creating a digital community:the adventures (and misadventures) of fundraiser grrl

Creating a Digital Community: The Adventures (and misadventures) of Fundraiser Grrl

Rory Green@RoryJMGreenhttp://fundraisergrrl.tumblr.com/www.RoryJMGreen.com #Net2Van

Who are y’all?Where you from?What’s your story?

DISCLAIMER!

I have no training or education

I have a budget of $0

I have a full time job (that doesn't involve Tumblr)

Seriously, I am not a “tech” person

But I do spend a lot of time on the internet…

What is a meme?

What is a GIF?

Isn’t it pronounced JIF?

What is Fundraiser Grrl? Why did I start it?Why is Grrl spelled like that?

A community came together…

Fundraiser Grrl Now• 1,000+ daily visitors• Over 200,000 visitors since it began• Over 5,000 twitter followers

When a Big Gift is Undesignated

When your co-worker doesn’t put things in Raiser’s Edge

Researching mobile donation platforms

Filling out a HUGE grant application

When a colleague gives you a list by printing off the Excel spreadsheet and handing it to you to edit instead of e-mailing it to you.

Trying to pull a difficult query from Raiser’s Edge

What did I learn?

1: Define your audience

2: Know your audience

3: Create mental nods

4: Measure your success

4.5: Test, test, and test some more

5: Repeat what works

FREE FOOD!

CAT GIFS!

6: Give value to your audience

7: Emotions matter

8: Stop talking about yourself all the time

9: Find and join conversations

10: Be consistent

11: Talk like a real person - not a boring corporate robot

12: Call to action

13: Love on your community

13: Have goals

14: Engage the Community

What’s the funniest thing you’ve ever gotten in a BRE?

Let’s try it together!

What makes you feel like this?

What makes you feel like this?

Caption this GIF!

15. Make it THEIR community

Free stuff!Google AnalyticsTwitter ListsTwitter Advanced SearchHootsuiteTumblr Queue

What would I have done differently?

Facebook share button

Crashing the site on my busiest week trying to add a Facebook share button

Tagged posts to enable searches

E-newsletter

Questions??