corporate communications today

Public parts: How is the web society changing our private and public life

PRATIMA KULKARNI HAO CHENGSUPRIYA GURUPADASWAMYITIS TU BRAUNSCHWEIG

Webolution!Web 1.0The “readable” phase of the World Wide Web

Limited interaction between sites and web users

Simply an information portal

The Web As PlatformWeb 2.0The “writable” phase of the World Wide Web

Facilitates interaction between web users and sites

Encourages participation, collaboration, and information sharing

The Intelligent WebWeb 3.0-The Semantic WebThe “executable” phase of Word Wide WebDynamic applications, interactive services, and “machine-to-machine” interaction

How the revolution of WEB Society has changed our private and public life?

Old times- PublicnessPublicity was once very expensivePublishers, agents, broadcasters, political parties…

Sharing information, connecting with outside world, issuing news, giving a speech…

Recent times- PublicnessPublicness is almost freeMedia and entertainment companies can’t easily make money

The way to make it more public is to make it free

Easy to go PublicEvery possible way for everythingFree sign up Facebook, YouTobe, Twitter, WhatsApp…

Many means to connect Moblies, PCs, tablets, ipads…

No content limitation Job, Study, Food, Traveling, Housing…

Reach Out The WorldNo Boundary, No Time LimitationSharing and linking

Exchange, distribute and receive content

Wait for the Newspaper everyday?Not anymore! You can read the latest BBC news about what is happening anywhere all around the world, all you need is a device that can connect to the Internet.

Value and Power of Publicness

Publicness helps us to keep in touch Develop global connections

Publicness enables the wisdom of the crowd Opportunity to learn and share

Publicness makes and improves relationships Ability to be known and found

Functions of Publicness

Identity-users reveal themselvesConversation-users communicate with each otherSharing-users exchange, distribute and receive contentPresence-users know if others are availableRelationship-users relate to each otherReputation-users know the social standing of others and contentGroups-users are ordered or form communities

As YouTube shows, different levels of social media functionality that can be achieved by sharing the data.

The Price of PrivacyMiss making connections? Lose opportunities?It takes effort to create privacy or to build a private image. If you decide not to bother, if you opt out of using Facebook, LinkedIn, Twitter, etc, then there’s now an opportunity cost: you miss making connections that have personal or economic value.

“You have to pay in a mix of cash, time, social capital, etc. if you want privacy.”

Publicness with Privacy?Weibo Anti-corruption Thrives in ChinaEasy access to post a clue

Anonymity-personal data has been protected

To be heard by @influential people or organization

Resend and comments always help to broader investigations

Privacy and Publicness are neither mutually exclusive nor binary; they aren’t competitors at all times.

Privacy Risks

Online service/ social media sites became the top privacy risk faced by people. Office of the Australian Information Commissioner, Community attitudes to privacy survey, Research report 2013 .

Survey Question Which is more important to you? Publicness or Privacy?

Survey 1Markus, Austria, 22 years

Privacy is very importantDo not want people to know everything

To be a free person

Not be spied by government or networks

Survey 2 Carmen Neujack, Germany Privacy is important Feels someone is spying her during online purchase

Google and YouTube – wants to be private

Does not like advertisements popping

Does not want to give away contact and personal details in public pages

Survey 3 Alvaro Fernandez, Spain Publicness is important Sharing different things

For connections and information

Ex: Trip advisor

Survey 4 Sachin Kulkarni, UK Publicness is important Being connected to friends and family

Easy access to world news information on lastest technology

Easy access to job postings. Eg: LinkdIn

Conclusion of the SurveySurvey opinion:

Privacy - Security threat and trust issues

Publicness – Builds relationship among people as well as encourages fast and easy learning

Conclusion How good it is to get connected with groups, companies, government and society as a whole? No one prefers Isolation in the modern era and Publicness plays a key role.

Efficient measures to be adopted to protect our Privacy

Make right choices

“Technology is neither good nor bad, and it can be used by good people or bad people”

-By Jeff Jarvis, director of the Tow-Knight Center for Entrepreneurial Journalism