convention center marketing
Post on 18-Dec-2014
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July 2011- June 2012Marketing Overview
Advertising & Marketing Strategies for FY 2011-2012
TraditionalOn-LineSocialSearch
MobileVideo ContentSales Collateral
TraditionalPrint Magazines That Target
National & Regional Associations National & Regional Indoor Competitions National & Regional SMERF National & Regional Corporations
On-LineWeb Banners Appear
ASAE.org Conventionsouth.com MeetingsFocus.com MPI.org Multiview various listings SportsEvents.com SportsTravel.com
Unique On-Line Campaigns
Social Media 1,331 Fans 636% New Likes 102% Monthly Active
Users 5,853% Post
Feedback 63% Female VS 34% Male
with 35-44 primary demo
Facebook Ad Campaign Over 740,834 Impressions314 Clicks$1.22 Cost Per Click$382.11Reach Meeting Industry Professionals
How Did You Do That Tiff?
Search Campaigns• We use Keywords like: CMCA, Association
Meetings, TEAMS, Convention South, Convention Center, Raleigh Convention Center
• Understand the “Voice of the Planner”• Effectively map our content like: South
Carolina, North Carolina, Georgia, DC Metro Area, Maryland, Virginia, Ohio
• Campaign began September 1, 2011• From September 1st – 19th
• 74,677 Impressions (ppl exposed to message)• 102 Clicks• Avg. CPC (cost per click) .84 cents• Represents $85.53 of ad spending• Clicks will land target on our website’s
Planners page
Website Traffic is up 15.19%
July 1, 2011- Present
10,812 Unique Visitors2.16 Page Views1:26 Average Time on Site71.90% New VisitorsCalendar of Events as the MOST Popular PageUsers come from SC, NC, GA, Va, FL, NY, OH, Penn, NJ, Tenn.138 visitors from CanadaMobile Devices used: Android, iPhone, iPad, BlackBerrySince the launch of our site redesign we have had 46,962 VisitorsOver 50 Utility Orders on-line (expect an increase when more planners are aware of the option)
Lower funnel calls to action were most compelling in the travel space.Calling for availability or purchase at a reduced rate was most effective.
Mobile Site to launch January 2012
Mobile Advertising
Video Content
•Jumbotron Messsaging- ASAE Springtime•Meetings in a Minute- Meetings South•YouTube-Myrtle Beach Convention Center Channel
Sales Collateral
•E-Brochure•Printed Brochure•Rules & Regulations Kit•Tradeshow & Sales Calls Gifts•Reprint of flags for booth
•Google Search Ads are for Lead Generation.•Email/Text is best used for Loyalty Campaigns•Gaming brings Brand Awareness•Micro Site or Apps are used to build brand loyalty•Social Media Networks extends our reach and used for Branding.
3 Facts to Remember1.Females ages 55 to 65 are the fastest growing segments on Facebook.2.Mobile Marketing is the next BIG THING
3. What happens in Vegas… stays on
YouTube, Facebook & Twitter
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