copyright © 2012, oracle and/or its affiliates. all rights reserved.confidential – oracle...

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted1

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted2

Enable Social Mastering and Data Discovery with Siebel Master Data Management [CON8515]Bill Miller, MDM Leader, OracleKelly Mosher, Senior Manager, T-Mobile US

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted3

Program Agenda

Oracle Master Data Management (MDM)

MDM Implementation Framework & Components

Case Studies – T-Mobile

MDM Upgrade Process Flow

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted4

Customer Hub

Oracle Customer Hub at T-Mobile

T-Mobile Confidential

• Oracle Consulting Leading Practices • Oracle Customer Hub (Universal

Customer Master - UCM) [8.1.1.4] • Oracle Data Quality (Profiling) [2.8.07]• Oracle Data Quality (Address Validation,

Matching)• Oracle Customer Hub Data Steward

Solutions

Oracle’s Customer Hub is built on Siebel’s Universal Customer Master Applications (Siebel UCM Applications) provide a Siebel platform that functions as the master file for an organization's enterprise-wide customer information. It consists of …

Customer Hub at-a-glance

What is it? An MDM (Master Data Management) environment providing Customer master data and transactions on a standardized foundational model – SID, eTOM compliant

Siebel Universal Customer Master

Siebel Marketing Master

Siebel Sales Master

Siebel Activity Master• “Single source of truth” and

enrichment of best version Customer Profile

Full customer information lifecycle management

Standardization and correction of Customer Profile and Information

Customer identification and merging of duplicate records

Core

Syst

ems

Ente

rpris

e Se

rvic

es

Inte

grati

on

Oracle Hubs for Customer Management

Customer Incident

Management

Customer QoS & SLA

Management

ContractManagement

Offer & Campaign

Management

Customer Interaction

Enabling Functions

Customer Management

Contact Management

Customer Scoring &

Credit Rating

Sales & Service Product Catalog

Sales & Acquisition

OrderManagement

CRM

Com

pone

nts

Cust

omer

Ch

anne

l

OracleCustomer & Activity

Hub

OracleSales Hub

OracleServices Hub

OracleMarketing Hub

Customer Hub Enables Web Profiles Using Social Media Is it possible to understand and identify customer from social media posts ? Unified Customer Profile Customer Profile Structure Customer Profile Multi-

Channel Support

Yes. If you have a Customer Profile defined.

Billing Accounts

Subscriptions

1-

M

Customer

1-

M

M - 1Relationships

M- 1

1-

M

ProfileAuthorization, Billing,

Shipping, Payment etc.1 - M

One or more relationship per entity, per profile to govern the purpose of

usage/authorization

9Confidential and Proprietary Information of T-

Mobile USA

Customer 1

Customer 2

Line 1

Line 2

Line 3

Line 1

Line 2

Profile1:mjohn@gmail.com

Twitter Handle1 (alias)

Profile 2: jsmith@gmail.com;FB Handle 1 (alias)

johndoe@gmail.com

Profile 3:abc@yahoo.com

(1 to M) Relationships

(1 to M) Relationships

The Unified Customer Profile

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted10

Key Oracle MDM Sessions at OOW

Monday – October 1st Turn Customer Data Into an Enterprise Asset with Oracle Fusion Customer Hub

Applications Best Practices Oracle Fusion Customer Hub Implementation The Role of Oracle Hyperion Data Relationship Management in an EPM Solution Oracle Hyperion Data Relationship Management: Enabling Enterprise

Transformation

10:45am Moscone West – 2008

12:15pm Moscone West – 2008

1:45pm InterContinental – Ballroom A

4:45pm InterContinental – Ballroom A

Tuesday – October 2nd Oracle Fusion Supply Chain Management: Overview, Strategy, Customer

Experiences and Roadmap Mastering Product Data: Strategies for Effective Product Information

Management Enabling Trusted Enterprise Product Data with Oracle Fusion Product Hub Best Practices for Implementing and Upgrading Oracle’s MDM: A Technical Deep

Dive

10:15am Moscone West – 3006

10:15am Moscone West – 3001

11:45am Moscone West - 2022

11:45am Palace Hotel – Sea Cliff

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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Confidential – Oracle Restricted12