controlling your online image: 5 tips to define your brand and further your impact

Controlling Your Online Image5 Tips to Define Your Brand & Further Your Impact

Donna SerdulaAuthor of LinkedIn Makeover:Professional Secrets to a POWERFUL LinkedIn Profile

.COM

YOU

Controlling Your Online Image5 Tips to Define Your Brand & Further Your Impact

1. TAKE INVENTORY, GOOGLE YOURSELF

No Results = No Reputation

-

--

-

-Which

Social Media Networks

are you on?

Create a NAME for yourself

2. DETERMINE YOUR GOALS & SECURE YOU NETWORKS

Your Goals• Professional

Reputation ManagementThought LeadershipBrandingNetworkingMarketingSalesCareer Development

• PersonalConnectionsEducationNewsFashionCraftsPhotographyFriendship

The Social NetworksProfessional

Reputation Management

Thought LeadershipBrandingNetworkingMarketingSalesCareer

Development

PersonalConnectionsEducationNewsFashionCraftsPhotographyFriendship

Social Media AuditSet Rules & Tighten

Security

Facebook• Segment Friends

• Determine who sees your posts

• Do you want search engines outside of Facebook to link to your profile?

Pinterest• Public or Secret Boards• Search Privacy

Instagram• Private or Public Account

Twitter• Public or Private Account• Add Location?• Let others find you?

LinkedIn• Public Profile On or Off• Sections to include publicly

3. OPTIMIZE FOR THE PLATFORM AND YOUR AUDIENCE

Facebook

Pinterest

Instagram

Twitter

Professional Headshot

LinkedIn

Do

TIPS to a Better Profile PicDO • Have a

professionally taken photo

• Look straight into the camera

• Use a pale color / white background

• Dress professionally• Zoom in close,

frame your face!

DO NOT• Do not use a picture

taken at a wedding• Wear sunglasses or

look away• Have a distracting,

busy background• Wear a bathing suit• Use a full length shot

or have others in the frame with you

Compelling Headline

LinkedIn-Makeover.com/linkedin-headline-generator

Complete Experiences, Keyword Optimized!

The Key to GETTING FOUND?

KeywordOptimization

Connections!

Contact Information

STRATEGIC Summary

• Introduction & Elevator Pitch

• What attracted you to your current position/field?

• How do you help your clients?

• What kind of results can a person expect working with you?

• Describe a defining accomplishment or 2.

• What is your goal moving forward? What do you hope to achieve?

• Why and how should a person reach out to contact you? Anat

omy

of a

n Am

azin

g Su

mm

ary

4. SET YOUR MESSAGE

Perception is Everything• Describe yourself in 3 adjectives• How do others describe you?• How do you want to be defined?

Determine Your StrategyContent Creation– Blog– Reviews– Podcast/Vlog– Advice– Q&A– Events

Content CURATION– Google Alerts– Comment, Like,

Share– Links

5. HAVE FUN

Review1. Take Inventory, Google Yourself2. Determine Your Goals3. Optimize For the Platform and Your

Audience4. Set Your Message5. Have Fun!