copyright © 2007 senao inc. all rights reserved ubs taiwan conference senao international
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UBS Taiwan Conference Senao InternationalCopyright 2007 Senao Inc. All rights reserved
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Company HistoryAbout SenaoMay 1979: Established in TaiwanNov 1997: Contracted representative of Chung Hwa Telecom Mobile BusinessMay 2001: IPO in Taiwan Stock Exchange (Stock code2450)Oct 2006: separation of wireless unit, which became Senao Networks, IncJan 2007: CHT completed public offer, become largest shareholder of Senao, Senao became sole distributor of CHT mobile phone business. May 2011: 223 Direct distribution Stores, number of employees: 2,270
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Taiwan Communication Channel MarketOperator(ChungHwa TelecomTaiwan MobileFar EasternVibo)Operator Service CenterChannel direct storesSenao StoresAurora StoresArcoa StoresFranchis and distributorsIndependent stores3Cwhole saleOthersconsumer Close channel Open ChannelMobile phone BrandNokiaMotorolaSony EricssonSamsungLGHTCAPPLEGarmin ASUSOKWAPCHT
Channel
SenaoSynnexAuroraArcoaTecom
System Channel
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Differential Service
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Financial resultsSenao maintained stable returns since 2007, and ROE above 23%.Unit: NT$M
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Financial results Leap in revenue and profit from 2011Unit :000Unit :NT$000
IS1Q121Q11Changes %Revenue8,861,0136,198,63742.9%Gross Profit1,445,5681,121,29528.9%Operating Income562,258430,31630.7%EBIT615,790469,95031%Net Income516,142391,99931.7%EPS2.021.5530.3%
May20122011Changes %Revenue3,056,230 1,847,84365.39%
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