copyright © 2004-2007 jigsaw data corporation. 1 an affordable alternative to “lists” 10....

Copyright © 2004-2007 Jigsaw Data Corporation. 1

An Affordable Alternative to “Lists”10. 8.2009

Garth MoultonVP Community and Co-Founder

Copyright © 2004-2007 Jigsaw Data Corporation. 2

We need more lists!

Spam Cannon

Copyright © 2004-2007 Jigsaw Data Corporation. 3

Disrupting an industry

VS.

VS.

Category Disruptor

Operating SystemsMicrosoft

Linux

AuctionsSotheby’s

eBay

EncyclopediasBritannica

Wikipedia

Copyright © 2004-2007 Jigsaw Data Corporation.

Problem – No Contacts

The difference is even more pronounced within the SMB markets.The difference is even more pronounced within the SMB markets.

Copyright © 2004-2007 Jigsaw Data Corporation.

Problem – Contact Data Accuracy

How accurate are existing sources?• B2B trade association membership list: 40% inaccurate• Large B2B data compiler: 50% inaccurate• Industrial directory: 90% inaccurate

5

What’s inaccurate?• 3.8% name• 45.8% title and/or job function• 34.2% company name• 41.9% address• 42.9% phone number• 37.3% email address

What’s causing the changes?• 29.6% of individuals changed companies (new job) • 4.6% of the companies changed their name (merger, etc.) • 12.3% of companies moved locations • 41.2% of the individuals did not change companies, but something else

changed

Source: Sales and Marketing Institute

Copyright © 2004-2007 Jigsaw Data Corporation.

CONFIDENTIAL

6

Database Evolution

90s 2000 Today

Compile

Crawl

Community

Real Time

Scheduled Update

2X – 3X more accurate

Updated in Real Time by 1MM +members

Copyright © 2004-2007 Jigsaw Data Corporation.

Jigsaw: An Online Community

• B2B professionals trading contacts for new leads • 2,000 new members join every day, 1,000,000 total• 30,000 new contacts added per day• 5,500 Updates per day• 16+ million contacts

- 18MM by the end of 2009

• Over 3 million companies- 4MM by the end of 2009

What is Jigsaw?

Copyright © 2004-2007 Jigsaw Data Corporation. 88

All Contacts are Complete

Name

Title

Email

Direct Phone

Company Address

No other database is so complete

• 100% Email Coverage

• Most B2B files have 20% - 40%

• 100% Phone Coverage

• 70% are direct dial, unique to the record vs. corporate switchboard.

• 100% Postal

• Actual location vs. corporate address in over 50% of records

• 100% Actual Title

• Actual Title AND function code / classification

Copyright © 2004-2007 Jigsaw Data Corporation. © SAP 2008 / Page 9

Copyright © 2004-2007 J igsaw 2

How J igsaw Stacks Up

• Email Coverage• % Work email (vs.

Yahoo, Hotmail)

• Phone Coverage• Direct Dial Work (vs.

switchboard)

• Address Coverage• Actual Address (vs.

Corporate HQ)

• Contact Accuracy• Updates• Job Code / Title

• OWN vs. RENT• Cost to Acquire into

House File*

Cost to acquire a record onto the house file assumptions: Rental price: $.40 per rentalConversion Rate: 2% - 5%# Times rented to convert / add to house file: 20 – 50 times

Copyright © 2004-2007 Jigsaw Data Corporation.

Marketing Database Experts compare Contact Data Providers

10

Direct Magazine - March 2009

Don’t take my word for it

Copyright © 2004-2007 Jigsaw Data Corporation. 1111

Jigsaw Lists

Copyright © 2004-2007 Jigsaw Data Corporation.

Jigsaw for CRM

"Cleansing our marketing database with Jigsaw every quarter will help us keep our pipeline full of high-quality leads," says Eidsness. "It's amazing how often I talk to peers who aren't doing anything to enhance the quality of their data. I always tell them how easy it is to use Jigsaw Clean, what kinds of results we've gotten—and how it probably paid for itself in the first quarter.“

- Elise Eidsness, Interactive Marketing Manager, ISI

- Clean your data- Complete every

record- CRM is the car…data

is the fuel- Reduce bounce rates

and dead end calls

Jigsaw Product Suite

Copyright © 2004-2007 Jigsaw Data Corporation. 13

Jigsaw Corporate Clients Include …Financial Services Software / Internet Manufacturing / Retail Telecommunications Advertising / Marketing

HR / Recruiting Computer / Electronics Healthcare / Pharma Business Services Publishing / Media

Over 1200 Corporate Clients are using Jigsaw!

Copyright © 2004-2007 Jigsaw Data Corporation.

Jigsaw Contact Information

14

www.jigsaw.com

Garth MoultonVP of Community and Co-Founder

garth@jigsaw.comT. 704.887.0979

www.jigsaw.comwww.jigsawsblog.com

Brainshark

Joan BabinskiVP Marketing

Email Voice mail

Postal mail

Web/Video

Conference

Faceto

Face

Audio Conference

SocialMedia

Travel down 42%

Email click through rates down 21%

Over 100 cold phone calls to schedule an appointment

Only 30% of Webinar registrants attend

Amount of information doubles every 1,100 days

Current Methods are Under Pressure

Brainshark

Communication Alternatives

Cost

Web/Video

Conference

Faceto

Face

Audio Conference

EmailVoice mail

Postal mailSocial

media

Web/Video

Conference

Faceto

Face

Audio Conference

Save 90% of live meeting costs Recover >75% of attendee time

Increase audience satisfaction Higher retention 3-5x

Imp

act

We Help Business Communicate

myBrainsharkNarrator

narrator@brainshark.com

An automated voice leads you through the process, just like voicemail prompts, and your screen allows you to see the slide you’re narrating, your notes as a script, a cheat-sheet key pad, and a button to fire off your slide animations.

