corporate profile - provenance

Corporate Profile�2018

Fast Growing �F&B Distributor�

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Who We Are�Provenance® Distributions Pte Ltd is a fast growing company that imports and distributes fast-moving food & beverages (F&B) in Singapore, Hong Kong & Macau. We also re-export F&B to other Asian markets. The South China Morning Post — Asia’s most widely read English newspaper based in Hong Kong — featured us as ”A Rising Star in Asia.” (August 9, 2017) & The Straits Times — Singapore’s leading newspaper — also featured us on Singaporean brand successes in Hong Kong (Sep 9, 2018). We have an extensive B2B distribution network — covering 1,700+ locations — and distribute global brands such as S&W fruit juices and leading Singaporean brands such as The Golden Duck. We are an Official Partner of MICHELIN Guide for their events in the region. Through our strong marketing expertise, we run impactful marketing campaigns which generate brand awareness and sales. We are also sales & CRM experts with a large database of B2B purchaser contacts. Our vision is to become a leading distributor in Asia.

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Rising Star in Asia�

*As reported in the South China Morning Post, Business Section, 9th Aug 2017 4 Copyright Provenance®distributions

Receivables

Delivery

Sales

Merchandising Orders

Warehousing

Marketing Freight

Suite of Services�

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Our Offices�

Singapore HQ

318 Tanglin Rd

Hong Kong

Two IFC

Macau

Praia Grand

China (Shenzhen)

(In 2019)

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SCMP (Hong Kong) 9 Aug 2017 Straits Times (Singapore) 9 Sep 2018

Business Times (Singapore) 19 Feb 2016 Lian He Zao Bao (Singapore) 1 Apr 2015

Featured in Newspapers in Asia�

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Distributor of Global Brands�

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Distributor of Singaporean Brands�

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Street Food Festival Singapore | Hong Kong & Macau

2017 | 2018

MICHELIN Guide Street Fest Singapore

MICHELIN Guide Street Fest Macau

2017!

2018!2017!

2018!

Official Partner�

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Experienced Executive Team�

Kevin Tan Founder & Managing Director

kevin.tan@provenance.com.sg

Marcus Lim General Manager, Singapore

marcus.lim@provenance.com.sg

Raymond Chan Head of Sales, Hong Kong & Macau

raymond.chan@provenance.com.hk

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2012 2013 2014 2015 2016 2017

Strong Revenue Growth�

Founded 12 Copyright Provenance®distributions

Marketing Expertise�Most other distributors have kept to their traditional way of doing things, focusing on goods consolidation, wholesale trading, and delivery. We have disrupted this antiquated model and added further value by using our marketing expertise & strong media network to help brand owners grow their brands. In an increasingly complex marketplace, we help brand owners conduct successful marketing campaigns which generate strong brand recognition and sales. Because of this, we have a solid reputation. We are one of the most Google-searched distributors and perennially appear among the top 5 organic sites for relevant searches (e.g. “food & beverage distributor Singapore (or) Hong Kong”). As such, we consistently receive over 100 supplier & customer enquiries monthly. The following pages highlight just some of our many impactful marketing campaigns & activities.

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Celebrity Marketing�

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Rebecca Lim | Actress

Sheila Sim | Model

Fiona Fussi | Model

Andie Chen | Actor

Shaun Chen | Actor

Allan Wu | TV Host

Desmond Tan | Actor Pornsak | TV Host

Vincent Ng | Actor Shane Pow | Actor

Ya Hui | Actress

Rosalyn Lee | DJ

Hanli Hoefer | MTV VJ

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International Trade Events�

Michelin Guide Event Singapore 2018

HOFEX Hong Kong 2017

FHA Singapore 2018

Michelin Guide Event Macau 2018

SIAL China Shanghai 2017

Jetstar Asia Airlines Event Singapore 2017 Scoot Airlines Event

Singapore 2017

Social Star Awards Singapore 2013

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Pop-up Stores�

The Golden Duck Pop-up Store Langham Place

Hong Kong 2018

O.N.E. Coconut Pop-up Store

F1 Pit Singapore 2012

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@bentomonsters 6,508 LIKES @honeybeesweets.sg 1,775 LIKES

@lirongs 947 LIKES @yellowfingers 1,115 LIKES

Social Media Influencers�

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Product Articles in Publications�

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Top Ranked on Google Search�

*for relevant search words such as: “food (and/or) beverage distributor Singapore (or) Hong Kong”. 19 Copyright Provenance®distributions

Wide Regional Network�In a short span of just six years, Provenance Distributions has successfully signed over 430 B2B client accounts covering a distribution network of over 1,700 locations across Singapore, Hong Kong and Macau. Our clients are from a comprehensive & wide range of major industries such as Retail, Hotel, Casino, Restaurant, Cafe, Airline & Corporate industries, and this covers most of the F&B distribution market. The following pages list just some of our many key clients.

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Singapore Key Clients�

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Cold Storage NTUC Fairprice 7-Eleven

Amazon Prime Now Redmart

Dean & Deluca Four Seasons Organic Huber’s Butchery 22

Retail�Copyright Provenance®distributions

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Resorts World Sentosa Marina Bay Sands Raffles Hotel

Swissotel Fairmont

The Westin Andaz Kempinski 23

Hotel &�Casino�Copyright Provenance®distributions

Others�

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SPC Petrol Stations Singapore Airlines Krispy Kreme

Shaw Theatres SaladStop!

Google (Data Centre) Jetstar Asia INSEAD 24

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Hong Kong | Macau�Key Clients�

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Retail�

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Market Place ParknShop Wellcome

City’Super Vanguard

HKTV Mall Ztore.com Foodwise 26

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Hotel &�Casino�

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Four Seasons Hotel HK The Peninsula HK Grand Hyatt HK

Conrad HK Marco Polo HK

Galaxy Macau Studio City Macau The Parisian Macau 27

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Others�

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UA Cinemas HK Jockey Club Dream Cruises

Plaza Premium Lounge HK Express Airlines

The Coffee Academics Aberdeen Marina Club Deliveroo 28

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Big Data | Sales Efficiency�We are successful at quickly signing up new clients because of our speed to market & sales effectiveness. This is because firstly, we have a big database of leads in our Customer Relationship Management (CRM) system, and a strong expertise in managing & optimising our CRM. The combination of big data and CRM know-how enables us to strategise and target sales channels much faster than our competitors. Secondly, we also have an experienced sales team (our current Sales Managers have over 50 years combined sales experience) to execute these sales strategies effectively. Thus our response rates to our sales approaches are remarkably high, and this makes it possible for us to have a faster speed to market with a lean sales force.

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Big Database of B2B Contacts�

o  Singapore: 4,300+ Contacts o  Hong Kong & Macau: 1,300+ Contacts

CRM Cloud Database Phone | Email Contacts of B2B Purchasers

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CRM Experts | Speed to Market�Develop Sales

Campaign via CRM Target Industries Prospect Clients

Prepare Mailers Sales Scripts

Contact Clients

Appointment Setting 40% Response Rate

Client Win 20% Response Rate

Enquiries 60% Response Rate

Our Sales Efficiency

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Thank You�provenance.com.sg | enquiries@provenance.com.sg | +65 6887 5209 provenance.com.hk | enquiries@provenance.com.hk | +852 2251 8778