cougar rideshare

Cougar RideShare

2011 Campus Transportation Study

Program Overview

http://www.youtube.com/watch?v=xZsUorWqtvY&feature=youtube_gdata

Carpool Incentive Programs

• Carpools consist of two or more persons driving together in a privately owned vehicle.

• Carpool incentive programs are a way to encourage people to carpool.

• Example University Carpool Incentive Programs• Ithaca, New York--Cornell University • Atlanta, Georgia--Emory University

When Carpool Incentive Programs Make Sense

– Carpool Lanes – Urban Setting – Limited Parking – Large Number of Staff and Students (Target

Population)

Road Blocks

Road Blocks• Funding • Publicity • Institutionalization • Emergency Ride

Road Blocks

Marketing

Failed Marketing

Failed Marketing

Hi, I’m Ricky Bobby and Cougar Ride Share is better than a velvet painting of a whale and a dolphin gettin’ it on.”

Flyer Survey

Flyers

Flyer Placement

-Gas stations near campus-Parking garages-Campus bulletin boards-Coffee shops-Elevators in the parking garage-Actually place on cars within parking garages--connect with parents (e-mail)

Student Video

http://www.youtube.com/watch?v=k__6kmQIPms&feature=player_profilepage

Kick-off Event• Thursday Jan. 14, 10-2pm• CARTA• Bike Share • Public Safety• Parking Services • Trident Ride Share promoting Cougar Ride

Share• -sign up

January 12, 2012