corporate marketing overview

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CananwillCorporate Marketing Overview

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MarketingObjectives1. Branding

a. Name recognition

b. Logo

c. Ads and articles

2. Image

a. Folders, business cards and trade show booths

b. Professionalism, stability and expertise

3. Messaging

a. Content (what we’re saying)

b. Context (how we’re saying it)

c. Audience (to whom)

4. Salesforce.com

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Marketing Cananwill.com

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Marketing Branding

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Marketing Branding – Thought Leadership

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Marketing Branding – Articles

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Marketing Branding – Ads

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MarketingImage – Folders and Business Cards

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MarketingImage – Trade Show/Convention Exhibiting

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MarketingMessaging

What We’re Saying…1. Established

a. Stability

b. Industry expertise

2. Dedicated

a. Account teams

b. Flexibility

c. Partnerships

3. Relationship-driven

a. Quoting authority (“Giving them the pen”)

b. Customized financing solutions

c. Policy Preservation Process

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MarketingMessaging

How We’re Saying It…

1. Point-of-sale materials

a. Sales Sheets

b. Flyers

2. Campaigns

a. Email

b. Direct mail (postcard)

3. Industry publications

a. Advertisements

b. Thought leadership articles

4. Association memberships

a. Sponsorships

b. Web sites

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MarketingMessaging

To Whom…

1. Agents and Brokers

a. Premium financing

b. Private label

c. EPF Plus

2. MGA’s, Wholesalers and Insurance companies

a. Direct Bill

3. Insureds (New)

a. Premium financing

b. EPF Plus

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Salesforce.com“Why should I use it?”

“Salesforce.com is a convenient, efficient approach to schedule, track and manage prospect opportunities and customer relationships.”

1. Prospecting

a. Pipeline management

b. Campaign development

c. Appointment planning

2. Customer Relationship

a. Production tracking

b. Call scheduling

c. Direct communications

3. Reporting

4. Daily and weekly planner