create wv 2009 keynote stolarick

A West Virginia

Creative Economy

Kevin Stolarick, PhD

Research Director

The Rise of the Creative Class

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The Rise of the Creative Class

Creative

Service

Working

Farming

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U.S. Creative Economy

Knowledge Service Working

Workers (Talent) 40,379,520 59,769,270 31,949,350

% of Workforce 30.5% 45.1% 24.1%

% of Wages 48.8% 30.4% 20.6%

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U.S. Creative Class

•30 (% of the workforce)

•40 (million people)

•50 (% of the wages)

•70 (% of the discretionary income)

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West Virginia’s Creative Economy

Knowledge Service Working

Workers (Talent) 183,310 319,900 191,700

% of Workforce 26.3% 45.9% 27.5%

% of Wages 41.7% 30.9% 27.2%

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Who Works in Creative Class?

Creative Class: TAPE

T = Technology and R&D Innovation

A = Arts and Culture

P = Professional and Managerial

E = Educating and Training

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Who are the 40 Million?

Occupations Workers Salary ($B)

T

Computer and mathematical 3,076,200 212.99

Architecture and engineering 2,430,260 160.85

Life, physical, and social science 1,231,070 73.45

Healthcare practitioners and technical 6,713,760 416.46

A Arts, design, entertainment, and media 1,727,390 72.09

P

Management 5,892,930 541.72

Business and financial operations 5,826,140 349.55

Legal 976,740 83.37

Sales and related occupations 4,298,580 249.76

E Education, training, and library occupations 8,206,450 371.91

Total 40,379,520 2,532

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U.S. Creative Sector Growth

Occupations Growth (2004-2014)

New Jobs(000; by 2014)

T

Computer and mathematical 30.7% 1,389

Architecture and engineering 17.1% 876

Life, physical, and social science 16.4% 531

Healthcare practitioners and technical 25.8% 3,047

A Arts, design, entertainment, and media 14.9% 851

P

Management 11.3% 2,757

Business and financial operations 19.1% 2,163

Legal 15.9% 336

Sales and related occupations 9.6% 408

E Education, training, and library occupations 20.0% 3,558

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The “4 T Theory” of Regional Prosperity

Talent

ToleranceTechnology

Territory Assets

Regional

Growth and

Prosperity

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Benchmarking West Virginia (and its Regions)

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West Virginia - Overall

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Technology

“A high technology base is both a necessary condition for and a result of a region having a strong creative economy.

Being known as a "high-tech" region helps to attract the creative workforce, which, in turn, generates new technologies making the region even more high-tech.”

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West Virginia - Technology

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Talent

“The concentration of people in the Creative and Super Creative Classes, has a stronger relationship with economic growth.

Creative people don't just cluster where the jobs are. They cluster in places that are centers of creativity and also where they like to live.

Places need a people climate -- or a creativity climate -- as well as a business climate.”

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West Virginia - Talent

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Tolerance (Diversity / Inclusiveness)

“Diversity has become a politically

charged buzzword. To some it is an

ideal and rallying cry, to others a

Trojan-horse concept that has

brought us affirmative action and

other liberal abominations.

Creative Class people use the word

often, but not to press any political hot

buttons. Diversity is simply something

they value in all its manifestations.”

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West Virginia - Tolerance

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Territory Assets

“What Creative people look for in communities are abundant high-quality amenities and experiences, an openness to diversity of all kinds, and above all else the opportunity to validate their identities as creative people.

Places are valued for authenticity and uniqueness … Authenticity comes from several aspects of a community … It comes from the mix … Authenticity is the opposite of generic.”

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• Economy/Growth

• Housing

• Culture

• Climate

• Education

• Healthcare

• Recreation

• Dis-amenities– Crime, Weather

• Transportation– Connectedness

Territory Assets (Quality of Place)

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Creativity Index

“The key to understanding the new

economic geography of creativity and its

effects on economic outcomes lies in

the 3T's of economic development:

Technology, Talent, and Tolerance.

Each is a necessary but by itself an

insufficient condition: To attract creative

people, generate innovation and

stimulate economic growth, a place

must have all three.”

Leading Indicator

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Creativity Index – Leading Indicator

Region

% of

Benchmark

Average(100 = Average)

West Virginia 37%

Charleston 75%

Hagerstown 61%

Huntington 63%

Morgantown 89%

Parkersburg 70%

Washington DC 106%

Weirton 66%

Wheeling 75%

Winchester 98%

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Creative Class Theory Outside “Major” Urban Centers

“Urban” Policy

Urban policy

is not

social policy.

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“Urban” Policy

Urban policy

is not

social policy.

Urban policy

is

economic policy.

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“Urban” Policy

What about “non-urban” areas??

• Think Big

• Look Big

• Use a shotgun, not a rifle

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Think Big

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Look Big

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“I can see the cities...”

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Betwixt & Between

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Betwixt & Between

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Use a Shotgun not a Rifle

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Closing Story – Prince Edward County Ontario

• “A Fool & Forty Acres”

• “Creative Tourism”

• Creative Residents

• More Creative Residents

• Fine (local) Food, Wine, Art

• Digital Media, Consulting, others

• Leveraging Location

• Reinforcing Serendipity

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For More Information

• Richard Florida’s books–“The Rise of the Creative Class”

–“The Flight of the Creative Class”

–“Who’s Your City?”

• www.martinprosperityinstitute.org

• www.creativeclass.com

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Thank You

Kevin Stolarick

kms@rotman.utoronto.ca