covid-19 weekly update impact on the fmcg market …fmcg –weekly trend week 17 marks the lowest...

COVID-19 WEEKLY UPDATE

Impact on the FMCG market

Week 17 – 19/04-25/04

FMCG Market Trend vs Average MAT

Week 17 marks an 16.7% increase compared to 52 weeks average (based on 52 weeks until week 10 included)

*All the data is compared to 52 weeks average - week 11 2019 to week 10 2020

20.8%

795Foods

4.3%

99Beverages

19.0%

86Home Care

16.7%

1,069FMCG

-1.4%

89Personal

Care

FMCG – Weekly Trend Week 17 marks the lowest value sales since COVID-19 outbreak (besides weeks 15 and 16 in which Passover occurred)

870 889 903 882 910

1,076

1,343 1,293

1,117 1,164

912 836

1,069

5 - 26\01 6 - 02\02 7 - 09\02 8 - 16\02 9 - 23\02 10 - 01\03 11 - 08\03 12 - 15\03 13 - 22\03 14 - 29\03 15 - 05\04 16 - 12\04 17 - 19\04

Value Sales FMCG – Million NIS

Daily Trend

All the days in week 17 (besides the weekend) mark higher than average sales The sales trend in week 17 is similar to the average week’s trend, as there are no irregular days

152

157 187

193214

146

20

111122

143167

194151

28

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Value Sales FMCG (Million NIS)17 - 19\04

Last 52 weeks Average

Sales Trend by Channels

Discount + Pharm channel is back to growing in week 17, after two weeks of Passover related decreases This weeks marks a continuation of the growth trend in Neighborhood channel, which is still growing in a higher pace

than Discount + Pharm channel The Convenience Channel is still below annual average sales, but is growing compared to previous week

* *% Change*All the data is compared to 52 weeks average - week 11 2019 to week 10 2020

61

2.6

42

6.4

54

.1

54

.4

77

.8

711

.1

51

2.5

57

.7

64

.5

76

.3

Discount + Pharm

28

0.8

21

9.2

31

.9

17.2

12

.6

33

8.9

27

1.3

33

.7

21

.0

12

.9

Neighborhood

22

.6

12

.4 9.3

0.7

0.3

19

.4

10

.7 8.0

0.5

0.2

Convenience

66.9%68.9% 68.8% 67.2% 66.2% 65.8%

59.9% 60.4%

66.5%

2.5% 2.0% 1.7% 1.4% 1.5% 1.5% 1.8% 2.1% 1.8%

30.7% 29.1% 29.5% 31.5% 32.3% 32.7%

38.3% 37.4%

31.7%

52 WeeksAverage

10 - 01\03 11 - 08\03 12 - 15\03 13 - 22\03 14 - 29\03 15 - 05\04 16 - 12\04 17 - 19\04

Value Share FMCG

Discount +Pharm

Convenience

Neighborhood

Channel split Discount + Pharm channel is getting close to it’s annual average MS in week 17, after the drop in Passover period (weeks

15-16)

After the relaxation of movement limitations and the beginning of the re-opening of the economy, there is also a visible trend of recovery in OTG products. In each of the categories the sales in week 17 are the highest since week 12. Yet, the sales are still lower than the annual average

Recovering Categories – On the Go

5.5 6.3 5.53.8 2.9 2.7 2.0 2.5

4.1

9 - 23\02 10 - 01\03 11 - 08\03 12 - 15\03 13 - 22\03 14 - 29\03 15 - 05\04 16 - 12\04 17 - 19\04

Non Sugar Gum –Value Sales (Million NIS)

5.6 5.7 5.53.9 3.2 2.8 1.8 2.1

4.0

9 - 23\02 10 - 01\03 11 - 08\03 12 - 15\03 13 - 22\03 14 - 29\03 15 - 05\04 16 - 12\04 17 - 19\04

Adult Cereal Snacks (single + pack) –Value Sales (Million NIS)

2.6 2.9 3.31.9 1.4 1.3 1.1 1.2 1.9

9 - 23\02 10 - 01\03 11 - 08\03 12 - 15\03 13 - 22\03 14 - 29\03 15 - 05\04 16 - 12\04 17 - 19\04

Personal Water Bottle (single + pack)–Value Sales (Million NIS)

Disposable Gloves and Hand & Surfaces Sanitizing categories, which increased significantly since COVID-19 outbreak, still mark higher than average sales. Yet, the sales in week 17 are much lower than the weekly sales in the weeks preceding Passover

Disposable Gloves and Hand & Surfaces Sanitizing

1.1 1.73.5

6.45.0 4.6

2.7 1.9 2.8

Disposable Gloves –Value Sales (Million NIS)

0.44.8

11.98.4 6.5 4.7

2.5 2.3 2.9

Hands & Surfaces Sanitizing–Value Sales (Million NIS)

52 Weeks Average

Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Week 17

Sunday 92% 93% 86% 80% 75% 75% 80% 85%

Monday 92% 93% 82% 83% 76% 80% 86% 89%

Tuesday 92% 93% 85% 84% 81% 83% 88% 90%

Wednesday 92% 94% 87% 83% 82% 80% 56% 92%

Thursday 92% 94% 89% 84% 83% 56% 85% 93%

Friday 92% 94% 82% 79% 79% 77% 85% 93%

Saturday 91% 86% 61% 53% 50% 51% 66% 87%

Eggs Category - Daily Distribution The distribution of eggs is close to the annual average numbers, after major decrease in weeks 12-16

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