creating a positive experience for your website visitors

Creating a Positive Experience for your Website Visitors

Lisa SpitzPrinciple, Lisa Spitz DesignURL: lisaspitz-design.com

About Me

• B.A. Graphic Design & Psychology, Regis College, Weston MA

• M.Des. Interaction Design, Carnegie Mellon University, Pittsburgh PA

• Consultant for Institute of Human Center Design site: URL: “http://humancentereddesign.org/”

• Consultant for Accessing Safety Initiative site: URL: “http://accessingsafety.org/ “

• Director of Design, CAST, Wakefield MA

• Principle, Lisa Spitz Design

Workshop Goal

• Meet Jane, an amputee and survivor, in need of help• Define Jane’s Journey• Introduce the concept of User Experience Design• Plan and design Jane’s ideal website experience

Meet Jane

Jane is…

• Jane is an amputee.• She lives in New York city with her

6-year-old daughter and spouse. • Her spouse was recently jailed,

but will soon be released. • This is NOT her first incident of violence.• She is increasingly concerned for their safety.• She don’t know where to begin, but sits down to

her computer – because now is her chance to bring herself and her daughter to safety.

Activity

• Imagine YOU are Jane.• What will you do next? An online search?• What keywords do you use?• What are you looking for?

Jane’s Journey

Journey Map

User Experience Design

What is User Experience?

• "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.”

Nielsen Norman GroupURL: “http://www.nngroup.com/about/userexperience.html”

The User Experience Honeycomb

User Experience Design by Peter Morville: URL: “http://semanticstudios.com/publications/semantics/000029.php”

Back to Jane’s Journey Map…

Jane’s Ideal Website Experience

Design Thinking

• What is the experience we’d like to create for Jane?– Step 1: Learn more about Jane– Step 2: Define Jane’s ideal experience– Step 3: Prioritize your site content (for Jane!)– Step 4: Learn how other sites are doing it

Step 1: Learn more about Jane

Activity (2) – 10 Minutes

• Imagine, again, that you are Jane.• What else you think Jane is thinking, feeling, doing while

researching online.• Tell a story about Jane: Who, What, Where, When, Why,

and How?

Step 2: Define Jane’s ideal experience

Activity (3) – 10 minutes• Now think about your own organization and goals.• What you want Jane to feel as a result of coming to your

website. (Choose an adjective)• What qualities or experiences embody that adjective

and why?

Step 3: Prioritize your site content

Activity (4) – 10 Minutes

• Now think about your own website.• What elements of your website will support that

adjective?• How would you prioritize those elements?

Activity (5) – 10 minutes• Design your own website using the materials provided

(paper, pens, etc).• What goes where?• How does it differ from your current site?

Step 4: Learn how other sites are doing it

Activity (6) – 10 Minutes• Let’s look at some other websites.• What is working well / not well for Jane and based on your

adjective?

Closing

What’s your big takeaway?

• Anything unexpected or uncomfortable?• Anything new and different?

Thank You!

• lisa@lisaspitz-design.com• Lisa Spitz Design

URL: “www.linkedin.com/in/lisaspitzdesign”