converse target audience overview

CONVERSE

The Brand

The Brand

The Brand

The Brand

“Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would be independent enough not to follow every other company in every

thing they do.”

The Brand

The Brand

Chuck

Taylo

r joins

Con

verse

1918

Foun

ded

1908

Rock

& Ro

ll Rev

olutio

n Beg

ins

1948

Chuck

s, in

Colors

1958

Laun

ch of

“Cho

ose y

our w

eapo

n” ca

mpaign

1986

Grand

mama c

ampa

ign

1993

“Cha

nge t

he w

orld”

men

tality

1998

The Basketball Era The Evolution Era The Revolution Era

The Brand

The BrandWe provide the canvas, you provide the paint

The Consumer

The Consumer

I am:

http://www.flickr.com/groups/converse/discuss/72157622194142160/

The Consumer

I am:

Someone who cares so much about what I look like, that I don’t care.

http://www.flickr.com/groups/converse/discuss/72157622194142160/

The Consumer

I am:

CONVERSE: BRAND NEW...SIGH!

The Consumer

I am:

They are my canvas, not just made from it

CONVERSE: BRAND NEW...SIGH!

The Consumer

I am:

The Consumer

I am:

A Rocker.

The Consumer

I am:

A Rocker.

The Consumer

By the numbers

16-24, M/FSome High School, High School+

Under $45,000/yrRents

The Consumer

By the words

independentthinkertinkerer

carefully carelessrevolts against (some) brands

dichotomous

The Consumer

By the media

The Consumer

By the media

internettelevision

radioout-of-home

The Relationship

The Relationship

The Relationship

We want you to change the world, your shoes can help you get there.

The Resources

The Resourceshttp://thenextgeneration.com

http://ypulse.com

Converse ALL STAR Facebook Group

http://www.flickr.com/groups/converse/

http://youtube.com

http://converse.com

http://schmotter.com