creating a user centred design cultrure

Creating a user centred design culture Vedran Arnautovic

vedran.arnautovic@gmail.com@ThatBaldUXGuy

What is User Centred Design (UCD)?

- The design is based upon an explicit understanding of users, tasks and environments.

- Users are involved throughout design and development.

- The design is driven and refined by user-centred evaluation.

- The process is iterative.

- The design team includes multidisciplinary skills and perspectives.

Why should you adopt UCD?

- Understanding your users’ perspective, leads to better, more meaningful and engaging products.

- Your competition is doing it.

- I don’t have the budget- I don’t have the time

- I don’t have access to the right users- I don’t know how to

- I don’t need to, I’m a great designer

Why people don’t practice UCD?

I don’t need to, I’m a great designer

I don’t have the time

Once a month5 users

45 minutes per user

3 hours & 45 minutes per month

I don’t have the time

I don’t have the budget

I don’t have access to the right users

I don’t know how to

Try > Learn > Try again

Tip #1

JUST DO IT

Tip #2 Encourage observation

Tip #3 Socialise your findings

Tip #4 Display verbatim quotes

Tip #5 Showcase highlight reels

Test your design, before you fall in love with it.

Thank you

Vedran Arnautovicvedran.arnautovic@gmail.com@ThatBaldUXGuy