contributors successfull-email

Contributors to Successful Email Marketing Campaigns

Agenda

CONTRIBUTORS TO EMAIL SUCCESS

MEASURING EMAIL SUCCESS

DO’S & DON'TS OF EMAIL MARKETING

Q & A

What is Email Marketing?

Delivering professional email communications…

…to relevant and targeted audience

containing useful and relevant content for your audience…

Email Marketing Statistics

95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)

35% of email recipients open email based on the subject line alone (Convinceandconvert.com)

Personalized emails improve click-through rates by 14% and conversion rates by 10%. (Aberdeen)

Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. (Lyris Annual Email Optimizer Report)

The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)

CONTRIBUTORS TO EMAIL SUCCESS

#1 Catchy Subject Lines

Create sense of urgency Don’t overuse urgent phrases

#2 Build a Powerful List

Opt-in forms on website

Sending emails to 3rd party

Organizing events

Using social media

Source a good database

#3 Segment Data List

Consumer preferences

Subscribers’ choice

Readers’ interest

Receivers’ behavior

#4 Email Templates

Crisp and Relevant

Precise Content

Proper Usage of Images

Call-to-actions

Responsive

#5 Email Settings

#6 Email Service Providers

Private IP address or Shared IP with very few users

Good reporting

CAN SPAM compliance

List Segmenting

A/B testing

Free trial

Pricing Plans

Customer support and training

Robust infrastructure

#7 Testing Strategies

Subject line

Email content

Call-to-actions

Day and time

MEASURING EMAIL SUCCESS

Components to Consider Metric

Delivery Rate

Hard Bounce Rate

Soft Bounce Rate

Open Rate

Click-Through Rate

Unsubscribe Rate

Cost per Visit

Cost per Conversion

Budget/Spend

DO’S & DON'TS OF EMAIL MARKETING

Do’s and Don'ts

Have easy to find 'un-subscribe

link'

Include HTML form, Javascript,

Activexor Flash

Set expectations and meet them Send irrelevant content

Invest time in crafting catchy

subject lines

Ignore Pre-headers

Pay attention to email design Send long emails

Send follow-up emails Forget Welcome emails

Segment you list Ignore the reports

Maintain the email frequency Ignore Spam Laws

Questions?

Smita More

smita.more@nichelive.com

marketing@juvlon.com

www.juvlon.com