resource
▪ https://techforcare.co.uk/ - Website to support providers to find and
review software and technologies used in care.
▪ Digital Capabilities Framework from HEE that can be used as a self-
development tool or as an audit tool.
▪ Small Business Guide: Response & Recover - Guidance that helps
small to medium sized organisations prepare their response to and
plan their recovery from a cyber incident.
Other resources from Skills for Care • Digital Social Care Organisation - a step by step guide to become a
digital organisation. Includes resources to help with planning, proposal
and implementing technology.
• Digital transformation in social care – 3 case studies on social care
services that have introduced different type of technology into their
services and some of the benefits.
• Guide to core digital skills in social care' guide which explains what
core skills and knowledge staff need.
• The role of the Data Protection Officer - This guide aims to understand
the requirements under the General Data Protection Regulations
(GDPR) and whether to legally need to appoint a Data Protection
Officer (DPO) or appoint a Data Protection Champion
Any questions?
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Innovation and Technology Workshop
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Help us and shape the Care Sector Digital Plan which will support the wider
Adult Social Care Being Digital Strategy. But also inform what horizon
scanning we need to do and the technologies to showcase to you.
Exploring 3 of the 5 key themes from the Being Digital Strategy, we are going
to focus on:
People: How do we support people to remain independent and reduce social isolation
Partnership : Technology solutions for wherever someone lives - assistive technology,
technologies to compliment care and support in care homes
Practice: Back office systems and technology to support staff in order to streamline process.
Design and Learning Centre
Clinical and Social Innovation
WLT
September 2019
Workshop to understand:
• What are challenges in which we shall use
Technology and Digital to address?
• Explore Technology and Digital ideas?
• What are the barriers in implementing
technology solutions?
• What are challenges we are trying to address
• Technology and Digital ideas
• Barriers in implementing technology solutions
You will spend 20 minutes per table covering each theme
from the strategy: People, Place and Practice.
There is a table facilitator and they will take notes and
will feedback. There will be 10 minutes for feedback
Questions to cover:
Transforming health and social care in Kent and Medway is a partnership of all the NHS organisations in Kent and Medway, Kent County Council and Medway Council. We are working
together to develop and deliver the Sustainability and Transformation Plan for our area.
Kent and Medway STP
Digital Work streamNovember 2019
49
Challenges for Kent & Medway
249GP
practices
13Community
hospitals
466Independent
social care
providers
303Independent
residential
and nursing
care homes
394Dentist
practices
157Optician
practices
335+Pharmacies
4 Community care
organisations
1 Ambulance
trust
4
7
Hospital
trusts
running
acute
hospitals
2 Local
authorities
providing
social care3
Mental
healthcare
organisations
50
Make electronic referrals to
organise future appointments
Electronically transfer care
records
Electronically engage with other
professionals involved in
resident care if necessary
Have immediate online
access to a person’s records
Access and enter
prescriptions online
Electronically update a
person’s records from
anywhere
Benefits for health & social care professionals
Strategy: Kent & Medway Digital Roadmap (November 2016)
Kent and Medway STP aims to deliver integrated health and social care systems
that provide high quality, outcome-focused, people-centred, coordinated care that’s
easy to access, and helps individuals stay well and live in their own homes as long
as possible. Our digital strategy enables that new joined up working.
51
Key principles 1
Onemulti-platform
system for all
of Kent &
Medway
Right
information
Right
time
Right
places
Right
people
Information
Governance
Information
Security
Data & access
protected by
GDPR
52
Key principles 2
System is
easy to use
Real time
access
Data always
up to date
Wherever
needed
Whatever
device used
Whenever
needed
53
Use variety of
devices
Key principles 3
Power
to the
people
People can
check their
data
online
Book repeat
prescriptions
online
Book
appointments
online
Contact health
& care
professionals
online
BUT : will not
forget those who
cannot use online
services
54
Digital work stream
SRO: Susan Acott, CEO, EKUHT
Clinical Lead: Dr Peter Green, Clinical Chair Medway CCG
Workstream Lead: Andrew Brownless, Chief
Information Officer, West Kent CCG
Outcome
Kent &
Medway Care
record
Universal
clinical &
professional
access
eNavigation
Shared health
& care
analytics
Online
services
Expert
systems
Personal
digital care
Description
Health and care
professionals have
immediate access
to all relevant
patient information
Health and care
professionals can
operate in the
same way
independent of
their geographic
location
Health and care
professionals can
access a common
directory of
services and so
refer to the next
stage of the care
pathway
Health and care
professionals
have the
analytical
information they
require to run an
efficient and
effective service
for patients
Patients can
access their
medical and social
care records
online and use
other online
services
Health and care
professions and
patients have
access to
knowledge bases
to support care
processes
Patients can use
personal
technology to
support their
healthcare. This
can be collated
and used to
inform population
health
management
Outcomes and vision
Further membership includes CIO, Directors, and Heads of Informatics for partnering organisations across the Kent
and Medway region
55
• Oversight of the system architecture:.
