copy of environmental app presentation (1)

Sana Rahim, Avisha Kumar, Linh Nguyen, Gillian Xu

Oak Grove High SchoolSan Jose, CA

AGENDA

• Problem Statement

• Value Proposition

• App Description

• Competitor Analysis

• Financial Analysis

• Conclusion

Problem Statement • Younger generations are not environmentally active (as shown by a study conducted

by the American Psychological Association)"Researchers found that of the

three young generations surveyed — Baby Boomers, Gen Xers and Millennials — the generation that showed the greatest disinterest in environmental protection was

millennials. Fifteen percent said they had made no effort to help the environment, compared with 8% of young Gen Xers and 5% of young Baby Boomers."

http://www.policymic.com/articles/6538/survey-says-millennial-generation-doesn-t-care-about-the-environment

• Not enough apps (for younger generation) focusing on environment

Vision and Value Proposition • Purpose:

Promote awareness of local environmental events Encourage community to be active in recycling

• EcoBuddy encompasses three main components: Interactive community calendar Web Corkboard Fun and educational games

• Demographic:Teenagers and Young adults

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App Description: Community Calendar

• Displays local community events on the calendar

• Link to the event provides detailed information from the

organiser

App Description: Community Corkboard

• Users can share creative environmental tips and ideas or environmental concerns

• User can view other users' ideas

• Includes tip of the day or a fun fact

• Eco friendly product of the day (advertising for revenue)

App Description: Interactive Games• Users become aware of the environment through picking up trash

and recyclables and avoiding animals.• Three interactive games with multiple levels:

o Bike- a- Thono Marathon (future addition)o Scuba Diving (future addition)

Competitor Analysis • Competitor Earth Friend and Polar Plunder's does not have any

environmentally educational value.. • Competitor Green Me is very individualized and is centered around

the user instead of the community.

• Ecobuddy provides these differentiation values: Brings the community together Games promote environmental consciousness Community forum is an educational tool

Revenue Stream and Cost• Even though our app is free of charge,the means for Cash Flow are:

Product placement • Interactive games • Product of the Day

• Get our product out to the public in the first year with a loss in revenue. • Future Plan (After sustaining customer stability)

o Enter into product merchandising o Expand games to attract more customers

Conclusion

EcoBuddy is an interactive app that encourages

teenagers and adults to become more

environmentally active in their communities.

EcoBuddy- Your buddy in helping you build a

happier planet.