I learned a great deal from this! Thank you!

5 ways to use myBrainshark for FREE

1. Promote your thought leadership

2. Deliver a product tour

3. Enrich your blog with multimedia

4. Highlight company events

5. Make whitepapers come to life

1. Promote Your Thought Leadership

2. Deliver a Product Tour

• Share recorded screen capture and other video

• Add intro & call to action

3. Enrich your Blog with Multimedia

4. Highlight Company Events: Add voice & music to a photo album

5. Make whitepapers come to life

• Add context & summarize with voice

• View online or download

• Optimize for search

• Drive to web site

Is your expertise your business? SELL your content online

Enabling Enterprise Multimedia

Manage Share

Hosted Infrastructure & Security

Create

CHALLENGE SOLUTION RESULTS

“Brainshark is powering key elements of Corporate Visions’ Web site, email campaigns, and our database marketing.”

- Tim Riesterer, CMO/SVP Strategic Consulting

Customer Story: Increasing Qualified Leads

Corporate Visions Inc. – Provider of marketing and sales messaging consulting, training and products

•27% of webinar registrants were attending live event

•Replace live Webinars “Instant Webcasts” on demand

•Send email, register, get instant access to presentation.

•Participation increased from 27% to 96% with Brainshark

CHALLENGE SOLUTION RESULTS

“As someone who has used Brainshark business communication software in not one but two companies, I can tell you that it’s a great solution for driving revenues and reducing the cost of sales.” – Jim Nauen, Vice President, Sales and Marketing

Customer Story: Increasing Sales Productivity

Centage

Maker of business performance management solutions

•Pre-sales consultants engaged in frequent 1-to-1 web meetings and demos for all products

•How to focus resources on most profitable offerings?

•Created Brainsharks about lower-priced offerings featuring best experts

•Tracking & instant notification of view activity triggers sales followup

• Inside sales closed 25 transactions within 90 days of launch date

•Avoided 50 hours of presales time.

Thank you!

Register for your free account at: www.mybrainshark.com

Confidential – Right On Interactive

Affordable Tools to help Marketers be Effective

Troy Burk, President Right On Interactive

Aggregate customer and prospect data from multiple sources Integrates best-of-breed marketing technologies Automate the delivery of communications (email, print, voice, text, etc.)

5Buckets Marketing Automation Solution

5Buckets enables our clients to easily segment, schedule, trigger, and deploy a series of communications and follow up actions with customers and prospects as they move through the customer lifecycle.

Customer Lifecycle Management

Our clients rely on our solutions to further engage customers throughout the customer-lifecycle from lead acquisition to brand advocacy.

Confidential – Right On Interactive

“Nothing happens until something moves.”- Albert Einstein

04/19/23 © 2009 Right On Interactive

42

Customer Lifecycle Management

04/19/23 © 2009 Right On Interactive

43

New Online Lead

Deploy New Web Inquiry Campaign

Email 10% off Buyer’s Club Membership

No response within 7 days

Email Free Office Space Assessment

Offer

No response within 14 days

Follow-up call from Inside

Sales

No response within 21 days

Deploy Lead Reengagement Campaign

Deploy New Customer Campaign

Deploy Office Space Assmnt

Campaign

Deploy New Opportunity Campaign

Trigger an outbound message

04/19/23 © 2009 Right On Interactive

44

New Online Lead

Deploy New Web Inquiry Campaign

Email 10% off Buyer’s Club Membership

No response within 7 days

Email Free Office Space Assessment

Offer

No response within 14 days

Follow-up call from Inside

Sales

No response within 21 days

Deploy Lead Reengagement Campaign

Deploy New Customer Campaign

Deploy Office Space Assmnt

Campaign

Deploy New Opportunity Campaign

Salesforce.com ExactTarget

Schedule an outbound message

04/19/23 © 2009 Right On Interactive

45

New Online Lead

Deploy New Web Inquiry Campaign

Email 10% off Buyer’s Club Membership

No response within 7 days

Email Free Office Space Assessment

Offer

No response within 14 days

Follow-up call from Inside

Sales

No response within 21 days

Deploy Lead Reengagement Campaign

Deploy New Customer Campaign

Deploy Office Space Assmnt

Campaign

Deploy New Opportunity Campaign

1. Create a report2. Create a bucket 3. Create a schedule

1. Create a report2. Create a bucket 3. Create a schedule

1. Create a report2. Create a bucket 3. Create a schedule

1. Create a report2. Create a bucket 3. Create a schedule

Agent appointment

Welcome kit mailed and

follow-up call made

No application

within 30 days

E-mail greeting card & postcard

30-day anniversary

No application

within 45 days

Follow-up call from

Sales Desk

No application

within 60 days

E-mail survey.

Offer reward for completion

No application

within 90 days

Flag agent as “At-Risk”,

deploy lost agent

campaign

First application

Thank you and Conseco store gift

card mailed

Confidential – Right On Interactive

Case Study

(317) 225-5870tburk@rightoninteractive.comwww.rightoninteractive.com

Seven Steps to Effective Customer Lifecycle Communications

Text: “Troy (your email address)” to 71813

Contact Information

Troy BurkPresidentRight On Interactive