• Strategic development and planning:
• Technology Architecture:
• IM&T Programme & Project Management
• Digital Procurement, Contract & Vendor Management Services:
• Systems Accreditation & Testing:
• Information governance and cyber security:
• Business Intelligence:
Focus of the STP Digital Work stream
56
Kent and Medway Care Record (KMCR)▪ The KMCR is a crucial enabler to create a joined-up health and social care system in Kent and
Medway
▪ The KMCR is not a replacement system, it will bring together a predetermined set of key data
held on multiple current organisational to enable professionals to make informed decisions
about patient care
▪ The KMCR will provide a near real time patient care information relating to individual patients,
their care needs and their care plans from across the system
▪ The KMCR will be fed with a specific set of data fields in near real time from point of care
systems specifically GP system, acute, community and mental health trusts and social care
systems
▪ The KMCR is a system transformation enabler - not just an IT project
▪ Forms part of the Kent and Medway Local Health and Care Record solution (Long Term Plan)
57
• The aim of the Kent and Medway Care Record project (KMCR), is to design, procure and
mobilise a single shared care solution which will enable health and care professionals
involved in an individual’s care to view electronic patient records currently held in numerous
provider point of care systems. The view of an individual’s record will be accessed via an
integrated solution. The vision for the KMCR is as follows:
• “Regardless of who employs them, health and care professionals are able to quickly and easily
view their patient’s digital records (or relevant components of them) from wherever they are,
and without the need to navigate multiple systems / user interfaces, regardless of the local
health or care provider who holds them.”
Kent and Medway Care Record - Vision
58
Kent and Medway Care Record
59 6
• Single solution for deployment across Kent and Medway that will
enable the sharing of health and social care data.
• The solution also has the capacity to expand in scale and scope to
include;
− access being opened up to other organisations such as Hospices,
Pharmacies and London acute trusts
− interoperability development such as telehealth functionality and link to
EPR systems to enable appointment bookings etc.
• Likely to eventually replace current tactical deployments in place for
sharing data principally CPMS and MIG.
• Cloud portal and therefore agile to deploy
• Embedded in each separate organisations own EPR or equivalent
system for social care
• Access will be organisation and role based so that views and
access to data delivers maximum benefit
KMCR attributes
60 4
• Crucial enabler in the delivery of the STP strategy: and in particular,
the Local Care Model and LGA High Impact Change model for
discharge.
• Not possible to deliver consistent integrated local care across the
county without a shared care record.
• Improve safeguarding: ensuring that children and vulnerable adults
that are at risk are immediately known as being so, enabling care
decisions to be better informed and reducing the level of risk.
• Improve the quality of clinical and professional decision making:
taking into account all relevant information, especially in complex cases.
• Support better integrated care by sharing data for handovers and
MDTs; and enabling new models for delivering integrated care,
e.g. cross-organisational workflows.
Key Functions
61 5
• Enable quicker communication between care organisations: less wastage
of professional and clinical time identifying and contacting other professionals
involved in the care of that individual.
• Add an additional dimension to all EPR systems at scale across the
county, enabling data held across the system to be viewed from within each
organisations own EPR system.
• Enable health and social care professionals to access consistent data
sets thereby improving the timeliness and accuracy of clinical decision
making, through an interoperable solution that enables view of the patients
care needs and arrangements held across the system
• Improve system capacity by providing more complete information about
the patients care needs and improving integrated communication and
working and the timeliness of decision making.
• Enable ambulance and health and social care professionals across the
system to access data relating to the care needs of a patient held across the
system.
