create or update your online presence - year of actionyour story how to create online presence how...
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online presencecreate or update your
Copyright © 2015 Year of Ac6on. All Rights Reserved. YearofAc6on.com
and your
pitch
is who you are to the worldtells your storybuilds your audiencesells your stuff
Copyright © 2013 Year of Ac6on. All Rights Reserved. YearofAc6on.com
your online presence
what story are you telling?
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The 4 C’sclearconnectcollectconvert
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clearwhat do you do? what do you want your visitor to do?monkey & the banana
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connectmake a connection with your visitorspeak their language, solve their problem, start building trustmake them laugh, make them say, “YES - She gets me!”, make them want more
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collectbuild your email list - collect their name and emailgive something of value for free - appetizer - be generous
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convertconvert your browsers into buyerscommunication, trust, create product offerings that they HAVE to have
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make it easyremember
to understand, to buy, to contact you
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it’s
Copyright © 2013 Year of Ac6on. All Rights Reserved. YearofAc6on.com
notabout you or what YOU want
it’s about what your potential
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clientwants
Who is your audience?
What problem are you solving?How are you remarkable?
are you the BEST in the world at?What
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3 seconds
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create your story
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your storyhow to create
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curiousconversationalconciseconcreteclearconnect
1.2.3.4.5.6.
curiouscuriosity boosts conversionsask a questionpeople will answer the question in their headteasers - they HAVE to know the answer
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What’s the BIGGEST mistake MOST new entrepreneurs make?
Click to see how YOU can avoid doing it...
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Want the 3 steps to landing your dream job?
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4 offers you actuallycan’t refuse...
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conversationaltalking to a friend - write like you’re having a conversation
not “hi everybody” - but focus on talking to one personuse contractions “I would like to inform about an important event that I will be attending”vs. “I’m going - are you?”
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conciseshort and to the point
cut out as much as you can - do you need this wordshort paragraphs - with bold headlines - easy to scan
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concretegive specific examples - paint a picture
Instead of “Want to lose weight” or “Save money...”
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Can’t button your favorite jeans? (We’ll help you button them in 3 weeks. No gimics.)
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Want to STOP living paycheck to paycheck - in 28 days?
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cleartransform, empower, rediscover - what do those words really mean to me??talk to me in my language -
go from dreading to LOVING Mondays, wake up rested, be the person your 8-year old self dreamed of being...
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connectmake an emotional connection - make me feel it
get real. tell it like it is.
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pay attentionstart keeping track of what YOU click on - what captures your attention Become a lifelong student of marketing and writing
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Copyright © 2014 Year of Ac6on. All Rights Reserved. YearofAc6on.com
clearconnectcollectconvert
curiousconversationalconciseconcreteclearconnect
your storyhow to create
online presencehow to create your
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