convenience store sector
Post on 28-Oct-2014
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Analysis of Analysis of Convenience Store Convenience Store
IndustryIndustryRisa Asai
Yurina KikuchiNatsuki Shiraishi
Mizuki Yano
The Origin of Convenience Store
PrinciplesPrinciples
Analysis of current marketAnalysis of current market
Annual SalesTrillion yen
Market Size of Convenience Stores
Sales 8 trillion yen a year
Number of Stores 42,629 (2009)
① Taspo
② High Demand Products
Analysis of 4PAnalysis of 4P
PlacePlace
Place
ProductProduct
Family Cafe
PricePrice
Price
• No difference in price
• Try to make difference against other stores
PromotionPromotion
LAWSON
• Tasting Party for Blogger
• Provide new products for entertainers
Seven Eleven
• Set up Ameba Blog
• Put Blog’s URL on the receipt
• Expect customer to watch their Blog
Circle K Sunkus
• Questionnaire on the Internet
• Free Paper including their coupon
Family Mart
• Cooperate with other company
Their expectation
Cross Matrix Cross Matrix AnalysisAnalysis
Next target?
SweetsDeli
Men
Female
Family Mart
Circle K Sunkus
Lawson
7 Eleven
Conclusion
• Sales → upHowever…
– Difficulties to specialize– No store market– Severe competition
Overseas storesVariety shops
Natural Lawson100 Yen Lawson
BibliographyBibliography
8 CVSs in Ikebukuro Family Mart HP: http://www.family.co.jp/index.html LAWSON HP: http://www.lawson.co.jp/index.html Circle K Sunkus HP: http://www.circleksunkus.jp/ Seven Eleven HP: http://www.sej.co.jp/index.html Ministry of Economy, Trade and Industry:
http://www.meti.go.jp/statistics/tyo/syoudou/index.html Nikkei BP Net:
http://www.nikkeibp.co.jp/article/news/20090925/183417/ Japan Franchise Association: http://jfa.jfa-fc.or.jp/tokei.html
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