Key functions continued
62
Analytics Strategy - Strategic Goals
“Making Kent and Medway an Intelligence Led System”
The new integrated care system will workcollaboratively to achieve these goals,supported by robust foundations in:
• Informat ion governance
• Data management
• Analyt ical workforce and processes
• Procurement and partnerships
• Skills and environment to turn intelligence into act ion
Population Health Intelligence
We will develop intelligence to plan and commission services based on
what w ill of fer the most value for individuals, considering every aspect
of their health and wellbeing, proact ively prevent ing poor health and
being ready to best manage it when it happens.
Intelligence for citizens
We will enable cit izens to take control of their health and wellbeing
through informed decision making, opt imised self -care and
opportunit ies to inf luence their health and care services.
Driving innovation by working w ith research and industry partnersWe
will drive world class research and collaborat ion at scale that is
t ranslated to pat ient communit ies so that Kent and M edway can
increase the pace of innovat ion in how technology is adopted.
Whole-system demand and capacity intelligence for integrated
care management
We will develop a system-w ide view of the f low of people and
service performance, to opt imise the ef f iciency in how our servicesare
developed and delivered.
Intelligent decision support for clinicians and care teams
We will enable clinicians and care teams to ident if y people who are
at risk of poor health and wellbeing, match them to the most
appropriate intervent ions, and view personalised informat ion on
likely risks or benef it s to inform shared decision making.
63
• Starting to develop digital models necessary to support the three levels of the Kent & Medway
Health and Care system
− Primary care networks (PCNs) will be based around groups of neighbouring GP practices, serving populations of between 30,000
to 50,000 people; Digital requirements likely to include .
o systems and services to support working at scale across the PCN
o Ability to share patient records, patients appointment books between practices
o Business intelligence and analytics
− Integrated care partnerships (ICPs) : West Kent; Dartford, Gravesham and Swanley; Medway and Swale; and east Kent. Each will
include commissioning and provider organisations working together to develop and deliver services that offer seamless health and
care to local people. Digital requirements likely to include
o Business Intelligence – activity management
o Population Health Analytics
o Patient Pathway management
o Sharing of patient records and appointment services across the ICP.
− Integrated Care Systems (ICS)
These build on the foundations of sustainability and transformation partnerships (STPs). Digital requirements likely to include the
provision of “at scale” functions such as the Kent and Medway Care Record, GP IT management, including Cyber Security. CCG
organisational responsibilities such as Caldicott Guardian, SIRO and DPO as well as Analytics. LTP has ambition for board to
include CCIO / CIO
System Transformation
64
• Universal Clinical Access is one of the original 7 outcomes from the Local Digital Roadmap
• Vision – Any Care Professional should be able to get access to the system and services they
need to deliver care, regardless of where that care is being delivered
• HSCN is providing a major upgrade to our infrastructure
• Build on HSCN to provide all care professionals with access to the necessary Internet services,
for example by the deployment of GovRoam.
• How can we make the original LDR Vision achievable?
− What do we need to do?
− What are the barriers – and how can these be overcome?
− What are the timescales?
− Are there any other considerations
Universal Clinical Access – moving on from HSCN
65
• NHSmail is available to all domiciliary, residential or nursing care providers
regardless of whether they support local authority, NHS or self-funded individuals
• To be eligible for NHS Mail, care providers must:
o Have completed the Data Security and Protection Toolkit to at least Entry Level.
o Choose which registration route is best for you. There are 3 different ways of registering for NHSmail
▪ Route 1 – National Administration Service (NAS) recommended for most care providers
▪ Route 2 – Self Management
▪ Route 3 – Local Registration / Local Administration
• You will also need
o ODS Code
o CQC location ID and contact ID
• Further information https://support.nhs.net/
NHS Mail for Care homes
Transforming communications across health and social care
Store, share, co-create
and co-edit documents
Connect and locate the right
people within and outside of
the organisation using the
directory
Send instant
messages to
colleagues within
and outside of the
organisation – no
need to pick up a
phone or send an
Collaborate with individuals and
groups virtually utilising audio,
video and web conferences and
desktop sharingMaintain confidence in a
secure solution with
dedicated hosting of all
services
See whether colleagues across
health and social care are online,
away from a computer or busy in a
meeting or clinic
Cost
Reduced IT costs
Reduced use of paper
Reduced mileage costs (Skype for Business (SfB) Virtual meeting)
Reduced GP travel costs i.e. CO2 emissions
Reduced Hospital activity (SfB clinician to clinician/clinician to patient remote consultation)
Time
Reduced time handling paper
Reduced time spent travelling to meetings (SfB Virtual meeting)
Efficiency and effectivenessIncreased speed of communication (SfB Instant Messenger and Presence – IM&P)
Increased staff satisfaction
Increased collaboration (collaboration tools)
Increased reliability
Reduced patient travel (SfB Virtual meeting - Clinician to patient remote consultation)
Security and safety
Increased security
Increased certainty that PID will be dispatched from a secure email
Overall NHSmail benefits
• A secure and modern email exchange
• SfB Audio & Video Conferencing (an additional
service) – Virtual meetings; remote
consultations
• A secure and modern email exchange
• SfB A&VC (an additional service) – Virtual
meetings
• Instant Messaging and Presence (IM&P)
• Use of a single secure email
• Collaboration tools – e.g. federation, Shared
/Resource Mailboxes, shared calendars
• 24/7/365 helpdesk
• SfB Audio & Video Conferencing (an additional
service) – Remote consultations
• Anti-virus/anti-spam detection
• A secure and modern email exchange
Enablers
68
• Establish a small core digital team working across the STP to support the following:
− As system and clinical transformation schemes move into delivery digital work stream needs to
refocus to ensure that the operational environment is ready to support the transformed services.
