creating a professional brand that people will remember using linkedin pca11
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Creating A Professional Brand That People Will Remember Using
Marc Miller - @CareerPivotMarc@CareerPivot.com
Who is Marc MillerNorthwestern University
IBM – 22 years
Agere Inc – High Tech Startup
Lucent
AISD – Taught HS Math @ Akins HS
JCAA – Non-Profit Fund Raising
LifeSize – HD Video Startup
Who is Marc MillerNorthwestern University
IBM – 22 years
Agere Inc – High Tech Startup
Lucent
AISD – Taught HS Math @ Akins HS
JCAA – Non-Profit Fund Raising
LifeSize – HD Video Startup
Started in 2011
What is a Brand?
Your Brand
The thoughts and feelings when people hear your name or look
at your photograph?
Your Brand
“Your brand is what people say about you when you’re not in the
room.” Jeff Bezos
What do you check before you meet with a client for the first
time?
Word Cloud Websites
http://www.wordle.net
http://www.tagcrowd.com/
http://careerpivot.com/tag/li-brand
Resources for Keywords
Job Descriptions
Recommendations
Testimonials
Corporate Websites
LinkedIn Picture
LinkedIn Headline
LinkedIn Headline
LinkedIn Headline
Headline120 Characters
LinkedIn Headline
Headline120 Characters
LinkedIn Summary
Brand Story
2000 Characters
Action Items1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
New LinkedIn ProfileEliminated Most Applications
Attachment of Rich Media to most sections
Recommendations shown with each position
Endorsements
Linkshttp://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
Career Pivot ContactTwitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://CareerPivot.com/Resources
Marc@CareerPivot.com
Creating A Professional Brand That People Will Remember Using
Marc Miller - @CareerPivotMarc@CareerPivot.com
Action Items1. Develop a list of words and phrases that brand you
2. Have a picture taken of you that properly brands you
3. Write a LinkedIn Headline that properly brands you
4. Write your brand story
5. Check your public LinkedIn profile
Linkshttp://www.wordle.net
http://www.tagcrowd.com/
Slides
http://CareerPivot.com/Resouces
http://careerpivot.com/tag/li-brand
Career Pivot ContactTwitter - @CareerPivot
http://www.Facebook.com/CareerPivot
http://www.LinkedIn.com/in/MrMiller
http://careerpivot.com/tag/li-brand
http://www.amazon.com/dp/0988700506/
http://careerpivot.com
Marc@CareerPivot.com
LinkedIn Headline
Headline120 Characters
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