o Stroke
o Cancer
o Maternity
o Pathology
− Develop the necessary operational structures
o An IG framework to support multi organisational shared systems such as KMCR
o An operating model to configure, maintain and provide first line support for such systems and services
o Cyber Security
− Refresh the local digital roadmap taking account of the long term plan and to reflect
o STP Clinical Strategy
o East Kent Transformation
o Emerging national strategies and priorities
o The digital asks from STP clinical transformation work streams
− Establish a more robust process to ensure the STP maximises the external funding opportunities
from NHS E / I and others
− Develop the informatics work force plan necessary for the strategic commissioner / ICS & ICPs
• Jointly with the workforce work stream, develop strategy for development of the digital
clinical work force and digital specialists
• Focus on Innovation
Current Digital Work stream ambitions
69
Questions
NHSmail and Digital Social Care WebsiteDigital opportunities for Social Care Providers
katie@digitalsocialcare.co.uk
What is Digital Social Care?
• A partnership project between members of the Care Provider Alliance and Skills for Care
• Funded by NHS Digital until March 2021
• By social care providers for social care providers
• Dedicated space for information, support and guidance on information sharing and technology
katie@digitalsocialcare.co.uk
What we have done so far
• Produced free guidance and materials:• on the Data Security and Protection Toolkit
• on NHSmail and secure email
• An Introduction to Cyber Security
• Provided funding opportunities for Cyber Security Projects
• Developed and released the Digital Readiness tool with Skills for Care
• Organised a Cyber Security in Social Care event
• Engaged with government locally and nationally to raise profile of technology in social care
katie@digitalsocialcare.co.uk
What we’re doing next
• More funding opportunities – both for groups and individual homes
• Guidance on the safe use of mobile phones (BYOD)
• Guidance on choosing technology
• Case studies on current digital innovation
• Core capabilities model for software
katie@digitalsocialcare.co.uk
The “Integration Agenda” – why there is an increasing focus on technology in care
• Future Planning – growing need, shrinking workforce
• Long Term Plan
• Political drivers??
• Axe the Fax
katie@digitalsocialcare.co.uk
What is NHSmail?
• Secure Email (DCB1596)
• Free for health and social care - Centrally funded
• 2 registration routes• National Administration Service
• Self Management Model
• Can be used on a computer, mobile phone, tablet.
• Can access through web portal or through email client e.g. Outlook
katie@digitalsocialcare.co.uk
Why use NHSmail?
Enhanced prescription
ordering process
Simpler process for ordering
tests (blood/urine)
Easier/Faster
communications with the GP
Access to the NHS Directory
Increased collaboration over hospital
admissions/appointments
Reliable digital discharge
summary process
Enhanced prescription
ordering process
katie@digitalsocialcare.co.uk
NHSmail Benefits video
• https://youtu.be/HgrisSZsSgI
katie@digitalsocialcare.co.uk
Accessing NHSmail – The Data Security and Protection Toolkit
• complete at least Entry Level
• https://www.dsptoolkit.nhs.uk/
• https://www.digitalsocialcare.co.uk/protecting-my-information/data-security-and-protection-toolkit/
An online self
assessment
of your
organisation’s
data security
Demonstrates
compliance
with the 10 data
security standards
Must be
completed
once and then
reviewed
annually
(31st March)
Organisations that
provide care
through an NHS
standard contract
must complete
the DSPT
katie@digitalsocialcare.co.uk
Accessing NHSmail - Registration
• National Administration Service• Central online registration portal, likely to be the main route for providers.
• Free to use
• Guidance is available on completing the registration process
• Self-Sponsorship• Normally for large Providers
• Or providers with IT support
katie@digitalsocialcare.co.uk
NHSmail FAQs
• How many accounts can an organisation have?
• Normally 1 shared account and up to 10 named user accounts per site
• What is a user account and shared account?
• User account for named individual e.g. windy.miller@nhs.net
• Generic account for each home e.g. trumptongreen.carehomecamberwick@nhs.net (Access only via named account)
• Where should I send any enquiries about NHSmail?
• feedback@nhs.net
katie@digitalsocialcare.co.uk
Other Digital Opportunities
• Internet of Things
• Regional projects on integrated care records
• Digital Red Bag
• Data Security Projects
• Digital Social Care Case studies
katie@digitalsocialcare.co.uk
Thank you.katie@digitalsocialcare.co.uk
@KatieMThorn / @DigiSocialCare
www.digitalsocialcare.co.uk
DIGITAL MARKETING for
SOCIAL CARE
‘The use of digital marketing will help you raise awarenessfor your organisation, recruit new staff,
attract new residents and clients.’
What is Digital Marketing?
DigitalMarketing
SEO, PPC, Social Media
Web Site
User friendly and conversion optimised
Traffic Conversion
Analytics, continuous analysis and
improvements
PlanStrategy
Audience, Goals, KPI’s
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks
Source - wikipedia
Benefits of Digital Marketing?
Cost effective
Competitors doing it!
Instantly Trackable
Easy to refine
Bolster online
presence
Raise brand awareness
Attract new staff
Stand out from the
crowd
Attract new clients
Business growth and sustainability
What is Digital Marketing?
PlanStrategy
Web SiteDigitalMarketing
Traffic Conversion
Audience, Goals, KPI’s
User friendly and conversion optimised
Social Media, Google Ad Grant,
SEO, PPC
Analytics, continuous analysis and improvements
Where to start?
Digital Journey
Organic Social Media
Paid Social Media
Google / Bing Ads
Website
SEO
Website
• Mobile first
• Optimised for conversions
• Clear messaging
• Trust signals
• Contact details
• Google analytics
Organic Social Media
• Brand awareness and brand engagement
• Direct communication with audience
• Constant conversation
• Proven to build trust in organisations
• Free!
Which Social Media Platform?
DEMOGRAPHICS
BEST FOR
1.1 Billion users
All Ages
Female
215 Million users
18 - 29
Male / Female
90 Million users
All Ages
Female
250 Million users
All Ages
Male / Female
170 Million users
18 - 29
Male / Female
Awareness
Retention
Lead Generation
Engagement
Public Relations
Awareness
Lead Generation
B2B Marketing
Business Dev
Lead Generation
Paid Social Media
• Pay to boost your content to desired target
audience
• Get more likes, encourage traffic, entice
people to take an action
• Reach your audience through placing adverts
in their newsfeeds, timelines, stories etc
Facebook Targeting
Demographic Targeting
• Life events
• Political beliefs
• Connections
• Interests
• Behaviour
Custom Audiences
• Email database
• Remarketing, i.e. entire site or specific pages
• Same size and demographics
• New qualified users
Lookalike Audiences
Search Engine Optimisation
• FREE Traffic!
• Increase Awareness.
• Good for competitive terms that you
cannot bid for.
Search Engine Optimisation
• Technical SEO
• Making your site accessible for search engines.
• On-page SEO
• Quality of content and how to make it better.
• Off-page SEO
• Promoting your website on the internet.
• Local SEO
• Displaying prominently in the local area
Google Ads/PPC
• Fast and effective way to boost your
organisation to the top of the page for
relevant searches
• Reach new users who are looking for
organisations like yours
• Stand out from other organisations with a
similar cause
Conclusion
Conclusion
No/limiteddigital marketing
• Website
• Social Media
Advanced digital marketing
• Website
• Social Media
• Paid Social
• SEO
• Google Ads (PPC)
Remember, it’s better to start small than to not start at all, time and budget will likely always be constraints in the third sector but with these channels there is something for everyone.
Slightly advanced digital marketing
• Website
• Social Media
• Paid Social
Questions?
top related